SEOmatic review (2026): is it worth $99?
SEO plugin for Craft CMS covering meta tags, JSON-LD and sitemaps
SEOmatic report card
Good · out of 4.0 · graded Oct 23, 2026
Best for meta tags, JSON-LD and sitemaps on Craft CMS
SEOmatic adds meta tags, JSON-LD, social tags, XML sitemaps and robots, humans and ads files to a Craft CMS site, drawing values from each section's own fields. It's $99 per installation, then $69 a year if you want updates. It doesn't handle 404 redirects, which needs its maker's separate Retour plugin, and every Craft install needs its own license.
Who SEOmatic is for
- Fits if you build sites on Craft CMS and want the SEO tags drawn from content fields
- Works for Craft Commerce stores that need product structured data
Who SEOmatic is not for
- Skip it if your site isn't on Craft CMS 3, 4 or 5
- Too light for 404 redirects, which need its maker's separate Retour plugin
- Pricey if you run lots of sites, since each Craft installation needs its own license
- Watch out: updates after the first year cost $69 a year
Why SEOmatic gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for money$99 once per Craft installation, under a year of this category's $10.99 middle subscription. Updates after the first year are $69 a year, so two years come to $168, and licenses can be returned within 30 days.
- CFree plan and trialNo free plan for live sites, but you can try it in a Craft development environment with no time limit. A license is needed before it goes live.
- CFeaturesMeta tags from your own fields with per-entry overrides, JSON-LD, Twitter and Open Graph tags, sitemaps with files, images and video, robots, humans and ads.txt, and tracking scripts. 404 redirects aren't included; its maker points to the separate Retour plugin.
- CEase of useNo store rating on record. It's a plugin for your own Craft site, and someone has to map each section's fields to the SEO title, description and image.
- BPlatforms and integrationsWeb, inside Craft CMS 3 to 5 and Craft Commerce, with Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight and HubSpot code, and GraphQL for headless sites. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from nystudio107's own pages and the Craft Plugin Store on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/seomatic-craft#review"><img src="https://toolgpa.com/badge/seomatic-craft.svg" alt="SEOmatic: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where SEOmatic stands among SEO plugins and apps
SEOmatic's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10.
It stands best on value for money (A, above 53 of 78) and worst on ease of use (C, above 0).
Its paid plans start at $5.75 a month when paid by the year, against a middle price of $9.99 for the category: 10 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. SEOmatic’s own letter is outlined.
- AValue for moneyAbove 53 of 78, level with 25
- CFree plan and trialAbove 8 of 78, level with 38
- CFeaturesAbove 9 of 78, level with 43
- CEase of useAbove 0 of 78, level with 59
- BPlatforms and integrationsAbove 31 of 78, level with 47
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SEOmatic, or make your own?
Keep it
The plain part of SEOmatic you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It costs $69 a year.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- A score built from what the top results for each keyword cover.
- It plugs into other products, Craft CMS, Craft Commerce and Google Analytics among them.
What this rests on. SEOmatic’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SEOmatic?
SEOmatic is a Craft CMS plugin from nystudio107 that adds SEO metadata to a site built on Craft: HTML meta tags, JSON-LD structured data, Twitter Card and Open Graph tags, XML sitemaps, robots.txt, humans.txt and ads.txt. Values are drawn from each section's own fields, can be overridden per entry, and are cached so pages stay fast. It also supports Craft Commerce products, multi-site setups and headless sites through GraphQL.
Worth knowing
- Runs only on Craft CMS (versions 3, 4 and 5).
- It does not handle 404 redirects; its maker points to its separate Retour plugin for that.
- Each Craft installation needs its own license, and updates after the first year cost $69 a year.
Key features
- Meta tags from your content
- Pulls the SEO title, description and image from chosen fields for each section, entry type, category group and Commerce product type, per site, with field-level overrides.
- JSON-LD structured data
- Outputs JSON-LD microdata alongside the HTML meta tags, with tools for validating and debugging the metadata.
- Social sharing tags
- Writes Twitter Card and Facebook Open Graph tags that mirror the general SEO settings unless you set them separately.
- XML sitemaps
- Builds a sitemap index per site group with paginated sitemaps per section, and can add PDFs and other files, images and videos from Asset fields.
- Robots, humans and ads files
- Generates robots.txt, humans.txt and ads.txt, and handles SEO-friendly pagination tags.
- Tracking scripts
- Adds Google Analytics, gtag.js, Google Tag Manager, Facebook Pixel, LinkedIn Insight and HubSpot code from the control panel, only on the live site.
SEOmatic pricing
As of Oct 23, 2026, SEOmatic is a paid product with a free trial, starting at $99 one-time per Craft installation, then $69 a year for updates.
- Starts at
- $99 one-time per Craft installation, then $69 a year for updates
- Free plan
- None
- Free trial
- Free to try with no time limit in a Craft development environment; a license is needed for a live site
| Plan | Price | What you get |
|---|---|---|
| Standard | $99one-time per Craft installation, then $69 a year for updates | One license per Craft installation with a year of updates; renew at $69 a year for later updates. Licenses can be returned within 30 days. |
Read from plugins.craftcms.com on Oct 23, 2026. Prices change, so confirm with SEOmatic before you buy.
Works with
- Craft CMS
- Craft Commerce
- Google Analytics
- Google Tag Manager
- Facebook Pixel
- LinkedIn Insight Tag
- HubSpot
SEOmatic alternatives
- SEOmatic vs SEO Pro
Free trial · from $75 one-time
- SEOmatic vs Yoast SEO
Free plan · from $118.80/yr
- SEOmatic vs The SEO Framework
Free plan · from $7/mo
- SEOmatic vs 4SEO
From $95/yr
Common questions
Does SEOmatic have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SEOmatic is listed for Web.
Does SEOmatic have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SEOmatic is listed for Web.
Is SEOmatic open source?
SEOmatic is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.