The Media File Renamer Insider’s Guide
Everything we know about Media File Renamer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Media File Renamer
The Insider’s Guide
WordPress plugin that renames media files to descriptive names
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Media File Renamer’s own pages.
Made by Meow Apps · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Media File Renamer’s own pages, its app-store listings and our grades. Every fact in it is on Media File Renamer’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 60 of the 78 other SEO plugins and apps we grade
Media File Renamer is a WordPress plugin from Meow Apps that renames media library files to clean, descriptive names and updates the references to them across the site. The free version renames from a file's title or ALT text, by hand or in bulk, with undo and locking. Pro adds AI vision that reads the image itself, renaming from the attached post title or an ACF field, numbered names and metadata sync.
To get you started, here are 9 things to know about Media File Renamer, taken from its own pages and our grades.
- 1
Best for renaming WordPress media files in bulk
Media File Renamer gives WordPress media files clean names from their title or ALT text, one by one or in bulk, and updates the links to them across the site.
- 2
Paid plans start at $3.25 a month when paid by the year
As its pricing page puts it: $39 per year for 1 website.
- 3
There is a free plan
Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo.
- 4
It runs on Web
Web.
- 5
Automatic renaming
Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages.
- 6
Manual and bulk renaming
Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status.
- 7
Lock and undo
Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename.
- 8
A 2.8 GPA, above 60 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
You could make this
What Media File Renamer does at its core is plain work, and that is the kind of thing an AI app builder makes well.
Media File Renamer at a glance
- Pricing
- Free plan, from $39 per year for 1 website
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Meow Apps
- Category
- SEO Plugins & Apps
- Our grade
- 2.8 GPA, good
The report card
Best for renaming WordPress media files in bulk
Media File Renamer gives WordPress media files clean names from their title or ALT text, one by one or in bulk, and updates the links to them across the site. Renaming from what's in the picture, the post title or an ACF field needs Pro, whose AI runs through a separate plugin, and the maker itself advises a backup before you rename anything.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Starter is $39 a year for 1 site, about $3.25 a month, under $4.79, which is 60% of where this category's cheaper quarter starts. Lifetime licenses run from $299 for 5 sites to $699 for 2,500, with support for the first year only. |
| Free plan and trial | B | The free plugin renames from title or ALT text, automatically or by hand and in bulk, with name suggestions from metadata, locking and undo. A site could stay on it; Vision AI and metadata sync are Pro. |
| Features | C | Automatic and bulk renaming with references updated, lock and undo, and on Pro Vision AI, post title and ACF naming, numbered names and metadata sync. It does file renaming fully, but that's one small part of SEO. |
| Ease of use | C | No rating on record. Bulk renaming is one action, but the maker advises a backup first since some plugins can keep old file references, so there's checking to do afterwards. |
| Platforms and integrations | B | Web only, inside WordPress, listed with Meow Apps' own AI Engine and SEO Engine, Advanced Custom Fields and WPML. No standalone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Media File Renamer is for
- Fits if your media library is full of camera or download filenames
- Works for stores that want product images named after their products, on Pro
Who it is not for
- Skip it if your site isn't on WordPress, as there's no standalone app
- Tight if you stay free, since Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro
- Watch out: the AI features run through Meow Apps' separate AI Engine plugin, according to the changelog
- Watch out: yearly licenses renew automatically, lifetime ones include support for the first year only, and refunds stop at 14 days
- Watch out: the maker advises a backup before renaming, as some plugins can keep the old file references
Good to know
Good for
- Sites whose media library is full of camera or download filenames
- Stores renaming product images after their product titles
- Agencies cleaning up media across many client sites
Worth knowing
- It runs only inside WordPress, and the maker advises a backup before renaming, since some plugins can keep old file references.
- Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro.
- Yearly licenses renew automatically; lifetime licenses include support only for the first year. Refunds are given within 14 days.
- The AI features run through Meow Apps' separate AI Engine plugin, according to the changelog.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$3.25
A month to start, paid by the year. There is a free plan too
Media File Renamer has a free plan. Paid plans start at $39 per year for 1 website.
The free plugin renames from title or ALT text, automatically or by hand and in bulk, with name suggestions from metadata, locking and undo.
Free
$0
The WordPress.org plugin: automatic and manual renaming, bulk operations, metadata-based suggestions, lock and undo.
Starter
$39
per year for 1 website, renews automatically
Pro on 1 site: Vision AI, post title, ACF and anonymized renaming, numbered names, transliteration, SQL logs and metadata sync.
Standard Life
$299
one-time, lifetime license for 5 websites
Pro on 5 sites with future updates and a first year of support. The yearly Standard license is $49.
Professional Life
$399
one-time, lifetime license for 20 websites
Pro on 20 sites with future updates and a first year of support. The yearly Professional license is $69.
Developer Life
$499
one-time, lifetime license for 500 websites
Pro on 500 sites with future updates and a first year of support. The yearly Developer license is $199.
Agency Life
$699
one-time, lifetime license for 2,500 websites
Pro on 2,500 sites with future updates and a first year of support. Sold as lifetime only.
The free plan
Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo.
Read from meowapps.com on Oct 23, 2026.
Ways to pay less
Lifetime license
Lifetime licenses from $299
Media File Renamer Pro is sold with a one-time lifetime license from $299 for 5 sites up to $699 for 2,500 sites, with a first year of support.
Stated on meowapps.comOther savings
Discount for buyers who do not need support
Meow Apps says it can offer a discount to buyers who will do without support and share feedback, on request through its contact page. The amount is not stated.
Stated on meowapps.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress plugin that renames media files to descriptive names. Here is what it does, as its own site describes it, and what it covers: open source, one-time purchase, AI features.
It does file renaming fully, but that's one small part of SEO.
- Automatic renaming
- Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages.
- Manual and bulk renaming
- Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status.
- Lock and undo
- Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename.
- Vision AI
- Pro looks at the image content to suggest a filename. The free version suggests names from existing metadata only.
- More auto methods
- Pro renames from the attached post title, an ACF field or an anonymized name, numbers files to avoid duplicates and handles transliteration.
- Metadata sync and logs
- Pro keeps titles, ALT text, captions and descriptions in line with the filename, and logs each rename in SQL for review or rollback.
Where it runs
- Web
What it works with
- AI Engine
- SEO Engine
- Advanced Custom Fields
- WPML
Media File Renamer is made by Meow Apps.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
60/78
Other SEO plugins and apps it is graded above
Media File Renamer's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.
It stands best on value for money (A, above 53 of 78) and worst on ease of use (C, above 0).
Its paid plans start at $3.25 a month when paid by the year, against a middle price of $9.99 for the category: 1 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Media File Renamer’s own letter is outlined.
- AValue for moneyAbove 53 of 78
- BFree plan and trialAbove 47 of 78
- CFeaturesAbove 9 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Media File Renamer is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
You could make this
What Media File Renamer does at its core is plain work, and that is the kind of thing an AI app builder makes well.
You would give up one thing, listed below, and little else. It costs $39 a year. An AI app builder starts at about $19 a month on our listings, and you only need it while you build. Media File Renamer is open source, so there is a third way: take its code and run it yourself.
What you could make
- It runs in a browser, which is where something home-made would run too.
What you could not
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Media File Renamer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AltText.ai, SureRank SEO, Rank Math and All in One SEO (AIOSEO)
The 4 tools Media File Renamer is most often weighed against, with where each one differs from it.
- 2.4GPA
AltText.ai
Free trial · from $5/mo
AI alt text for images, with WordPress and Shopify plugins.
- Media File Renamer has a free plan. AltText.ai does not, though it has a free trial.
- Only AltText.ai lists a browser extension.
- Media File Renamer is open source, according to its own site.
- 2.6GPA
SureRank SEO
Free plan · from $149/yr
Lightweight WordPress SEO plugin with site checks and built-in AI.
- Media File Renamer is open source, according to its own site.
- SureRank SEO also covers site audit, content optimization, schema markup and internal linking.
- 3.0GPA
Rank Math
Free plan · from €8.99/mo
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking.
- Media File Renamer is open source, according to its own site.
- Media File Renamer can be bought with a one-time purchase.
- Rank Math also covers reports and rank tracking.
- 2.8GPA
All in One SEO (AIOSEO)
Free plan · from $99/yr
WordPress SEO plugin with schema, redirects, link suggestions and AI.
- Media File Renamer is open source, according to its own site.
- Media File Renamer can be bought with a one-time purchase.
- All in One SEO (AIOSEO) also covers rank tracking, site audit, content optimization, schema markup and internal linking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Media File Renamer free?
Media File Renamer has a free plan. Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo.
How much does Media File Renamer cost?
Media File Renamer lists 6 plans. Free: $0.
What platforms does Media File Renamer work on?
Media File Renamer is available on Web.
Does Media File Renamer offer any discounts?
Media File Renamer publicly lists the following: Lifetime licenses from $299; Discount for buyers who do not need support.
Does Media File Renamer have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Media File Renamer is listed for Web.
Does Media File Renamer have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Media File Renamer is listed for Web.
Is Media File Renamer open source?
Yes. Media File Renamer is open source, according to its own site.
What does Media File Renamer integrate with?
Media File Renamer's listing names AI Engine, SEO Engine, Advanced Custom Fields and WPML.
Who makes Media File Renamer?
Media File Renamer is made by Meow Apps.
What are the alternatives to Media File Renamer?
The closest alternatives to Media File Renamer in our directory are AltText.ai, SureRank SEO, Rank Math and All in One SEO (AIOSEO).
How does Media File Renamer compare with other SEO plugins and apps?
Media File Renamer's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6.
Is Media File Renamer good value for money?
ToolGPA grades Media File Renamer A for value for money. Its paid plans start at $3.25 a month when paid by the year, against a middle price of $9.99 for the category: 1 of the 58 others that charge start lower.
Could I make my own version of Media File Renamer?
What Media File Renamer does at its core is plain work, and that is the kind of thing an AI app builder makes well.
Where this guide comes from
The prices, plans, platforms and features were read from Media File Renamer’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Meow Apps' own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Meow Apps. Prices change, so check meowapps.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Media File Renamer, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/media-file-renamer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Media File Renamer: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/media-file-renamer
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/media-file-renamer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Media File Renamer, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Media File Renamer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Media File Renamer is a trademark of its owner, and this guide is not made, paid for or approved by Meow Apps. Prices and plans change: check meowapps.com before you buy.