Plug in SEO vs StoreSEO (2026): which should you pick?
As of Oct 23, 2026, StoreSEO grades higher than Plug in SEO: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
StoreSEO grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plug in SEO
Shopify SEO audit app with bulk fixes, keyword research and JSON-LD
StoreSEO
Shopify SEO app for AI product copy, schema, images and rank tracking
Which one is for you
Pick Plug in SEO if
- Fits if you want a list of what's wrong with your store's SEO and the steps to fix it
- Works for catalogs where every title and description should follow one template
Look elsewhere if
- Skip it if you're not on Shopify, as it only installs from the Shopify App Store
- Not for you if you want a free plan, as it's $29.99 a month once the 7-day trial ends
- Tight if your store has more than 200 pages, since Lite stops there and runs 2 full audits a month
- Pricey if you want speed reports or the expert call, which start at $49.99 a month
- Watch out: the done-for-you Quick Start packages are sold separately from the app
Pick StoreSEO if
- Fits if your Shopify catalog fits inside the 100- or 250-product plans
- Works for merchants who'd like to make SEO fixes by asking Claude or ChatGPT
Look elsewhere if
- Pricey if your catalog is big, as 1,000 products is $99.99 a month and 10,000 is $249.99
- Tight if you stay free, with 25 products, 25 images and 5 tracked keywords
- Watch out: product, FAQ and local business schema, instant indexing and Search Console need Lite
- Not for you if you sell in several languages on a budget, as multilingual SEO starts at $99.99 a month
- Watch out: extra AI credits are top-ups, from $10 for 5,000, and it runs only on Shopify
How we grade them
| 2.0GPAPlug in SEOFair | 2.4GPAStoreSEOFair | |
|---|---|---|
| Value for money | DLite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed. | CLite is $14.99 a month for up to 100 products, this category's middle price. The price follows your catalog: 250 products is $39.99, and 1,000 is $99.99, which is also where multilingual SEO starts. |
| Free plan and trial | CNo free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least. | C25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and sitemaps. Fine for a tiny shop; most catalogs are past 25 products. |
| Features | CAudits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap. | BProduct SEO scores and bulk fixes, AI descriptions and blog posts, image optimization, JSON-LD and FAQ schema, sitemap submission, instant indexing, keyword tracking and an MCP server. It covers the whole job, with schema from Lite. |
| Ease of use | CNo store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it. | CNo rating on record. It installs from the Shopify App Store, but there are product caps, credits and keyword lists to manage, and Search Console to connect from Lite. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify. | BWeb only, inside Shopify. It connects to Search Console, Google Analytics, Claude, ChatGPT and Shopify Sidekick. |
| Best for | a Shopify SEO audit with steps for each fix | Shopify SEO priced by catalog size |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plug in SEO and StoreSEO. How we grade
Price against what you get
Plug in SEO starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. StoreSEO starts at $14.99 a month and scores 2.7.
StoreSEO scores higher and starts $15 a month lower. Of the other SEO plugins and apps on the chart, 22 score higher than Plug in SEO for less, and 1 scores higher than StoreSEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plug in SEO also covers site audit.
- StoreSEO also covers rank tracking and AI search visibility.
At a glance
| Plug in SEO | StoreSEO | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29.99 per month for up to 200 pages scanned, billed every 30 days | $14.99 per month for up to 100 products, billed every 30 days |
| Free plan | None | 25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and XML sitemaps. |
| Free trial | 7-day free trial on all plans, no credit card required | 7-day free trial of paid plans, once per store |
| Web | ||
| Made by | Plug in Useful | Storeware |
| Price read from | apps.shopify.com | storeseo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Plug in SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan: after the 7-day trial, plans start at $29.99 a month.
- Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99.
- Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app.
StoreSEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Every plan caps the products it covers, from 25 free to 10,000 on Advanced, so the price follows catalog size.
- Product, FAQ and local business schema, instant indexing and Search Console need Lite; multilingual SEO starts at Growth at $99.99 a month.
- Extra AI credits are top-ups: 5,000 for $10, 25,000 for $50 and 50,000 for $100.
Key features
Plug in SEO
- SEO audit with fix instructions
- Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix.
- Bulk edits and templates
- Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection.
- Keyword Studio
- AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan.
- AI titles and descriptions
- AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval.
- JSON-LD structured data
- Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results.
- Broken links and speed reports
- Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium.
StoreSEO
- Product SEO with AI
- Scores each product, page and post, previews titles and descriptions before publishing and fixes them in bulk. AI descriptions and blog posts start at Lite.
- Claude and ChatGPT connector
- A built-in MCP server on every plan lets an AI assistant fix alt text, meta tags and schema in the store; Shopify Sidekick is supported too.
- Image optimizer
- Compresses and resizes images, writes alt text with AI and renames files for search: 25 images free, 500 on Lite and up to 50,000 on Advanced.
- Schema and indexing
- Custom JSON-LD on every plan; product, FAQ and local business schema, Google product category mapping, sitemap submission and instant indexing from Lite.
- Keyword tracking and reports
- Tracks rankings for 5 keywords free and 50 to 1,000 on paid plans, with keyword clusters and Search Console and Analytics reports from Lite.
- llms.txt and AI Brand Visibility
- An llms.txt generator and agents.md editor on every plan. From Essential, AI Brand Visibility sets how ChatGPT, Gemini and Perplexity describe the brand, the vendor says.
Plans
Plug in SEO
Lite$29.99
per month for up to 200 pages scanned, billed every 30 days
AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics.
Standard$49.99
per month for up to 2,000 pages scanned, billed every 30 days
Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert.
Premium$79.99
per month, billed every 30 days
Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support.
StoreSEO
Free$0
25 products, 25 images, 200 AI credits and 5 keywords, with SEO scores, bulk fixes, AI alt text, llms.txt and the MCP server.
Lite$14.99
per month for up to 100 products, billed every 30 days
500 images, 1,000 AI credits and 50 keywords; adds schema, instant indexing, sitemap submission, AI blog writer and Google Search Console.
Essential$39.99
per month for up to 250 products, billed every 30 days
2,000 images, 5,000 AI credits and 100 keywords; adds AI Brand Visibility.
Growth$99.99
per month for up to 1,000 products, billed every 30 days
5,000 images, 12,500 AI credits and 200 keywords; adds multilingual SEO.
Advanced$249.99
per month for up to 10,000 products, billed every 30 days
50,000 images, 50,000 AI credits and 1,000 tracked keywords, with multilingual SEO.
Common questions
Which is cheaper, Plug in SEO or StoreSEO?
As of Oct 23, 2026, StoreSEO is cheaper to start with: $14.99 a month, against $29.99 a month for Plug in SEO. Plug in SEO starts at $29.99 per month for up to 200 pages scanned, billed every 30 days, and StoreSEO starts at $14.99 per month for up to 100 products, billed every 30 days.
Which has a free plan, Plug in SEO or StoreSEO?
As of Oct 23, 2026, only StoreSEO has a free plan. Plug in SEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.