Smart SEO vs StoreSEO (2026): which should you pick?
As of Oct 23, 2026, Smart SEO and StoreSEO share a 2.4 GPA, both have a free plan and they start at the same price, so the choice depends on which features you need.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Smart SEO
Shopify SEO app for AI meta tags, image optimization and JSON-LD
StoreSEO
Shopify SEO app for AI product copy, schema, images and rank tracking
Which one is for you
Pick Smart SEO if
- Fits if you want meta tags and alt text written in bulk across a Shopify store
- Works for small stores wanting JSON-LD and IndexNow from $14.99 a month
Look elsewhere if
- Tight if you stay free, with 20 AI generations, 50 images and 100 pages checked
- Watch out: the 7-day trial keeps the free plan's quotas, and full quotas start only once billing does
- Pricey if you go past your quota, as Pro bills 10¢ per AI generation and 1¢ per image or page
- Watch out: bulk AI tags, file names and other languages need Business; automatic broken-link fixes need Premium
- Skip it if your store isn't on Shopify, as it runs nowhere else
Pick StoreSEO if
- Fits if your Shopify catalog fits inside the 100- or 250-product plans
- Works for merchants who'd like to make SEO fixes by asking Claude or ChatGPT
Look elsewhere if
- Pricey if your catalog is big, as 1,000 products is $99.99 a month and 10,000 is $249.99
- Tight if you stay free, with 25 products, 25 images and 5 tracked keywords
- Watch out: product, FAQ and local business schema, instant indexing and Search Console need Lite
- Not for you if you sell in several languages on a budget, as multilingual SEO starts at $99.99 a month
- Watch out: extra AI credits are top-ups, from $10 for 5,000, and it runs only on Shopify
How we grade them
| 2.4GPASmart SEOFair | 2.4GPAStoreSEOFair | |
|---|---|---|
| Value for money | CPro is $14.99 a month, above this category's $10.99 middle, or $149.90 a year. Use beyond the quota is billed on top: on Pro, 10¢ an AI generation and 1¢ an image or page. | CLite is $14.99 a month for up to 100 products, this category's middle price. The price follows your catalog: 250 products is $39.99, and 1,000 is $99.99, which is also where multilingual SEO starts. |
| Free plan and trial | CMeta and alt tags and sitemap and noindex controls, with 20 AI generations, 50 images, 100 link-checked pages and a 20-page audit. Caps you'll reach quickly. | C25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and sitemaps. Fine for a tiny shop; most catalogs are past 25 products. |
| Features | BAI meta, alt text and descriptions, image compression, JSON-LD, speed options, sitemap and noindex controls, IndexNow, broken-link checks with 404 logs, backlinks, llms.txt and MCP. It covers the whole job across four plans. | BProduct SEO scores and bulk fixes, AI descriptions and blog posts, image optimization, JSON-LD and FAQ schema, sitemap submission, instant indexing, keyword tracking and an MCP server. It covers the whole job, with schema from Lite. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but every plan is a set of quotas to keep an eye on, and bulk AI writing waits on Business. | CNo rating on record. It installs from the Shopify App Store, but there are product caps, credits and keyword lists to manage, and Search Console to connect from Lite. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console, Shopify Sidekick, ChatGPT, Claude and IndexNow, and works with Judge.me and Loox. | BWeb only, inside Shopify. It connects to Search Console, Google Analytics, Claude, ChatGPT and Shopify Sidekick. |
| Best for | AI meta tags and alt text for Shopify | Shopify SEO priced by catalog size |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Smart SEO and StoreSEO. How we grade
Price against what you get
Smart SEO starts at $14.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. StoreSEO starts at $14.99 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other SEO plugins and apps on the chart, 1 scores higher than Smart SEO for less, and 1 scores higher than StoreSEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Smart SEO also covers site audit, backlink analysis and page speed.
- StoreSEO also covers keyword research, rank tracking and content optimization.
At a glance
| Smart SEO | StoreSEO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $14.99 per month, billed every 30 days | $14.99 per month for up to 100 products, billed every 30 days |
| Free plan | Meta and alt tag optimization, sitemap and noindex controls, 20 AI generations, 50 images optimized, 100 pages link-checked and a 20-page SEO audit. | 25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and XML sitemaps. |
| Free trial | 7-day free trial of paid plans, limited to the free plan's quotas until billing starts | 7-day free trial of paid plans, once per store |
| Web | ||
| Made by | Sherpas Design | Storeware |
| Price read from | apps.shopify.com | storeseo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Smart SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- The 7-day trial keeps the free plan's quotas (20 AI generations, 50 images, 100 pages); full quotas start once billing begins.
- Use beyond a plan's quota is billed: on Pro, 10¢ per AI generation, 1¢ per page checked and 1¢ per image, with lower rates on higher plans.
- Bulk AI tags, image file names, backlinks and multi-language need Business; automatic broken-link fixes and your own AI key need Premium.
StoreSEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Every plan caps the products it covers, from 25 free to 10,000 on Advanced, so the price follows catalog size.
- Product, FAQ and local business schema, instant indexing and Search Console need Lite; multilingual SEO starts at Growth at $99.99 a month.
- Extra AI credits are top-ups: 5,000 for $10, 25,000 for $50 and 50,000 for $100.
Key features
Smart SEO
- AI meta tags, alt text and descriptions
- Writes titles, meta descriptions, alt text and product descriptions with AI: 20 generations free, then 200, 500 or 1,200 by plan. Bulk AI writing starts at Business.
- Image optimization
- Compresses images, 50 on the free plan and 1,000 to 5,000 on paid plans, with bulk optimization from Pro and SEO-friendly file names from Business.
- JSON-LD and page speed
- From Pro, adds JSON-LD structured data for Google and AI tools and page speed options; it can also strip a theme's old microdata.
- Indexing controls
- Sitemap and noindex tag controls on every plan, with IndexNow submissions from Pro to tell search engines about new and changed pages.
- Broken links and backlinks
- Checks pages for broken links, logs 404 hits from Pro, adds a backlinks report from Business and fixes broken links automatically on Premium.
- LLM catalog and MCP
- Pro publishes llms.txt and Agents.md catalogs of a store's products, and connects Google Search Console data to AI agents over MCP and Shopify Sidekick.
StoreSEO
- Product SEO with AI
- Scores each product, page and post, previews titles and descriptions before publishing and fixes them in bulk. AI descriptions and blog posts start at Lite.
- Claude and ChatGPT connector
- A built-in MCP server on every plan lets an AI assistant fix alt text, meta tags and schema in the store; Shopify Sidekick is supported too.
- Image optimizer
- Compresses and resizes images, writes alt text with AI and renames files for search: 25 images free, 500 on Lite and up to 50,000 on Advanced.
- Schema and indexing
- Custom JSON-LD on every plan; product, FAQ and local business schema, Google product category mapping, sitemap submission and instant indexing from Lite.
- Keyword tracking and reports
- Tracks rankings for 5 keywords free and 50 to 1,000 on paid plans, with keyword clusters and Search Console and Analytics reports from Lite.
- llms.txt and AI Brand Visibility
- An llms.txt generator and agents.md editor on every plan. From Essential, AI Brand Visibility sets how ChatGPT, Gemini and Perplexity describe the brand, the vendor says.
Plans
Smart SEO
Free$0
Meta and alt tags, sitemap, noindex tags, 20 AI generations, 50 images, 100 pages link-checked and a 20-page automatic audit.
Pro$14.99
per month, billed every 30 days
200 AI generations, 1,000 images and 1,000 link-check pages, JSON-LD, IndexNow, page speed, llms.txt, bulk editing and Search Console with MCP.
Business$24.99
per month, billed every 30 days
500 AI generations, 3,000 images, 2,500 pages, AI bulk meta and alt tags, image file names, backlinks, multiple languages and 500-page audits.
Premium$49.99
per month, billed every 30 days
1,200 AI generations, 5,000 images, 6,000 pages, unlimited audits, automatic broken-link fixes, a choice of AI model or your own key, premium support.
StoreSEO
Free$0
25 products, 25 images, 200 AI credits and 5 keywords, with SEO scores, bulk fixes, AI alt text, llms.txt and the MCP server.
Lite$14.99
per month for up to 100 products, billed every 30 days
500 images, 1,000 AI credits and 50 keywords; adds schema, instant indexing, sitemap submission, AI blog writer and Google Search Console.
Essential$39.99
per month for up to 250 products, billed every 30 days
2,000 images, 5,000 AI credits and 100 keywords; adds AI Brand Visibility.
Growth$99.99
per month for up to 1,000 products, billed every 30 days
5,000 images, 12,500 AI credits and 200 keywords; adds multilingual SEO.
Advanced$249.99
per month for up to 10,000 products, billed every 30 days
50,000 images, 50,000 AI credits and 1,000 tracked keywords, with multilingual SEO.
Ways to pay less
Smart SEO
- Annual discount
Save 17% with yearly billing
The listing offers Pro at $149.90 a year, Business at $249.90 and Premium at $499.90, which it says saves 17% against monthly billing.
StoreSEO
No public discounts listed.
Common questions
Which is cheaper, Smart SEO or StoreSEO?
As of Oct 23, 2026, they start at the same price. Smart SEO starts at $14.99 per month, billed every 30 days, and StoreSEO starts at $14.99 per month for up to 100 products, billed every 30 days.
Which has a free plan, Smart SEO or StoreSEO?
As of Oct 23, 2026, both Smart SEO and StoreSEO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.