SEO King vs StoreSEO (2026): which should you pick?
As of Oct 24, 2026, we pick SEO King: it is second in our ranking of SEO plugins and apps, and it grades higher too, 2.6 against 2.4.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SEO King grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEO King
Shopify SEO app with unlimited AI meta text and image optimization
StoreSEO
Shopify SEO app for AI product copy, schema, images and rank tracking
Which one is for you
Pick SEO King if
- Fits if you run a Shopify store and want AI meta text without counting credits
- Works for large catalogs, since 20,000 pages is $16.99 a month
Look elsewhere if
- Skip it if your store isn't on Shopify, as that's the only place it installs
- Tight if you stay free, because AI text, bulk photo work, robots.txt and llms.txt are all paid
- Watch out: alt text read from the photo itself is about $1 per 400 photos, and translation and upscaling also use prepaid credits
- Pricey if you want it done for you, as the Full-Service tier is $95 a month or $595 a year, with no theme work
Pick StoreSEO if
- Fits if your Shopify catalog fits inside the 100- or 250-product plans
- Works for merchants who'd like to make SEO fixes by asking Claude or ChatGPT
Look elsewhere if
- Pricey if your catalog is big, as 1,000 products is $99.99 a month and 10,000 is $249.99
- Tight if you stay free, with 25 products, 25 images and 5 tracked keywords
- Watch out: product, FAQ and local business schema, instant indexing and Search Console need Lite
- Not for you if you sell in several languages on a budget, as multilingual SEO starts at $99.99 a month
- Watch out: extra AI credits are top-ups, from $10 for 5,000, and it runs only on Shopify
How we grade them
| 2.6GPASEO KingGood | 2.4GPAStoreSEOFair | |
|---|---|---|
| Value for money | C$9.99 every 30 days for up to 500 pages, a little above the $8.25 where this category's cheaper quarter ends. Yearly billing brings it to $69.99, about $5.83 a month, and the 20,000-page tier is $16.99 a month. Vision AI and translation cost extra. | CLite is $14.99 a month for up to 100 products, this category's middle price. The price follows your catalog: 250 products is $39.99, and 1,000 is $99.99, which is also where multilingual SEO starts. |
| Free plan and trial | BThe free basics have no stated cap: alt text, meta title and description edits, photo renaming and compression, a store scan and Search Console stats. A small store could run on that. What's missing is any AI text, bulk photo work, robots.txt and llms.txt. | C25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and sitemaps. Fine for a tiny shop; most catalogs are past 25 products. |
| Features | BStore scans with a fix checklist, image compression, JSON-LD with FAQ markup, image sitemaps, robots.txt and llms.txt, broken links and redirects, rank tracking and SEO text in 40+ languages. Nothing in the listing leaves a gap in the job; tiers differ only in pages covered. | BProduct SEO scores and bulk fixes, AI descriptions and blog posts, image optimization, JSON-LD and FAQ schema, sitemap submission, instant indexing, keyword tracking and an MCP server. It covers the whole job, with schema from Lite. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store, but you connect Search Console, work through the checklist and choose what the AI rewrites and keeps updated. | CNo rating on record. It installs from the Shopify App Store, but there are product caps, credits and keyword lists to manage, and Search Console to connect from Lite. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Search Console, Google Merchant Center, Easy Watermarks and Swap Photo Editor, and AI writing through MCP. No phone or desktop app, and nothing for stores off Shopify. | BWeb only, inside Shopify. It connects to Search Console, Google Analytics, Claude, ChatGPT and Shopify Sidekick. |
| Best for | AI meta text on a Shopify store, priced by page count | Shopify SEO priced by catalog size |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEO King and StoreSEO. How we grade
Price against what you get
SEO King starts at $9.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. StoreSEO starts at $14.99 a month and scores 2.7.
They score the same, and SEO King starts $5 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than SEO King for less, and 1 scores higher than StoreSEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEO King also covers site audit.
- StoreSEO also covers AI search visibility.
At a glance
| SEO King | StoreSEO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9.99 per month for up to 500 pages, billed every 30 days | $14.99 per month for up to 100 products, billed every 30 days |
| Free plan | Free basics: unlimited alt text, meta title and meta description updates, photo renaming and optimization, a store scan, and Search Console and keyword analytics. No AI text. | 25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and XML sitemaps. |
| Free trial | None listed | 7-day free trial of paid plans, once per store |
| Web | ||
| Made by | Engage Apps | Storeware |
| Price read from | apps.shopify.com | storeseo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEO King
- Works only on Shopify stores; it is installed from the Shopify App Store.
- AI text, auto-updating, bulk photo work, robots.txt, llms.txt and advanced JSON-LD all need a paid tier; tiers differ only in pages covered.
- Vision AI, translation, upscaling and background removal are paid per use from prepaid credits, or by an optional unlimited AI credits plan.
- A done-for-you Full-Service tier with expert setup and monthly strategy calls costs $95 a month or $595 a year, without theme work.
StoreSEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Every plan caps the products it covers, from 25 free to 10,000 on Advanced, so the price follows catalog size.
- Product, FAQ and local business schema, instant indexing and Search Console need Lite; multilingual SEO starts at Growth at $99.99 a month.
- Extra AI credits are top-ups: 5,000 for $10, 25,000 for $50 and 50,000 for $100.
Key features
SEO King
- Unlimited AI meta text
- Paid plans write meta titles, meta descriptions, alt text and product descriptions with GPT and Gemini models, with no credit limit, and can keep them updated.
- Image optimization
- Compresses, resizes, converts and renames photos without a meter. Vision AI alt text from the photo itself is pay-per-use, about $1 per 400 photos.
- Store scan and SEO checklist
- Scans the store for SEO issues on every plan and lists fixes in a checklist and dashboard; changes can be previewed before they go live.
- JSON-LD, sitemaps and robots.txt
- Advanced JSON-LD schemas including FAQ markup, image sitemaps, and robots.txt and llms.txt editing on paid plans.
- Keywords and SERP rankings
- Google Search Console stats and site keyword analytics on every plan, with SERP rank tracking and a page tracker in the app.
- Links, redirects and translation
- Finds broken links and 404 errors, manages redirects and URL rewriting, and writes SEO text in more than 40 languages.
StoreSEO
- Product SEO with AI
- Scores each product, page and post, previews titles and descriptions before publishing and fixes them in bulk. AI descriptions and blog posts start at Lite.
- Claude and ChatGPT connector
- A built-in MCP server on every plan lets an AI assistant fix alt text, meta tags and schema in the store; Shopify Sidekick is supported too.
- Image optimizer
- Compresses and resizes images, writes alt text with AI and renames files for search: 25 images free, 500 on Lite and up to 50,000 on Advanced.
- Schema and indexing
- Custom JSON-LD on every plan; product, FAQ and local business schema, Google product category mapping, sitemap submission and instant indexing from Lite.
- Keyword tracking and reports
- Tracks rankings for 5 keywords free and 50 to 1,000 on paid plans, with keyword clusters and Search Console and Analytics reports from Lite.
- llms.txt and AI Brand Visibility
- An llms.txt generator and agents.md editor on every plan. From Essential, AI Brand Visibility sets how ChatGPT, Gemini and Perplexity describe the brand, the vendor says.
Plans
SEO King
Free basics$0
Unlimited alt text, meta title and meta description updates, photo renaming and optimization, store scans and Search Console analytics.
500 Pages$9.99
per month for up to 500 pages, billed every 30 days
All features: unlimited AI text, auto-updating, bulk photo optimization, the fast SEO editor, robots.txt, llms.txt and advanced JSON-LD.
5,000 Pages$13.99
per month for up to 5,000 pages, billed every 30 days
The same features as 500 Pages, for stores with up to 5,000 pages.
20,000 Pages$16.99
per month for up to 20,000 pages, billed every 30 days
The same features as 500 Pages, for stores with up to 20,000 pages.
StoreSEO
Free$0
25 products, 25 images, 200 AI credits and 5 keywords, with SEO scores, bulk fixes, AI alt text, llms.txt and the MCP server.
Lite$14.99
per month for up to 100 products, billed every 30 days
500 images, 1,000 AI credits and 50 keywords; adds schema, instant indexing, sitemap submission, AI blog writer and Google Search Console.
Essential$39.99
per month for up to 250 products, billed every 30 days
2,000 images, 5,000 AI credits and 100 keywords; adds AI Brand Visibility.
Growth$99.99
per month for up to 1,000 products, billed every 30 days
5,000 images, 12,500 AI credits and 200 keywords; adds multilingual SEO.
Advanced$249.99
per month for up to 10,000 products, billed every 30 days
50,000 images, 50,000 AI credits and 1,000 tracked keywords, with multilingual SEO.
Ways to pay less
SEO King
- Annual discount
Save up to 52% with yearly billing
The listing offers the 500-page tier at $69.99 a year (42% off), 5,000 pages at $79.99 (52%) and 20,000 pages at $99.99 (51%).
StoreSEO
No public discounts listed.
Common questions
Which is cheaper, SEO King or StoreSEO?
As of Oct 23, 2026, SEO King is cheaper to start with: $9.99 a month, against $14.99 a month for StoreSEO. SEO King starts at $9.99 per month for up to 500 pages, billed every 30 days, and StoreSEO starts at $14.99 per month for up to 100 products, billed every 30 days.
Which has a free plan, SEO King or StoreSEO?
As of Oct 23, 2026, both SEO King and StoreSEO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.