StoreSEO vs Yoast SEO for Shopify (2026): which should you pick?
As of Oct 23, 2026, StoreSEO and Yoast SEO for Shopify share a 2.4 GPA, and only StoreSEO has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
StoreSEO grades higher on features. Yoast SEO for Shopify grades higher on ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
StoreSEO
Shopify SEO app for AI product copy, schema, images and rank tracking
Yoast SEO for Shopify
Yoast's Shopify app for live SEO analysis, AI meta tags and schema
Which one is for you
Pick StoreSEO if
- Fits if your Shopify catalog fits inside the 100- or 250-product plans
- Works for merchants who'd like to make SEO fixes by asking Claude or ChatGPT
Look elsewhere if
- Pricey if your catalog is big, as 1,000 products is $99.99 a month and 10,000 is $249.99
- Tight if you stay free, with 25 products, 25 images and 5 tracked keywords
- Watch out: product, FAQ and local business schema, instant indexing and Search Console need Lite
- Not for you if you sell in several languages on a budget, as multilingual SEO starts at $99.99 a month
- Watch out: extra AI credits are top-ups, from $10 for 5,000, and it runs only on Shopify
Pick Yoast SEO for Shopify if
- Fits if your team writes a lot of product and blog copy and wants tips while it types
- Works for merchants who already know Yoast from WordPress
Look elsewhere if
- Skip it if you're not on Shopify, as it installs and bills only through Shopify
- Not for you if you want a free plan, since the trial ends at $19 every 30 days plus VAT
- Pricey if you want to see how AI assistants describe you: that's AI+ at $45 a month, in a separate MyYoast account
- Watch out: star ratings in Google need a supported reviews app installed alongside it
- Too light for fixing broken links or redirects, which the listing doesn't mention
How we grade them
| 2.4GPAStoreSEOFair | 2.4GPAYoast SEO for ShopifyFair | |
|---|---|---|
| Value for money | CLite is $14.99 a month for up to 100 products, this category's middle price. The price follows your catalog: 250 products is $39.99, and 1,000 is $99.99, which is also where multilingual SEO starts. | C$19 every 30 days before VAT, or $190 a year, about $15.83 a month. That's above this category's $10.99 middle and under its $19.99 dearer quarter. AI Brand Insights needs AI+ at $45 a month, in the dearest tenth. |
| Free plan and trial | C25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and sitemaps. Fine for a tiny shop; most catalogs are past 25 products. | CNo free plan, but a 14-day trial you can cancel at any time. The listing doesn't say a card is needed. |
| Features | BProduct SEO scores and bulk fixes, AI descriptions and blog posts, image optimization, JSON-LD and FAQ schema, sitemap submission, instant indexing, keyword tracking and an MCP server. It covers the whole job, with schema from Lite. | CLive SEO and readability tips in 20+ languages, AI titles and descriptions, product schema, llms.txt, templates, bulk import and export, and migration from other apps. The listing names no redirects, broken-link checks, sitemaps or image tools. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but there are product caps, credits and keyword lists to manage, and Search Console to connect from Lite. | BNo store rating on record, but the checks show up in the product editor you already use, and schema and llms.txt are added without setup. Templates are optional. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console, Google Analytics, Claude, ChatGPT and Shopify Sidekick. | BWeb, inside the Shopify admin, with Judge.me, Loox, Opinew, Langify, Weglot and Semrush. Brand Insights runs in a separate MyYoast web account. No phone or desktop app. |
| Best for | Shopify SEO priced by catalog size | Yoast's writing checks inside the Shopify editor |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: StoreSEO and Yoast SEO for Shopify. How we grade
Price against what you get
StoreSEO starts at $14.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Yoast SEO for Shopify starts at $19 a month and scores 2.7.
They score the same, and StoreSEO starts $4.01 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than StoreSEO for less, and 1 scores higher than Yoast SEO for Shopify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- StoreSEO also covers keyword research and rank tracking.
At a glance
| StoreSEO | Yoast SEO for Shopify | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $14.99 per month for up to 100 products, billed every 30 days | $19 per month, billed every 30 days, ex VAT |
| Free plan | 25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and XML sitemaps. | None |
| Free trial | 7-day free trial of paid plans, once per store | 14-day free trial, cancel anytime |
| Web | ||
| Made by | Storeware | Yoast BV |
| Price read from | storeseo.com | yoast.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
StoreSEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Every plan caps the products it covers, from 25 free to 10,000 on Advanced, so the price follows catalog size.
- Product, FAQ and local business schema, instant indexing and Search Console need Lite; multilingual SEO starts at Growth at $99.99 a month.
- Extra AI credits are top-ups: 5,000 for $10, 25,000 for $50 and 50,000 for $100.
Yoast SEO for Shopify
- Works only on Shopify stores; it is installed from the Shopify App Store and billed through Shopify.
- There is no free plan: the 14-day trial leads to $19 per 30 days, and Yoast's site quotes prices before VAT.
- AI Brand Insights needs AI+ at $45 a month and is used in a MyYoast web account, not inside the Shopify app.
- Star ratings in search results need a supported reviews app installed alongside it.
Key features
StoreSEO
- Product SEO with AI
- Scores each product, page and post, previews titles and descriptions before publishing and fixes them in bulk. AI descriptions and blog posts start at Lite.
- Claude and ChatGPT connector
- A built-in MCP server on every plan lets an AI assistant fix alt text, meta tags and schema in the store; Shopify Sidekick is supported too.
- Image optimizer
- Compresses and resizes images, writes alt text with AI and renames files for search: 25 images free, 500 on Lite and up to 50,000 on Advanced.
- Schema and indexing
- Custom JSON-LD on every plan; product, FAQ and local business schema, Google product category mapping, sitemap submission and instant indexing from Lite.
- Keyword tracking and reports
- Tracks rankings for 5 keywords free and 50 to 1,000 on paid plans, with keyword clusters and Search Console and Analytics reports from Lite.
- llms.txt and AI Brand Visibility
- An llms.txt generator and agents.md editor on every plan. From Essential, AI Brand Visibility sets how ChatGPT, Gemini and Perplexity describe the brand, the vendor says.
Yoast SEO for Shopify
- Real-time SEO and readability analysis
- Color-coded tips on keyword placement, structure and clarity while editing products, collections and blog posts, in more than 20 languages.
- AI titles and meta descriptions
- Suggests search and social titles and descriptions with AI for any product or collection, from inside the product editor.
- Automatic product schema
- Adds JSON-LD for price, brand and stock to every product, and star ratings when a supported reviews app such as Judge.me, Loox or Opinew is installed.
- Templates and bulk editing
- SEO templates apply the same title and description rules across the catalog, and a bulk editor imports and exports SEO data.
- llms.txt and SEO data migration
- Generates an llms.txt file for AI systems, and imports existing SEO data from another SEO app through a migration setting.
- AI Brand Insights
- On AI+, scans how ChatGPT, Gemini, Claude and Perplexity describe the brand, tracks sentiment and cited sources, and benchmarks against competitors.
Plans
StoreSEO
Free$0
25 products, 25 images, 200 AI credits and 5 keywords, with SEO scores, bulk fixes, AI alt text, llms.txt and the MCP server.
Lite$14.99
per month for up to 100 products, billed every 30 days
500 images, 1,000 AI credits and 50 keywords; adds schema, instant indexing, sitemap submission, AI blog writer and Google Search Console.
Essential$39.99
per month for up to 250 products, billed every 30 days
2,000 images, 5,000 AI credits and 100 keywords; adds AI Brand Visibility.
Growth$99.99
per month for up to 1,000 products, billed every 30 days
5,000 images, 12,500 AI credits and 200 keywords; adds multilingual SEO.
Advanced$249.99
per month for up to 10,000 products, billed every 30 days
50,000 images, 50,000 AI credits and 1,000 tracked keywords, with multilingual SEO.
Yoast SEO for Shopify
Yoast SEO for Shopify$19
per month, billed every 30 days, ex VAT
SEO and readability analysis, AI title and meta suggestions, automatic schema, llms.txt, templates, bulk import and export, and 24/7 support.
Yoast SEO AI+ for Shopify$45
per month, billed every 30 days, ex VAT
Adds AI Brand Insights: an AI visibility score, sentiment tracking, competitor benchmarks and the sources AI tools cite about the brand.
Ways to pay less
StoreSEO
No public discounts listed.
Yoast SEO for Shopify
- Annual discount
12 months for the price of 10 with yearly billing
Yoast's FAQ gives 12 months for the price of 10 on an annual plan; the Shopify listing shows $190 a year for the base plan and $450 for AI+.
Common questions
Which is cheaper, StoreSEO or Yoast SEO for Shopify?
As of Oct 23, 2026, StoreSEO is cheaper to start with: $14.99 a month, against $19 a month for Yoast SEO for Shopify. StoreSEO starts at $14.99 per month for up to 100 products, billed every 30 days, and Yoast SEO for Shopify starts at $19 per month, billed every 30 days, ex VAT.
Which has a free plan, StoreSEO or Yoast SEO for Shopify?
As of Oct 23, 2026, only StoreSEO has a free plan. Yoast SEO for Shopify does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.