Plug in SEO vs Yoast SEO for Shopify (2026): which should you pick?
As of Oct 23, 2026, Yoast SEO for Shopify grades higher than Plug in SEO: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Yoast SEO for Shopify grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plug in SEO
Shopify SEO audit app with bulk fixes, keyword research and JSON-LD
Yoast SEO for Shopify
Yoast's Shopify app for live SEO analysis, AI meta tags and schema
Which one is for you
Pick Plug in SEO if
- Fits if you want a list of what's wrong with your store's SEO and the steps to fix it
- Works for catalogs where every title and description should follow one template
Look elsewhere if
- Skip it if you're not on Shopify, as it only installs from the Shopify App Store
- Not for you if you want a free plan, as it's $29.99 a month once the 7-day trial ends
- Tight if your store has more than 200 pages, since Lite stops there and runs 2 full audits a month
- Pricey if you want speed reports or the expert call, which start at $49.99 a month
- Watch out: the done-for-you Quick Start packages are sold separately from the app
Pick Yoast SEO for Shopify if
- Fits if your team writes a lot of product and blog copy and wants tips while it types
- Works for merchants who already know Yoast from WordPress
Look elsewhere if
- Skip it if you're not on Shopify, as it installs and bills only through Shopify
- Not for you if you want a free plan, since the trial ends at $19 every 30 days plus VAT
- Pricey if you want to see how AI assistants describe you: that's AI+ at $45 a month, in a separate MyYoast account
- Watch out: star ratings in Google need a supported reviews app installed alongside it
- Too light for fixing broken links or redirects, which the listing doesn't mention
How we grade them
| 2.0GPAPlug in SEOFair | 2.4GPAYoast SEO for ShopifyFair | |
|---|---|---|
| Value for money | DLite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed. | C$19 every 30 days before VAT, or $190 a year, about $15.83 a month. That's above this category's $10.99 middle and under its $19.99 dearer quarter. AI Brand Insights needs AI+ at $45 a month, in the dearest tenth. |
| Free plan and trial | CNo free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least. | CNo free plan, but a 14-day trial you can cancel at any time. The listing doesn't say a card is needed. |
| Features | CAudits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap. | CLive SEO and readability tips in 20+ languages, AI titles and descriptions, product schema, llms.txt, templates, bulk import and export, and migration from other apps. The listing names no redirects, broken-link checks, sitemaps or image tools. |
| Ease of use | CNo store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it. | BNo store rating on record, but the checks show up in the product editor you already use, and schema and llms.txt are added without setup. Templates are optional. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify. | BWeb, inside the Shopify admin, with Judge.me, Loox, Opinew, Langify, Weglot and Semrush. Brand Insights runs in a separate MyYoast web account. No phone or desktop app. |
| Best for | a Shopify SEO audit with steps for each fix | Yoast's writing checks inside the Shopify editor |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plug in SEO and Yoast SEO for Shopify. How we grade
Price against what you get
Plug in SEO starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Yoast SEO for Shopify starts at $19 a month and scores 2.7.
Yoast SEO for Shopify scores higher and starts $10.99 a month lower. Of the other SEO plugins and apps on the chart, 22 score higher than Plug in SEO for less, and 1 scores higher than Yoast SEO for Shopify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plug in SEO also covers keyword research and site audit.
- Yoast SEO for Shopify also covers AI search visibility.
At a glance
| Plug in SEO | Yoast SEO for Shopify | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29.99 per month for up to 200 pages scanned, billed every 30 days | $19 per month, billed every 30 days, ex VAT |
| Free plan | None | None |
| Free trial | 7-day free trial on all plans, no credit card required | 14-day free trial, cancel anytime |
| Web | ||
| Made by | Plug in Useful | Yoast BV |
| Price read from | apps.shopify.com | yoast.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Plug in SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan: after the 7-day trial, plans start at $29.99 a month.
- Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99.
- Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app.
Yoast SEO for Shopify
- Works only on Shopify stores; it is installed from the Shopify App Store and billed through Shopify.
- There is no free plan: the 14-day trial leads to $19 per 30 days, and Yoast's site quotes prices before VAT.
- AI Brand Insights needs AI+ at $45 a month and is used in a MyYoast web account, not inside the Shopify app.
- Star ratings in search results need a supported reviews app installed alongside it.
Key features
Plug in SEO
- SEO audit with fix instructions
- Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix.
- Bulk edits and templates
- Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection.
- Keyword Studio
- AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan.
- AI titles and descriptions
- AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval.
- JSON-LD structured data
- Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results.
- Broken links and speed reports
- Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium.
Yoast SEO for Shopify
- Real-time SEO and readability analysis
- Color-coded tips on keyword placement, structure and clarity while editing products, collections and blog posts, in more than 20 languages.
- AI titles and meta descriptions
- Suggests search and social titles and descriptions with AI for any product or collection, from inside the product editor.
- Automatic product schema
- Adds JSON-LD for price, brand and stock to every product, and star ratings when a supported reviews app such as Judge.me, Loox or Opinew is installed.
- Templates and bulk editing
- SEO templates apply the same title and description rules across the catalog, and a bulk editor imports and exports SEO data.
- llms.txt and SEO data migration
- Generates an llms.txt file for AI systems, and imports existing SEO data from another SEO app through a migration setting.
- AI Brand Insights
- On AI+, scans how ChatGPT, Gemini, Claude and Perplexity describe the brand, tracks sentiment and cited sources, and benchmarks against competitors.
Plans
Plug in SEO
Lite$29.99
per month for up to 200 pages scanned, billed every 30 days
AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics.
Standard$49.99
per month for up to 2,000 pages scanned, billed every 30 days
Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert.
Premium$79.99
per month, billed every 30 days
Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support.
Yoast SEO for Shopify
Yoast SEO for Shopify$19
per month, billed every 30 days, ex VAT
SEO and readability analysis, AI title and meta suggestions, automatic schema, llms.txt, templates, bulk import and export, and 24/7 support.
Yoast SEO AI+ for Shopify$45
per month, billed every 30 days, ex VAT
Adds AI Brand Insights: an AI visibility score, sentiment tracking, competitor benchmarks and the sources AI tools cite about the brand.
Ways to pay less
Plug in SEO
No public discounts listed.
Yoast SEO for Shopify
- Annual discount
12 months for the price of 10 with yearly billing
Yoast's FAQ gives 12 months for the price of 10 on an annual plan; the Shopify listing shows $190 a year for the base plan and $450 for AI+.
Common questions
Which is cheaper, Plug in SEO or Yoast SEO for Shopify?
As of Oct 23, 2026, Yoast SEO for Shopify is cheaper to start with: $19 a month, against $29.99 a month for Plug in SEO. Plug in SEO starts at $29.99 per month for up to 200 pages scanned, billed every 30 days, and Yoast SEO for Shopify starts at $19 per month, billed every 30 days, ex VAT.
Which has a free plan, Plug in SEO or Yoast SEO for Shopify?
As of Oct 23, 2026, neither Plug in SEO nor Yoast SEO for Shopify has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.