Avada SEO Suite vs Plug in SEO (2026): which should you pick?
As of Oct 23, 2026, Avada SEO Suite grades higher than Plug in SEO: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Avada SEO Suite grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Avada SEO Suite
Shopify SEO app with AI audits, image compression and speed tools
Plug in SEO
Shopify SEO audit app with bulk fixes, keyword research and JSON-LD
Which one is for you
Pick Avada SEO Suite if
- Fits if you want an SEO checklist for a Shopify store with the fixes applied for you
- Works for stores with slow themes and lots of images
Look elsewhere if
- Tight if you stay free, with 100 images and 20 page audits
- Pricey if you want critical CSS or the AI audit agent, which need Enterprise at $99 a month
- Watch out: the trial charges when it ends, and cancelling mid-cycle still bills the full period
- Watch out: keyword research needs Pro, and extra AI credits are packs from $5.99 for 500
- Skip it if your store isn't on Shopify, as it runs nowhere else
Pick Plug in SEO if
- Fits if you want a list of what's wrong with your store's SEO and the steps to fix it
- Works for catalogs where every title and description should follow one template
Look elsewhere if
- Skip it if you're not on Shopify, as it only installs from the Shopify App Store
- Not for you if you want a free plan, as it's $29.99 a month once the 7-day trial ends
- Tight if your store has more than 200 pages, since Lite stops there and runs 2 full audits a month
- Pricey if you want speed reports or the expert call, which start at $49.99 a month
- Watch out: the done-for-you Quick Start packages are sold separately from the app
How we grade them
| 2.2GPAAvada SEO SuiteFair | 2.0GPAPlug in SEOFair | |
|---|---|---|
| Value for money | DPro is $34.95 a month, inside this category's dearest tenth (from $33.25), or $348 a year, about $29 a month. Critical CSS and the AI audit agent need Enterprise at $99 a month. | DLite is $29.99 every 30 days, nearly three times this category's $10.99 middle, and it scans only 200 pages with 2 full audits a month. Standard, with 2,000 pages and speed reports, is $49.99, well into the dearest tenth. No yearly price is listed. |
| Free plan and trial | CA free plan with 100 images, basic speed and meta tags, 20 on-page audits, 100 AI credits and an HTML sitemap. Enough to try it; a real catalog uses it up. | CNo free plan, but every plan has a 7-day trial that needs no card. After that it's $29.99 a month at the least. |
| Features | BAudits with one-click fixes, image compression and alt text, lazy loading and minification, meta rules, structured data, redirects, XML sitemaps, keyword research and MCP. It covers the whole job, with the deeper parts on Enterprise. | CAudits with fix steps, bulk alt text, URL and meta edits, Liquid templates, AI keyword research, AI titles you approve, JSON-LD and one-click redirects. The listing names no sitemap, image compression or llms.txt tools, and Lite's 2 audits a month is a real cap. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but there are meta rules, speed modes and AI credits to manage. | CNo store rating on record. The audit explains each fix in plain English, but templates are written in Shopify's Liquid and every AI change waits for you to approve it. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console and Shopify Flow, works with Judge.me, Loox, GemPages and EComposer, and links to AI clients over MCP. | BWeb, inside the Shopify admin, with Google Search Console, Bing, Judge.me, Langify and Locksmith. No phone or desktop app, and nothing for stores off Shopify. |
| Best for | SEO audits and speed fixes for Shopify | a Shopify SEO audit with steps for each fix |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Avada SEO Suite and Plug in SEO. How we grade
Price against what you get
Avada SEO Suite starts at $34.95 a month and scores 2.7 out of 4 on features, ease of use and platforms. Plug in SEO starts at $29.99 a month and scores 2.3.
Avada SEO Suite scores higher, and starts $4.96 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 1 scores higher than Avada SEO Suite for less, and 22 score higher than Plug in SEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Avada SEO Suite also covers page speed.
- Plug in SEO also covers content optimization.
At a glance
| Avada SEO Suite | Plug in SEO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $34.95 per month, billed every 30 days | $29.99 per month for up to 200 pages scanned, billed every 30 days |
| Free plan | 100 images optimized, basic speed up and meta tags, 20 on-page audits, 100 AI credits, alt text optimizer and an HTML sitemap. | None |
| Free trial | 7-day free trial of Pro or Enterprise, once per store, capped at 100 images and 100 AI credits | 7-day free trial on all plans, no credit card required |
| Web | ||
| Made by | Avada Commerce, Pte. Ltd. | Plug in Useful |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Avada SEO Suite
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Keyword research, the script manager and automatic broken-link fixes need Pro; critical CSS and the AI audit agent need Enterprise.
- The trial charges automatically when it ends; cancelling or downgrading mid-cycle still bills the full period.
- Extra AI credits are one-time packs from $5.99 for 500; a $49-a-month bundle adds Avada's blog and product copy apps.
Plug in SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan: after the 7-day trial, plans start at $29.99 a month.
- Lite scans 200 pages and runs 2 full audits a month; speed reports and the expert call start at Standard at $49.99.
- Done-for-you Quick Start Service packages, fixed-price and one-time, are sold separately from the app.
Key features
Avada SEO Suite
- AI SEO audit and checklist
- Scans pages for problems from meta tags to slow images and applies fixes in one click; 20 pages on the free plan, unlimited on Pro.
- Image optimization
- Compresses and resizes images and writes alt text, with AI alt text at 1 credit per image. The free plan compresses 100 images.
- Speed up
- Lazy loading, minification and JS deferral, in basic, turbo and rocket speed modes by plan; critical CSS extraction is on Enterprise only.
- Meta tags and structured data
- Basic meta tags for free and rule-based meta tags on Pro, with Google structured data that grows from common to advanced types by plan.
- Technical SEO
- Broken-link scans on every plan and automatic fixes on Pro, plus 301 and 302 redirects, XML sitemaps, a robots.txt editor and instant indexing.
- Keyword research and MCP
- Pro adds keyword research, and the help center explains connecting the app over MCP to ChatGPT, Claude, Cursor and other AI clients.
Plug in SEO
- SEO audit with fix instructions
- Scans the homepage, products, collections and blog posts for missing tags, broken schema and other issues, with plain-English steps for each fix.
- Bulk edits and templates
- Edit image alt text, file names, URLs, meta titles and descriptions in bulk, or apply Liquid title and description templates across every product and collection.
- Keyword Studio
- AI keyword research, search trends and keyword analytics, covering 20, 200 or 2,000 pages depending on the plan.
- AI titles and descriptions
- AI drafts product titles and descriptions around the chosen keywords, and every change waits for your approval.
- JSON-LD structured data
- Adds Product, BreadcrumbList and FAQPage schema to products and collections automatically, for price, rating and stock in Google results.
- Broken links and speed reports
- Detects broken links and redirects them in one click. Speed and performance reports start at Standard, with 5 a month, and are unlimited on Premium.
Plans
Avada SEO Suite
Free$0
100 images optimized, basic speed booster, HTML sitemap, basic meta tags and structured data, 20 on-page audits and 100 AI credits.
Pro$34.95
per month, billed every 30 days
Unlimited image optimization and audits, 1,000 AI credits a month, meta tag rules, keyword research, broken-link fixes and XML sitemaps. $348 a year.
Enterprise$99
per month, billed every 30 days
Adds an AI on-page audit agent, 10,000 AI credits a month, critical CSS, advanced structured data, 1-to-1 consulting and 24/7 support. $990 a year.
Plug in SEO
Lite$29.99
per month for up to 200 pages scanned, billed every 30 days
AI keyword research for 20 pages, 2 full audits a month, title and meta tools, JSON-LD, one-click broken-link redirects and keyword analytics.
Standard$49.99
per month for up to 2,000 pages scanned, billed every 30 days
Keyword research for 200 pages, 5 full audits and 5 speed reports a month, and a free 30-minute call with an SEO expert.
Premium$79.99
per month, billed every 30 days
Unlimited page scans, keyword research for 2,000 pages, 10 full audits a month, unlimited speed reports and priority support.
Ways to pay less
Avada SEO Suite
- Annual discount
Save 17% with yearly billing
The listing offers Pro at $348 a year and Enterprise at $990 a year, which it says saves 17%; the help center puts these at $29 and $82.50 a month.
Plug in SEO
No public discounts listed.
Common questions
Which is cheaper, Avada SEO Suite or Plug in SEO?
As of Oct 23, 2026, Plug in SEO is cheaper to start with: $29.99 a month, against $34.95 a month for Avada SEO Suite. Avada SEO Suite starts at $34.95 per month, billed every 30 days, and Plug in SEO starts at $29.99 per month for up to 200 pages scanned, billed every 30 days.
Which has a free plan, Avada SEO Suite or Plug in SEO?
As of Oct 23, 2026, only Avada SEO Suite has a free plan. Plug in SEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.