SEOWILL vs Smart SEO (2026): which should you pick?
As of Oct 23, 2026, Smart SEO grades higher than SEOWILL: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Smart SEO grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOWILL
Shopify SEO app with audits, speed fixes, AI blog posts and llms.txt
Smart SEO
Shopify SEO app for AI meta tags, image optimization and JSON-LD
Which one is for you
Pick SEOWILL if
- Fits if you want audits, speed fixes and image compression in one Shopify app
- Works for stores that publish AI-drafted blog posts
Look elsewhere if
- Tight if you stay free, with 50 images, 20 page audits and 30 AI credits
- Pricey if you need schema, meta rules or redirects, which all start on Pro at $29.99 a month
- Watch out: the developer says speed changes to theme files stay after uninstalling
- Watch out: extra AI credits are $9.90 per 100 and extra image compressions $4.90 per 1,000
- Skip it if your store isn't on Shopify, as it runs nowhere else
Pick Smart SEO if
- Fits if you want meta tags and alt text written in bulk across a Shopify store
- Works for small stores wanting JSON-LD and IndexNow from $14.99 a month
Look elsewhere if
- Tight if you stay free, with 20 AI generations, 50 images and 100 pages checked
- Watch out: the 7-day trial keeps the free plan's quotas, and full quotas start only once billing does
- Pricey if you go past your quota, as Pro bills 10¢ per AI generation and 1¢ per image or page
- Watch out: bulk AI tags, file names and other languages need Business; automatic broken-link fixes need Premium
- Skip it if your store isn't on Shopify, as it runs nowhere else
How we grade them
| 2.2GPASEOWILLFair | 2.4GPASmart SEOFair | |
|---|---|---|
| Value for money | DPro is $29.99 a month, or $287.90 a year, and that's where schema, meta rules, redirects and llms.txt start: nearly three times this category's middle of $10.99. Competitor analysis and AI internal linking need Premium at $59.99. | CPro is $14.99 a month, above this category's $10.99 middle, or $149.90 a year. Use beyond the quota is billed on top: on Pro, 10¢ an AI generation and 1¢ an image or page. |
| Free plan and trial | CA full-site audit, basic speed, 50 images, 20 on-page audits and 30 credits each for AI content and blog posts. You'll get through those in an afternoon. | CMeta and alt tags and sitemap and noindex controls, with 20 AI generations, 50 images, 100 link-checked pages and a 20-page audit. Caps you'll reach quickly. |
| Features | BSite and page audits, three speed modes, image compression and alt text, AI blog posts, meta rules, JSON-LD with FAQ and How-To, llms.txt, broken-link redirects, competitor analysis and AI internal linking. It covers the whole job. | BAI meta, alt text and descriptions, image compression, JSON-LD, speed options, sitemap and noindex controls, IndexNow, broken-link checks with 404 logs, backlinks, llms.txt and MCP. It covers the whole job across four plans. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but the speed modes change theme code, and the developer suggests duplicating your theme first. | CNo rating on record. It installs from the Shopify App Store, but every plan is a set of quotas to keep an eye on, and bulk AI writing waits on Business. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console, Shopify Flow, Sidekick, ChatGPT and Claude, and works with Judge.me and PageFly. | BWeb only, inside Shopify. It connects to Search Console, Shopify Sidekick, ChatGPT, Claude and IndexNow, and works with Judge.me and Loox. |
| Best for | Shopify audits, speed fixes and AI blog posts | AI meta tags and alt text for Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOWILL and Smart SEO. How we grade
Price against what you get
SEOWILL starts at $29.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Smart SEO starts at $14.99 a month and scores 2.7.
They score the same, and Smart SEO starts $15 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than SEOWILL for less, and 1 scores higher than Smart SEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOWILL also covers keyword research and content optimization.
- Smart SEO also covers backlink analysis.
At a glance
| SEOWILL | Smart SEO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29.99 per month, billed every 30 days | $14.99 per month, billed every 30 days |
| Free plan | Full-site SEO and GEO audit, basic speed optimization, 50 images compressed, 20 on-page audits and 30 credits each for AI content and blog writing. | Meta and alt tag optimization, sitemap and noindex controls, 20 AI generations, 50 images optimized, 100 pages link-checked and a 20-page SEO audit. |
| Free trial | 7-day free trial of Pro or Premium; nothing is charged if you downgrade or uninstall during it | 7-day free trial of paid plans, limited to the free plan's quotas until billing starts |
| Web | ||
| Made by | CWILL | Sherpas Design |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEOWILL
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Structured data, meta tag rules, broken-link redirects and llms.txt need Pro; competitor analysis and AI internal linking need Premium.
- Extra AI credits cost $9.90 per 100 and extra image compressions $4.90 per 1,000, according to the vendor's own pricing page.
- In a reply on the listing the developer says speed changes to theme files stay after uninstalling, and advises duplicating the theme first.
Smart SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- The 7-day trial keeps the free plan's quotas (20 AI generations, 50 images, 100 pages); full quotas start once billing begins.
- Use beyond a plan's quota is billed: on Pro, 10¢ per AI generation, 1¢ per page checked and 1¢ per image, with lower rates on higher plans.
- Bulk AI tags, image file names, backlinks and multi-language need Business; automatic broken-link fixes and your own AI key need Premium.
Key features
SEOWILL
- SEO and GEO audit
- A full-site audit on every plan, plus on-page audits of product, collection and blog pages: 20 pages free, 1,000 on Pro and unlimited on Premium.
- Speed optimization
- Basic, rocket and turbo modes by plan, from instant page loads to deferred scripts, lazy-loaded images and video, critical CSS and code compression.
- Image compression and alt text
- Compresses and renames images and writes alt text by rule: 50 images on the free plan, 2,000 a month on Pro and 6,000 on Premium.
- AI blog posts and page copy
- An AI blog generator, a keyword content planner and on-page copy fixes, all paid for from one pool of AI credits: 30, 200 or 500 by plan.
- Meta tags, schema and llms.txt
- From Pro, rule-based meta tags in bulk, JSON-LD including FAQ and How-To markup, an llms.txt file for AI search and automatic redirects for broken links.
- Competitor analysis and internal links
- Premium adds competitor GEO and SEO analysis, which compares keywords with rival sites (10 a month, 50 in all), and AI internal linking.
Smart SEO
- AI meta tags, alt text and descriptions
- Writes titles, meta descriptions, alt text and product descriptions with AI: 20 generations free, then 200, 500 or 1,200 by plan. Bulk AI writing starts at Business.
- Image optimization
- Compresses images, 50 on the free plan and 1,000 to 5,000 on paid plans, with bulk optimization from Pro and SEO-friendly file names from Business.
- JSON-LD and page speed
- From Pro, adds JSON-LD structured data for Google and AI tools and page speed options; it can also strip a theme's old microdata.
- Indexing controls
- Sitemap and noindex tag controls on every plan, with IndexNow submissions from Pro to tell search engines about new and changed pages.
- Broken links and backlinks
- Checks pages for broken links, logs 404 hits from Pro, adds a backlinks report from Business and fixes broken links automatically on Premium.
- LLM catalog and MCP
- Pro publishes llms.txt and Agents.md catalogs of a store's products, and connects Google Search Console data to AI agents over MCP and Shopify Sidekick.
Plans
SEOWILL
Free$0
Full-site audit, basic speed boost, 50 images, 20 on-page audits, 30 AI content credits, 30 blog credits and Shopify Sidekick.
Pro$29.99
per month, billed every 30 days
Rocket speed mode, 2,000 images and 200 AI credits a month, 1,000 page audits, JSON-LD, broken-link redirects, llms.txt and meta tag rules.
Premium$59.99
per month, billed every 30 days
Turbo speed mode, 6,000 images and 500 AI credits a month, unlimited page audits, competitor GEO and SEO analysis and AI internal linking.
Smart SEO
Free$0
Meta and alt tags, sitemap, noindex tags, 20 AI generations, 50 images, 100 pages link-checked and a 20-page automatic audit.
Pro$14.99
per month, billed every 30 days
200 AI generations, 1,000 images and 1,000 link-check pages, JSON-LD, IndexNow, page speed, llms.txt, bulk editing and Search Console with MCP.
Business$24.99
per month, billed every 30 days
500 AI generations, 3,000 images, 2,500 pages, AI bulk meta and alt tags, image file names, backlinks, multiple languages and 500-page audits.
Premium$49.99
per month, billed every 30 days
1,200 AI generations, 5,000 images, 6,000 pages, unlimited audits, automatic broken-link fixes, a choice of AI model or your own key, premium support.
Ways to pay less
SEOWILL
- Annual discount
Save 20% with yearly billing
The listing offers Pro at $287.90 a year and Premium at $575.90 a year, a 20% saving; the vendor's site puts these at $23.99 and $47.99 a month.
Smart SEO
- Annual discount
Save 17% with yearly billing
The listing offers Pro at $149.90 a year, Business at $249.90 and Premium at $499.90, which it says saves 17% against monthly billing.
Common questions
Which is cheaper, SEOWILL or Smart SEO?
As of Oct 23, 2026, Smart SEO is cheaper to start with: $14.99 a month, against $29.99 a month for SEOWILL. SEOWILL starts at $29.99 per month, billed every 30 days, and Smart SEO starts at $14.99 per month, billed every 30 days.
Which has a free plan, SEOWILL or Smart SEO?
As of Oct 23, 2026, both SEOWILL and Smart SEO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.