SEOWILL vs StoreSEO (2026): which should you pick?
As of Oct 23, 2026, StoreSEO grades higher than SEOWILL: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
StoreSEO grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOWILL
Shopify SEO app with audits, speed fixes, AI blog posts and llms.txt
StoreSEO
Shopify SEO app for AI product copy, schema, images and rank tracking
Which one is for you
Pick SEOWILL if
- Fits if you want audits, speed fixes and image compression in one Shopify app
- Works for stores that publish AI-drafted blog posts
Look elsewhere if
- Tight if you stay free, with 50 images, 20 page audits and 30 AI credits
- Pricey if you need schema, meta rules or redirects, which all start on Pro at $29.99 a month
- Watch out: the developer says speed changes to theme files stay after uninstalling
- Watch out: extra AI credits are $9.90 per 100 and extra image compressions $4.90 per 1,000
- Skip it if your store isn't on Shopify, as it runs nowhere else
Pick StoreSEO if
- Fits if your Shopify catalog fits inside the 100- or 250-product plans
- Works for merchants who'd like to make SEO fixes by asking Claude or ChatGPT
Look elsewhere if
- Pricey if your catalog is big, as 1,000 products is $99.99 a month and 10,000 is $249.99
- Tight if you stay free, with 25 products, 25 images and 5 tracked keywords
- Watch out: product, FAQ and local business schema, instant indexing and Search Console need Lite
- Not for you if you sell in several languages on a budget, as multilingual SEO starts at $99.99 a month
- Watch out: extra AI credits are top-ups, from $10 for 5,000, and it runs only on Shopify
How we grade them
| 2.2GPASEOWILLFair | 2.4GPAStoreSEOFair | |
|---|---|---|
| Value for money | DPro is $29.99 a month, or $287.90 a year, and that's where schema, meta rules, redirects and llms.txt start: nearly three times this category's middle of $10.99. Competitor analysis and AI internal linking need Premium at $59.99. | CLite is $14.99 a month for up to 100 products, this category's middle price. The price follows your catalog: 250 products is $39.99, and 1,000 is $99.99, which is also where multilingual SEO starts. |
| Free plan and trial | CA full-site audit, basic speed, 50 images, 20 on-page audits and 30 credits each for AI content and blog posts. You'll get through those in an afternoon. | C25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and sitemaps. Fine for a tiny shop; most catalogs are past 25 products. |
| Features | BSite and page audits, three speed modes, image compression and alt text, AI blog posts, meta rules, JSON-LD with FAQ and How-To, llms.txt, broken-link redirects, competitor analysis and AI internal linking. It covers the whole job. | BProduct SEO scores and bulk fixes, AI descriptions and blog posts, image optimization, JSON-LD and FAQ schema, sitemap submission, instant indexing, keyword tracking and an MCP server. It covers the whole job, with schema from Lite. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but the speed modes change theme code, and the developer suggests duplicating your theme first. | CNo rating on record. It installs from the Shopify App Store, but there are product caps, credits and keyword lists to manage, and Search Console to connect from Lite. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console, Shopify Flow, Sidekick, ChatGPT and Claude, and works with Judge.me and PageFly. | BWeb only, inside Shopify. It connects to Search Console, Google Analytics, Claude, ChatGPT and Shopify Sidekick. |
| Best for | Shopify audits, speed fixes and AI blog posts | Shopify SEO priced by catalog size |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOWILL and StoreSEO. How we grade
Price against what you get
SEOWILL starts at $29.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. StoreSEO starts at $14.99 a month and scores 2.7.
They score the same, and StoreSEO starts $15 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than SEOWILL for less, and 1 scores higher than StoreSEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOWILL also covers site audit and page speed.
- StoreSEO also covers rank tracking.
At a glance
| SEOWILL | StoreSEO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29.99 per month, billed every 30 days | $14.99 per month for up to 100 products, billed every 30 days |
| Free plan | Full-site SEO and GEO audit, basic speed optimization, 50 images compressed, 20 on-page audits and 30 credits each for AI content and blog writing. | 25 products, 25 images, 200 AI credits and 5 tracked keywords, with the MCP server, llms.txt, AI alt text and XML sitemaps. |
| Free trial | 7-day free trial of Pro or Premium; nothing is charged if you downgrade or uninstall during it | 7-day free trial of paid plans, once per store |
| Web | ||
| Made by | CWILL | Storeware |
| Price read from | apps.shopify.com | storeseo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEOWILL
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Structured data, meta tag rules, broken-link redirects and llms.txt need Pro; competitor analysis and AI internal linking need Premium.
- Extra AI credits cost $9.90 per 100 and extra image compressions $4.90 per 1,000, according to the vendor's own pricing page.
- In a reply on the listing the developer says speed changes to theme files stay after uninstalling, and advises duplicating the theme first.
StoreSEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Every plan caps the products it covers, from 25 free to 10,000 on Advanced, so the price follows catalog size.
- Product, FAQ and local business schema, instant indexing and Search Console need Lite; multilingual SEO starts at Growth at $99.99 a month.
- Extra AI credits are top-ups: 5,000 for $10, 25,000 for $50 and 50,000 for $100.
Key features
SEOWILL
- SEO and GEO audit
- A full-site audit on every plan, plus on-page audits of product, collection and blog pages: 20 pages free, 1,000 on Pro and unlimited on Premium.
- Speed optimization
- Basic, rocket and turbo modes by plan, from instant page loads to deferred scripts, lazy-loaded images and video, critical CSS and code compression.
- Image compression and alt text
- Compresses and renames images and writes alt text by rule: 50 images on the free plan, 2,000 a month on Pro and 6,000 on Premium.
- AI blog posts and page copy
- An AI blog generator, a keyword content planner and on-page copy fixes, all paid for from one pool of AI credits: 30, 200 or 500 by plan.
- Meta tags, schema and llms.txt
- From Pro, rule-based meta tags in bulk, JSON-LD including FAQ and How-To markup, an llms.txt file for AI search and automatic redirects for broken links.
- Competitor analysis and internal links
- Premium adds competitor GEO and SEO analysis, which compares keywords with rival sites (10 a month, 50 in all), and AI internal linking.
StoreSEO
- Product SEO with AI
- Scores each product, page and post, previews titles and descriptions before publishing and fixes them in bulk. AI descriptions and blog posts start at Lite.
- Claude and ChatGPT connector
- A built-in MCP server on every plan lets an AI assistant fix alt text, meta tags and schema in the store; Shopify Sidekick is supported too.
- Image optimizer
- Compresses and resizes images, writes alt text with AI and renames files for search: 25 images free, 500 on Lite and up to 50,000 on Advanced.
- Schema and indexing
- Custom JSON-LD on every plan; product, FAQ and local business schema, Google product category mapping, sitemap submission and instant indexing from Lite.
- Keyword tracking and reports
- Tracks rankings for 5 keywords free and 50 to 1,000 on paid plans, with keyword clusters and Search Console and Analytics reports from Lite.
- llms.txt and AI Brand Visibility
- An llms.txt generator and agents.md editor on every plan. From Essential, AI Brand Visibility sets how ChatGPT, Gemini and Perplexity describe the brand, the vendor says.
Plans
SEOWILL
Free$0
Full-site audit, basic speed boost, 50 images, 20 on-page audits, 30 AI content credits, 30 blog credits and Shopify Sidekick.
Pro$29.99
per month, billed every 30 days
Rocket speed mode, 2,000 images and 200 AI credits a month, 1,000 page audits, JSON-LD, broken-link redirects, llms.txt and meta tag rules.
Premium$59.99
per month, billed every 30 days
Turbo speed mode, 6,000 images and 500 AI credits a month, unlimited page audits, competitor GEO and SEO analysis and AI internal linking.
StoreSEO
Free$0
25 products, 25 images, 200 AI credits and 5 keywords, with SEO scores, bulk fixes, AI alt text, llms.txt and the MCP server.
Lite$14.99
per month for up to 100 products, billed every 30 days
500 images, 1,000 AI credits and 50 keywords; adds schema, instant indexing, sitemap submission, AI blog writer and Google Search Console.
Essential$39.99
per month for up to 250 products, billed every 30 days
2,000 images, 5,000 AI credits and 100 keywords; adds AI Brand Visibility.
Growth$99.99
per month for up to 1,000 products, billed every 30 days
5,000 images, 12,500 AI credits and 200 keywords; adds multilingual SEO.
Advanced$249.99
per month for up to 10,000 products, billed every 30 days
50,000 images, 50,000 AI credits and 1,000 tracked keywords, with multilingual SEO.
Ways to pay less
SEOWILL
- Annual discount
Save 20% with yearly billing
The listing offers Pro at $287.90 a year and Premium at $575.90 a year, a 20% saving; the vendor's site puts these at $23.99 and $47.99 a month.
StoreSEO
No public discounts listed.
Common questions
Which is cheaper, SEOWILL or StoreSEO?
As of Oct 23, 2026, StoreSEO is cheaper to start with: $14.99 a month, against $29.99 a month for SEOWILL. SEOWILL starts at $29.99 per month, billed every 30 days, and StoreSEO starts at $14.99 per month for up to 100 products, billed every 30 days.
Which has a free plan, SEOWILL or StoreSEO?
As of Oct 23, 2026, both SEOWILL and StoreSEO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.