SearchPie vs SEOWILL (2026): which should you pick?
As of Oct 23, 2026, SearchPie grades higher than SEOWILL: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SearchPie grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SearchPie
Shopify SEO app for schema, meta tags, indexing and page speed
SEOWILL
Shopify SEO app with audits, speed fixes, AI blog posts and llms.txt
Which one is for you
Pick SearchPie if
- Fits if you want store schema and a sitemap on a free plan
- Works for stores clearing Search Console and Merchant Center warnings
Look elsewhere if
- Tight if you stay free, as product price, rating, stock and FAQ schema need Premium at $39 a month
- Pricey if you want keyword research or tracking, which need Enterprise at $99 a month
- Watch out: SearchPie's own pricing page lists a $399 Plus plan that the Shopify listing doesn't show
- Watch out: one-off SEO and speed services are sold separately on its site
- Skip it if your store isn't on Shopify, as it runs nowhere else
Pick SEOWILL if
- Fits if you want audits, speed fixes and image compression in one Shopify app
- Works for stores that publish AI-drafted blog posts
Look elsewhere if
- Tight if you stay free, with 50 images, 20 page audits and 30 AI credits
- Pricey if you need schema, meta rules or redirects, which all start on Pro at $29.99 a month
- Watch out: the developer says speed changes to theme files stay after uninstalling
- Watch out: extra AI credits are $9.90 per 100 and extra image compressions $4.90 per 1,000
- Skip it if your store isn't on Shopify, as it runs nowhere else
How we grade them
| 2.4GPASearchPieFair | 2.2GPASEOWILLFair | |
|---|---|---|
| Value for money | DPremium is $39 a month, inside this category's dearest tenth (from $33.25), or $374.40 a year, about $31.20 a month. Keyword research and tracking need Enterprise at $99 a month. | DPro is $29.99 a month, or $287.90 a year, and that's where schema, meta rules, redirects and llms.txt start: nearly three times this category's middle of $10.99. Competitor analysis and AI internal linking need Premium at $59.99. |
| Free plan and trial | BStarter covers breadcrumb and store schema, a sitemap, image compression, CSS minification, bulk meta and alt templates, llms.txt, IndexNow and 404 detection. A small store could run on it, but product price and rating schema are Premium. | CA full-site audit, basic speed, 50 images, 20 on-page audits and 30 credits each for AI content and blog posts. You'll get through those in an afternoon. |
| Features | BSchema from breadcrumbs up to products, FAQs and articles, meta and alt tags with AI, IndexNow, broken-link fixes, speed tools, an AI readiness score, keyword tracking and backlink submission. It covers the whole job across three plans. | BSite and page audits, three speed modes, image compression and alt text, AI blog posts, meta rules, JSON-LD with FAQ and How-To, llms.txt, broken-link redirects, competitor analysis and AI internal linking. It covers the whole job. |
| Ease of use | CNo rating on record. It installs from the Shopify App Store, but tag templates, schema types and speed options are yours to set, plan by plan. | CNo rating on record. It installs from the Shopify App Store, but the speed modes change theme code, and the developer suggests duplicating your theme first. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console, Merchant Center, Google Business Profile and PageSpeed Insights. | BWeb only, inside Shopify. It connects to Search Console, Shopify Flow, Sidekick, ChatGPT and Claude, and works with Judge.me and PageFly. |
| Best for | schema and indexing for Shopify stores | Shopify audits, speed fixes and AI blog posts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SearchPie and SEOWILL. How we grade
Price against what you get
SearchPie starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOWILL starts at $29.99 a month and scores 2.7.
They score the same, and SEOWILL starts $9.01 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than SearchPie for less, and 1 scores higher than SEOWILL for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOWILL also covers AI search visibility and content optimization.
At a glance
| SearchPie | SEOWILL | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month, billed every 30 days | $29.99 per month, billed every 30 days |
| Free plan | Starter: SEO health and AI readiness score, breadcrumb and store schema, sitemap, image compression, bulk meta and alt templates, llms.txt, IndexNow. | Full-site SEO and GEO audit, basic speed optimization, 50 images compressed, 20 on-page audits and 30 credits each for AI content and blog writing. |
| Free trial | 7-day free trial on Premium and Enterprise | 7-day free trial of Pro or Premium; nothing is charged if you downgrade or uninstall during it |
| Web | ||
| Made by | PieLab | CWILL |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SearchPie
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Product price, rating and FAQ schema and automatic broken-link fixes need Premium; keyword tracking needs Enterprise at $99 a month.
- SearchPie's own pricing page also lists a Plus plan at $399 a month that the Shopify listing does not show.
- One-off SEO and speed services are sold separately on SearchPie's site.
SEOWILL
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Structured data, meta tag rules, broken-link redirects and llms.txt need Pro; competitor analysis and AI internal linking need Premium.
- Extra AI credits cost $9.90 per 100 and extra image compressions $4.90 per 1,000, according to the vendor's own pricing page.
- In a reply on the listing the developer says speed changes to theme files stay after uninstalling, and advises duplicating the theme first.
Key features
SearchPie
- JSON-LD schema
- Breadcrumb and store schema for free; product price, rating, stock and FAQ schema on Premium; sitelink, article and loyalty schema on Enterprise.
- Meta tags and alt text
- Bulk meta tag and alt text templates on every plan, AI-written tags, and on Premium automatic tag optimization for all pages and AI product descriptions.
- Indexing and broken links
- Sitemap submission, IndexNow and 404 detection for free; Premium fixes broken links automatically and checks indexing across search engines.
- Speed booster
- Image compression, CSS minification and instant page loading for free; JS minification and lazy loading on Premium; unlimited compression on Enterprise.
- AI search readiness
- Scores a store's SEO health and AI readiness and writes an llms.txt file; Enterprise adds a guided AEO and GEO checklist.
- Keywords and backlinks
- Enterprise adds keyword research, audits and position tracking. Premium submits 10 backlinks with a report and Enterprise submits unlimited ones.
SEOWILL
- SEO and GEO audit
- A full-site audit on every plan, plus on-page audits of product, collection and blog pages: 20 pages free, 1,000 on Pro and unlimited on Premium.
- Speed optimization
- Basic, rocket and turbo modes by plan, from instant page loads to deferred scripts, lazy-loaded images and video, critical CSS and code compression.
- Image compression and alt text
- Compresses and renames images and writes alt text by rule: 50 images on the free plan, 2,000 a month on Pro and 6,000 on Premium.
- AI blog posts and page copy
- An AI blog generator, a keyword content planner and on-page copy fixes, all paid for from one pool of AI credits: 30, 200 or 500 by plan.
- Meta tags, schema and llms.txt
- From Pro, rule-based meta tags in bulk, JSON-LD including FAQ and How-To markup, an llms.txt file for AI search and automatic redirects for broken links.
- Competitor analysis and internal links
- Premium adds competitor GEO and SEO analysis, which compares keywords with rival sites (10 a month, 50 in all), and AI internal linking.
Plans
SearchPie
Starter$0
Breadcrumbs, store schema and sitemap, image compression and CSS minification, bulk meta and alt tag templates, AI tags, llms.txt and 404 detection.
Premium$39
per month, billed every 30 days
Price, rating, stock and FAQ schema, lazy loading and JS minification, automatic SEO tags, AI product descriptions and broken-link fixes. $374.40 a year.
Enterprise$99
per month, billed every 30 days
Sitelink, article and loyalty schema, unlimited image compression, 5,000 AI SEO tags, keyword research and tracking, and expert support. $950.40 a year.
SEOWILL
Free$0
Full-site audit, basic speed boost, 50 images, 20 on-page audits, 30 AI content credits, 30 blog credits and Shopify Sidekick.
Pro$29.99
per month, billed every 30 days
Rocket speed mode, 2,000 images and 200 AI credits a month, 1,000 page audits, JSON-LD, broken-link redirects, llms.txt and meta tag rules.
Premium$59.99
per month, billed every 30 days
Turbo speed mode, 6,000 images and 500 AI credits a month, unlimited page audits, competitor GEO and SEO analysis and AI internal linking.
Ways to pay less
SearchPie
- Annual discount
Save 20% with yearly billing
The listing offers Premium at $374.40 a year and Enterprise at $950.40 a year, which it says saves 20% against monthly billing.
SEOWILL
- Annual discount
Save 20% with yearly billing
The listing offers Pro at $287.90 a year and Premium at $575.90 a year, a 20% saving; the vendor's site puts these at $23.99 and $47.99 a month.
Common questions
Which is cheaper, SearchPie or SEOWILL?
As of Oct 23, 2026, SEOWILL is cheaper to start with: $29.99 a month, against $39 a month for SearchPie. SearchPie starts at $39 per month, billed every 30 days, and SEOWILL starts at $29.99 per month, billed every 30 days.
Which has a free plan, SearchPie or SEOWILL?
As of Oct 23, 2026, both SearchPie and SEOWILL have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.