JSON-LD for SEO vs SearchPie (2026): which should you pick?
As of Oct 23, 2026, SearchPie grades higher than JSON-LD for SEO: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
JSON-LD for SEO grades higher on ease of use. SearchPie grades higher on the free plan and features. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
JSON-LD for SEO
Shopify structured data app for rich results and Merchant Center
SearchPie
Shopify SEO app for schema, meta tags, indexing and page speed
Which one is for you
Pick JSON-LD for SEO if
- Fits if your Google Merchant Center listings keep failing over product data
- Works for stores selling preorders, refurbished goods or subscriptions that need the markup to say so
Look elsewhere if
- Skip it if your store is headless or not on Shopify, as the developer says it can't work there
- Not for you if you'd rather pay monthly, since it's one $399 yearly plan
- Watch out: refunds are only for an app that can't be installed, not for a change of mind or results that never show in Google
- Too light for getting you into AI answers on its own, which the developer says structured data won't do
Pick SearchPie if
- Fits if you want store schema and a sitemap on a free plan
- Works for stores clearing Search Console and Merchant Center warnings
Look elsewhere if
- Tight if you stay free, as product price, rating, stock and FAQ schema need Premium at $39 a month
- Pricey if you want keyword research or tracking, which need Enterprise at $99 a month
- Watch out: SearchPie's own pricing page lists a $399 Plus plan that the Shopify listing doesn't show
- Watch out: one-off SEO and speed services are sold separately on its site
- Skip it if your store isn't on Shopify, as it runs nowhere else
How we grade them
| 2.2GPAJSON-LD for SEOFair | 2.4GPASearchPieFair | |
|---|---|---|
| Value for money | D$399 a year is about $33.25 a month, exactly where this category's dearest tenth starts, for structured data alone. There's no monthly option. The price does include an audit, monitoring of how products show in Google and a video course. | DPremium is $39 a month, inside this category's dearest tenth (from $33.25), or $374.40 a year, about $31.20 a month. Keyword research and tracking need Enterprise at $99 a month. |
| Free plan and trial | CNo free plan. There's a 7-day trial of the annual plan, and the listing doesn't say it needs a card. After that, $399 is charged for the whole year. | BStarter covers breadcrumb and store schema, a sitemap, image compression, CSS minification, bulk meta and alt templates, llms.txt, IndexNow and 404 detection. A small store could run on it, but product price and rating schema are Premium. |
| Features | CProduct, review, Merchant Center, store, blog, page, FAQ, recipe and video markup, with settings for preorders, used goods and subscriptions, plus an audit and monitoring. It does structured data fully, but that's a smaller job than a full SEO app. | BSchema from breadcrumbs up to products, FAQs and articles, meta and alt tags with AI, IndexNow, broken-link fixes, speed tools, an AI readiness score, keyword tracking and backlink submission. It covers the whole job across three plans. |
| Ease of use | BNo store rating on record, but there's little to set up: it pulls prices, stock, reviews and policies from Shopify into the markup and keeps it current when products or the theme change. | CNo rating on record. It installs from the Shopify App Store, but tag templates, schema types and speed options are yours to set, plan by plan. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Merchant Center, Shopify Markets and more than 20 review apps such as Judge.me, Stamped and Klaviyo Reviews. No phone or desktop app. | BWeb only, inside Shopify. It connects to Search Console, Merchant Center, Google Business Profile and PageSpeed Insights. |
| Best for | Shopify structured data for Google and Merchant Center | schema and indexing for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JSON-LD for SEO and SearchPie. How we grade
Price against what you get
JSON-LD for SEO starts at $33.25 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. SearchPie starts at $39 a month and scores 2.7.
They score the same, and JSON-LD for SEO starts $5.75 a month lower. Of the other SEO plugins and apps on the chart, 1 scores higher than JSON-LD for SEO for less, and 1 scores higher than SearchPie for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- JSON-LD for SEO also covers AI search visibility.
- SearchPie also covers keyword research, site audit and page speed.
At a glance
| JSON-LD for SEO | SearchPie | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $399 per year | $39 per month, billed every 30 days |
| Free plan | None | Starter: SEO health and AI readiness score, breadcrumb and store schema, sitemap, image compression, bulk meta and alt templates, llms.txt, IndexNow. |
| Free trial | 7-day free trial of the annual plan | 7-day free trial on Premium and Enterprise |
| Web | ||
| Made by | Ilana Davis LLC | PieLab |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
JSON-LD for SEO
- Works only on Shopify stores, and the developer says it cannot work with headless stores.
- Sold only as one annual plan at $399, charged once a year; there is no monthly option or free plan.
- The refund policy gives refunds only when the app cannot be installed, not for a change of mind or for rich results that do not appear.
- The developer notes that structured data does not by itself get a store into AI search results; it helps AI tools describe products accurately.
SearchPie
- Works only on Shopify stores; it is installed from the Shopify App Store.
- Product price, rating and FAQ schema and automatic broken-link fixes need Premium; keyword tracking needs Enterprise at $99 a month.
- SearchPie's own pricing page also lists a Plus plan at $399 a month that the Shopify listing does not show.
- One-off SEO and speed services are sold separately on SearchPie's site.
Key features
JSON-LD for SEO
- Product structured data
- Pulls price, availability, delivery rates, return policy, brand and images from Shopify into JSON-LD, and keeps it current when the theme or products change.
- Review stars
- Adds ratings to product markup from more than 20 supported review apps, including Judge.me, Stamped and Klaviyo Reviews.
- Merchant Center fields
- Supplies the unique product identifiers and variant prices Merchant Center checks, with settings for preorders, backorders, used or refurbished goods and minimum quantities.
- Store, blog and page markup
- Covers the homepage, pages, blog posts and breadcrumbs, plus organization details such as location, phone and social profiles for the Knowledge Graph.
- FAQ, recipe and video schema
- Optional markup for FAQs, recipes and videos on the store, and subscription prices from subscription apps that use Shopify Checkout.
- Audit, monitoring and training
- Includes a structured data audit at install, up to 6 months of initial rich result monitoring and then ongoing checks, and a 7-hour Shopify SEO video course.
SearchPie
- JSON-LD schema
- Breadcrumb and store schema for free; product price, rating, stock and FAQ schema on Premium; sitelink, article and loyalty schema on Enterprise.
- Meta tags and alt text
- Bulk meta tag and alt text templates on every plan, AI-written tags, and on Premium automatic tag optimization for all pages and AI product descriptions.
- Indexing and broken links
- Sitemap submission, IndexNow and 404 detection for free; Premium fixes broken links automatically and checks indexing across search engines.
- Speed booster
- Image compression, CSS minification and instant page loading for free; JS minification and lazy loading on Premium; unlimited compression on Enterprise.
- AI search readiness
- Scores a store's SEO health and AI readiness and writes an llms.txt file; Enterprise adds a guided AEO and GEO checklist.
- Keywords and backlinks
- Enterprise adds keyword research, audits and position tracking. Premium submits 10 backlinks with a report and Enterprise submits unlimited ones.
Plans
JSON-LD for SEO
Annual Pro$399
per year
Expanded Schema.org markup, Merchant Center fields, a structured data audit, rich result monitoring, owner support and the SEO Simplified course.
SearchPie
Starter$0
Breadcrumbs, store schema and sitemap, image compression and CSS minification, bulk meta and alt tag templates, AI tags, llms.txt and 404 detection.
Premium$39
per month, billed every 30 days
Price, rating, stock and FAQ schema, lazy loading and JS minification, automatic SEO tags, AI product descriptions and broken-link fixes. $374.40 a year.
Enterprise$99
per month, billed every 30 days
Sitelink, article and loyalty schema, unlimited image compression, 5,000 AI SEO tags, keyword research and tracking, and expert support. $950.40 a year.
Ways to pay less
JSON-LD for SEO
No public discounts listed.
SearchPie
- Annual discount
Save 20% with yearly billing
The listing offers Premium at $374.40 a year and Enterprise at $950.40 a year, which it says saves 20% against monthly billing.
Common questions
Which is cheaper, JSON-LD for SEO or SearchPie?
As of Oct 23, 2026, JSON-LD for SEO is cheaper to start with: $33.25 a month when paid by the year, against $39 a month for SearchPie. JSON-LD for SEO starts at $399 per year, and SearchPie starts at $39 per month, billed every 30 days.
Which has a free plan, JSON-LD for SEO or SearchPie?
As of Oct 23, 2026, only SearchPie has a free plan. JSON-LD for SEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.