JSON-LD for SEO vs Schema Plus for SEO (2026): which should you pick?
As of Oct 23, 2026, JSON-LD for SEO grades higher than Schema Plus for SEO: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
JSON-LD for SEO grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
JSON-LD for SEO
Shopify structured data app for rich results and Merchant Center
Schema Plus for SEO
Shopify JSON-LD app for product, review and merchant listing schema
Which one is for you
Pick JSON-LD for SEO if
- Fits if your Google Merchant Center listings keep failing over product data
- Works for stores selling preorders, refurbished goods or subscriptions that need the markup to say so
Look elsewhere if
- Skip it if your store is headless or not on Shopify, as the developer says it can't work there
- Not for you if you'd rather pay monthly, since it's one $399 yearly plan
- Watch out: refunds are only for an app that can't be installed, not for a change of mind or results that never show in Google
- Too light for getting you into AI answers on its own, which the developer says structured data won't do
Pick Schema Plus for SEO if
- Fits if you use a review app and want those star ratings in your product schema
- Works for stores fixing schema errors flagged in Search Console
Look elsewhere if
- Not for you if you want a free plan, as there's only a 14-day trial
- Tight if you have more than 5 products, as Lite stops there and Essential is $20.99 a month
- Pricey if you want merchant listings, local business or FAQ schema, which need Premium at $34.99 a month
- Watch out: organization, collection, blog and breadcrumb schema aren't on Lite
- Too light for your whole SEO setup, as it adds schema only, and only on Shopify
How we grade them
| 2.2GPAJSON-LD for SEOFair | 2.0GPASchema Plus for SEOFair | |
|---|---|---|
| Value for money | D$399 a year is about $33.25 a month, exactly where this category's dearest tenth starts, for structured data alone. There's no monthly option. The price does include an audit, monitoring of how products show in Google and a video course. | DLite is $10.99 a month but covers only 5 products, so most stores start at Essential, $20.99 for 250, at the top of this category's dearer quarter. Merchant listings and FAQ schema need Premium at $34.99, inside the dearest tenth. |
| Free plan and trial | CNo free plan. There's a 7-day trial of the annual plan, and the listing doesn't say it needs a card. After that, $399 is charged for the whole year. | CNo free plan, but every plan has a 14-day free trial before billing every 30 days begins. |
| Features | CProduct, review, Merchant Center, store, blog, page, FAQ, recipe and video markup, with settings for preorders, used goods and subscriptions, plus an audit and monitoring. It does structured data fully, but that's a smaller job than a full SEO app. | CProduct and review schema, then store, blog and breadcrumb markup, merchant listings, local business, FAQ, video and recipe schema, with fixes for missing or duplicate markup. It does schema fully, but that's a smaller job. |
| Ease of use | BNo store rating on record, but there's little to set up: it pulls prices, stock, reviews and policies from Shopify into the markup and keeps it current when products or the theme change. | CNo rating on record. Every plan comes with a setup call, and the listing mentions an onboarding meeting too, so expect some setting up. |
| Platforms and integrations | BWeb, inside the Shopify admin, with Google Merchant Center, Shopify Markets and more than 20 review apps such as Judge.me, Stamped and Klaviyo Reviews. No phone or desktop app. | BWeb only, inside Shopify. It connects to Search Console and pulls ratings from Judge.me, Yotpo, Okendo, Stamped, Loox, Junip and Growave. |
| Best for | Shopify structured data for Google and Merchant Center | Shopify schema with review stars and setup help |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JSON-LD for SEO and Schema Plus for SEO. How we grade
Price against what you get
JSON-LD for SEO starts at $33.25 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Schema Plus for SEO starts at $10.99 a month and scores 2.3.
JSON-LD for SEO scores higher, and starts $22.26 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 1 scores higher than JSON-LD for SEO for less, and 15 score higher than Schema Plus for SEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| JSON-LD for SEO | Schema Plus for SEO | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $399 per year | $10.99 per month for up to 5 products, billed every 30 days |
| Free plan | None | None |
| Free trial | 7-day free trial of the annual plan | 14-day free trial on every plan |
| Web | ||
| Made by | Ilana Davis LLC | SchemaPlus Inc |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
JSON-LD for SEO
- Works only on Shopify stores, and the developer says it cannot work with headless stores.
- Sold only as one annual plan at $399, charged once a year; there is no monthly option or free plan.
- The refund policy gives refunds only when the app cannot be installed, not for a change of mind or for rich results that do not appear.
- The developer notes that structured data does not by itself get a store into AI search results; it helps AI tools describe products accurately.
Schema Plus for SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan, and Lite covers only 5 products; Essential covers 250 and Premium has no limit.
- Merchant listings, shipping and return policy, local business, FAQ, video and recipe schema need Premium at $34.99 a month.
- Organization, collection, blog and breadcrumb schema are not on Lite; they start at Essential.
Key features
JSON-LD for SEO
- Product structured data
- Pulls price, availability, delivery rates, return policy, brand and images from Shopify into JSON-LD, and keeps it current when the theme or products change.
- Review stars
- Adds ratings to product markup from more than 20 supported review apps, including Judge.me, Stamped and Klaviyo Reviews.
- Merchant Center fields
- Supplies the unique product identifiers and variant prices Merchant Center checks, with settings for preorders, backorders, used or refurbished goods and minimum quantities.
- Store, blog and page markup
- Covers the homepage, pages, blog posts and breadcrumbs, plus organization details such as location, phone and social profiles for the Knowledge Graph.
- FAQ, recipe and video schema
- Optional markup for FAQs, recipes and videos on the store, and subscription prices from subscription apps that use Shopify Checkout.
- Audit, monitoring and training
- Includes a structured data audit at install, up to 6 months of initial rich result monitoring and then ongoing checks, and a 7-hour Shopify SEO video course.
Schema Plus for SEO
- Product and review schema
- JSON-LD for products with ratings pulled from review apps including AliExpress reviews, Judge.me, Junip, Loox, Okendo, Reviews.io, Ryviu, Stamped and Yotpo.
- Store and blog schema
- From Essential, organization, collection, store page, blog, blog post, search box and breadcrumb markup.
- Merchant listings and local business
- Premium adds Google merchant listing markup with shipping and return policies, plus local business schema.
- FAQ, video and recipe schema
- Premium also covers FAQ, video and recipe markup, which the vendor pitches for Google rich results and AI search answers.
- Error and duplicate fixes
- Aims to resolve Search Console errors caused by missing or incorrect schema, and to remove duplicate or conflicting markup.
- Setup help and support
- Every plan includes a free setup call and 24/7 chat and email support; the listing also mentions a face-to-face onboarding meeting.
Plans
JSON-LD for SEO
Annual Pro$399
per year
Expanded Schema.org markup, Merchant Center fields, a structured data audit, rich result monitoring, owner support and the SEO Simplified course.
Schema Plus for SEO
Lite$10.99
per month for up to 5 products, billed every 30 days
Product and review schema for up to 5 products, with review apps such as Judge.me, Loox, Okendo and Yotpo. 24/7 chat and a free setup call.
Essential$20.99
per month for up to 250 products, billed every 30 days
Product and review schema for 250 products, plus organization, blog, post, collection, store page, search box and breadcrumb schema.
Premium$34.99
per month, billed every 30 days
Unlimited products, merchant listings, shipping and return policy, local business, video, recipe and FAQ schema, and a Search Console report.
Ways to pay less
JSON-LD for SEO
No public discounts listed.
Schema Plus for SEO
- Annual discount
Save 20% with yearly billing
The listing offers Lite at $105.50 a year, Essential at $201.50 and Premium at $335.90, which it says saves 20% against paying every 30 days.
Common questions
Which is cheaper, JSON-LD for SEO or Schema Plus for SEO?
As of Oct 23, 2026, Schema Plus for SEO is cheaper to start with: $10.99 a month, against $33.25 a month when paid by the year for JSON-LD for SEO. JSON-LD for SEO starts at $399 per year, and Schema Plus for SEO starts at $10.99 per month for up to 5 products, billed every 30 days.
Which has a free plan, JSON-LD for SEO or Schema Plus for SEO?
As of Oct 23, 2026, neither JSON-LD for SEO nor Schema Plus for SEO has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.