Schema Plus for SEO vs Smart SEO (2026): which should you pick?
As of Oct 23, 2026, Smart SEO grades higher than Schema Plus for SEO: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Smart SEO grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Schema Plus for SEO
Shopify JSON-LD app for product, review and merchant listing schema
Smart SEO
Shopify SEO app for AI meta tags, image optimization and JSON-LD
Which one is for you
Pick Schema Plus for SEO if
- Fits if you use a review app and want those star ratings in your product schema
- Works for stores fixing schema errors flagged in Search Console
Look elsewhere if
- Not for you if you want a free plan, as there's only a 14-day trial
- Tight if you have more than 5 products, as Lite stops there and Essential is $20.99 a month
- Pricey if you want merchant listings, local business or FAQ schema, which need Premium at $34.99 a month
- Watch out: organization, collection, blog and breadcrumb schema aren't on Lite
- Too light for your whole SEO setup, as it adds schema only, and only on Shopify
Pick Smart SEO if
- Fits if you want meta tags and alt text written in bulk across a Shopify store
- Works for small stores wanting JSON-LD and IndexNow from $14.99 a month
Look elsewhere if
- Tight if you stay free, with 20 AI generations, 50 images and 100 pages checked
- Watch out: the 7-day trial keeps the free plan's quotas, and full quotas start only once billing does
- Pricey if you go past your quota, as Pro bills 10¢ per AI generation and 1¢ per image or page
- Watch out: bulk AI tags, file names and other languages need Business; automatic broken-link fixes need Premium
- Skip it if your store isn't on Shopify, as it runs nowhere else
How we grade them
| 2.0GPASchema Plus for SEOFair | 2.4GPASmart SEOFair | |
|---|---|---|
| Value for money | DLite is $10.99 a month but covers only 5 products, so most stores start at Essential, $20.99 for 250, at the top of this category's dearer quarter. Merchant listings and FAQ schema need Premium at $34.99, inside the dearest tenth. | CPro is $14.99 a month, above this category's $10.99 middle, or $149.90 a year. Use beyond the quota is billed on top: on Pro, 10¢ an AI generation and 1¢ an image or page. |
| Free plan and trial | CNo free plan, but every plan has a 14-day free trial before billing every 30 days begins. | CMeta and alt tags and sitemap and noindex controls, with 20 AI generations, 50 images, 100 link-checked pages and a 20-page audit. Caps you'll reach quickly. |
| Features | CProduct and review schema, then store, blog and breadcrumb markup, merchant listings, local business, FAQ, video and recipe schema, with fixes for missing or duplicate markup. It does schema fully, but that's a smaller job. | BAI meta, alt text and descriptions, image compression, JSON-LD, speed options, sitemap and noindex controls, IndexNow, broken-link checks with 404 logs, backlinks, llms.txt and MCP. It covers the whole job across four plans. |
| Ease of use | CNo rating on record. Every plan comes with a setup call, and the listing mentions an onboarding meeting too, so expect some setting up. | CNo rating on record. It installs from the Shopify App Store, but every plan is a set of quotas to keep an eye on, and bulk AI writing waits on Business. |
| Platforms and integrations | BWeb only, inside Shopify. It connects to Search Console and pulls ratings from Judge.me, Yotpo, Okendo, Stamped, Loox, Junip and Growave. | BWeb only, inside Shopify. It connects to Search Console, Shopify Sidekick, ChatGPT, Claude and IndexNow, and works with Judge.me and Loox. |
| Best for | Shopify schema with review stars and setup help | AI meta tags and alt text for Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema Plus for SEO and Smart SEO. How we grade
Price against what you get
Schema Plus for SEO starts at $10.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Smart SEO starts at $14.99 a month and scores 2.7.
Smart SEO scores higher, and starts $4 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 15 score higher than Schema Plus for SEO for less, and 1 scores higher than Smart SEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Smart SEO also covers site audit, backlink analysis and page speed.
At a glance
| Schema Plus for SEO | Smart SEO | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $10.99 per month for up to 5 products, billed every 30 days | $14.99 per month, billed every 30 days |
| Free plan | None | Meta and alt tag optimization, sitemap and noindex controls, 20 AI generations, 50 images optimized, 100 pages link-checked and a 20-page SEO audit. |
| Free trial | 14-day free trial on every plan | 7-day free trial of paid plans, limited to the free plan's quotas until billing starts |
| Web | ||
| Made by | SchemaPlus Inc | Sherpas Design |
| Price read from | apps.shopify.com | apps.shopify.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Schema Plus for SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- There is no free plan, and Lite covers only 5 products; Essential covers 250 and Premium has no limit.
- Merchant listings, shipping and return policy, local business, FAQ, video and recipe schema need Premium at $34.99 a month.
- Organization, collection, blog and breadcrumb schema are not on Lite; they start at Essential.
Smart SEO
- Works only on Shopify stores; it is installed from the Shopify App Store.
- The 7-day trial keeps the free plan's quotas (20 AI generations, 50 images, 100 pages); full quotas start once billing begins.
- Use beyond a plan's quota is billed: on Pro, 10¢ per AI generation, 1¢ per page checked and 1¢ per image, with lower rates on higher plans.
- Bulk AI tags, image file names, backlinks and multi-language need Business; automatic broken-link fixes and your own AI key need Premium.
Key features
Schema Plus for SEO
- Product and review schema
- JSON-LD for products with ratings pulled from review apps including AliExpress reviews, Judge.me, Junip, Loox, Okendo, Reviews.io, Ryviu, Stamped and Yotpo.
- Store and blog schema
- From Essential, organization, collection, store page, blog, blog post, search box and breadcrumb markup.
- Merchant listings and local business
- Premium adds Google merchant listing markup with shipping and return policies, plus local business schema.
- FAQ, video and recipe schema
- Premium also covers FAQ, video and recipe markup, which the vendor pitches for Google rich results and AI search answers.
- Error and duplicate fixes
- Aims to resolve Search Console errors caused by missing or incorrect schema, and to remove duplicate or conflicting markup.
- Setup help and support
- Every plan includes a free setup call and 24/7 chat and email support; the listing also mentions a face-to-face onboarding meeting.
Smart SEO
- AI meta tags, alt text and descriptions
- Writes titles, meta descriptions, alt text and product descriptions with AI: 20 generations free, then 200, 500 or 1,200 by plan. Bulk AI writing starts at Business.
- Image optimization
- Compresses images, 50 on the free plan and 1,000 to 5,000 on paid plans, with bulk optimization from Pro and SEO-friendly file names from Business.
- JSON-LD and page speed
- From Pro, adds JSON-LD structured data for Google and AI tools and page speed options; it can also strip a theme's old microdata.
- Indexing controls
- Sitemap and noindex tag controls on every plan, with IndexNow submissions from Pro to tell search engines about new and changed pages.
- Broken links and backlinks
- Checks pages for broken links, logs 404 hits from Pro, adds a backlinks report from Business and fixes broken links automatically on Premium.
- LLM catalog and MCP
- Pro publishes llms.txt and Agents.md catalogs of a store's products, and connects Google Search Console data to AI agents over MCP and Shopify Sidekick.
Plans
Schema Plus for SEO
Lite$10.99
per month for up to 5 products, billed every 30 days
Product and review schema for up to 5 products, with review apps such as Judge.me, Loox, Okendo and Yotpo. 24/7 chat and a free setup call.
Essential$20.99
per month for up to 250 products, billed every 30 days
Product and review schema for 250 products, plus organization, blog, post, collection, store page, search box and breadcrumb schema.
Premium$34.99
per month, billed every 30 days
Unlimited products, merchant listings, shipping and return policy, local business, video, recipe and FAQ schema, and a Search Console report.
Smart SEO
Free$0
Meta and alt tags, sitemap, noindex tags, 20 AI generations, 50 images, 100 pages link-checked and a 20-page automatic audit.
Pro$14.99
per month, billed every 30 days
200 AI generations, 1,000 images and 1,000 link-check pages, JSON-LD, IndexNow, page speed, llms.txt, bulk editing and Search Console with MCP.
Business$24.99
per month, billed every 30 days
500 AI generations, 3,000 images, 2,500 pages, AI bulk meta and alt tags, image file names, backlinks, multiple languages and 500-page audits.
Premium$49.99
per month, billed every 30 days
1,200 AI generations, 5,000 images, 6,000 pages, unlimited audits, automatic broken-link fixes, a choice of AI model or your own key, premium support.
Ways to pay less
Schema Plus for SEO
- Annual discount
Save 20% with yearly billing
The listing offers Lite at $105.50 a year, Essential at $201.50 and Premium at $335.90, which it says saves 20% against paying every 30 days.
Smart SEO
- Annual discount
Save 17% with yearly billing
The listing offers Pro at $149.90 a year, Business at $249.90 and Premium at $499.90, which it says saves 17% against monthly billing.
Common questions
Which is cheaper, Schema Plus for SEO or Smart SEO?
As of Oct 23, 2026, Schema Plus for SEO is cheaper to start with: $10.99 a month, against $14.99 a month for Smart SEO. Schema Plus for SEO starts at $10.99 per month for up to 5 products, billed every 30 days, and Smart SEO starts at $14.99 per month, billed every 30 days.
Which has a free plan, Schema Plus for SEO or Smart SEO?
As of Oct 23, 2026, only Smart SEO has a free plan. Schema Plus for SEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.