Schema & Structured Data for WP & AMP vs Yoast SEO (2026): which should you pick?

As of Oct 23, 2026, Schema & Structured Data for WP & AMP and Yoast SEO share a 2.6 GPA, both have a free plan, and Schema & Structured Data for WP & AMP starts cheaper, at $8.25 a month when paid by the year against $9.90 a month when paid by the year.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Schema & Structured Data for WP & AMP grades higher on value for money and the free plan. Yoast SEO grades higher on features and platforms. They get the same grade on ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Schema & Structured Data for WP & AMP

WordPress schema plugin with 35+ types and AMP support

Free plan · from $99/yr

Full details structured-data-for-wp.com

Yoast SEO

WordPress SEO plugin with content analysis, schema and sitemaps

Free plan · from $118.80/yr

Full details yoast.com

Which one is for you

Pick Schema & Structured Data for WP & AMP if

Fits if you publish AMP pages and need schema on them too
Works for sites needing less common schema types, from real estate to recipes

Look elsewhere if

Too light for your whole SEO setup, as titles, sitemaps and redirects need another plugin
Tight if you stay free, as reviews from 75+ platforms, WooCommerce, paywall and email schema need a licence
Watch out: yearly licences renew automatically, and the $999 LifeTime licence stops updates after 10 years
Skip it if your site isn't on WordPress, as there's no standalone app

Pick Yoast SEO if

Fits if your site runs on WordPress and you want SEO checks shown while you write
Works for writers who want readability notes next to the SEO ones

Look elsewhere if

Skip it if your site isn't on WordPress, as Yoast for Shopify and the Google Docs add-on are separate products
Tight if you stay free, since redirects, link suggestions and AI drafts all need Premium
Pricey if you run several sites, as each needs its own $118.80 a year and bulk discounts start at 5
Watch out: AI Brand Insights on AI+ checks 5 questions once a week, and another brand means another $358.80

How we grade them

	2.6GPASchema & Structured Data for WP & AMPGood	2.6GPAYoast SEOGood
Value for money	BPersonal is $99 a year for one site, $8.25 a month, right on this category's cheaper quarter. Ten sites are $149 a year, and the $999 LifeTime licence covers unlimited sites for 10 years.	CPremium is $118.80 a year for one site before VAT, about $9.90 a month, a bit above this category's cheaper quarter ($8.25). WooCommerce SEO is $178.80 and AI+ is $358.80, each for one site or brand.
Free plan and trial	AThe free plugin has no caps: 35+ schema types, templates, display rules, AMP support, breadcrumbs, a review box and Google reviews. Reviews from 75+ other platforms and WooCommerce support need a licence.	BThe free plugin writes meta tags, canonicals, sitemaps, schema, breadcrumbs and llms.txt, and checks one keyphrase per post. One site could run on it, but redirects, link suggestions and AI drafts aren't in it at all.
Features	C35+ schema types by rule, AMP output, a review box, imports from other schema plugins and output settings. It does schema fully, but that's a smaller job: titles, sitemaps and redirects need another plugin.	BContent and readability checks, meta tags, schema, sitemaps, redirects, internal link suggestions, Local, Video and News SEO, and an AI crawler blocker. It covers the whole job, with redirects and links on Premium only.
Ease of use	CNo rating on record. You build schema templates and set which posts, types and taxonomies each one applies to before it's working.	CNo rating on record. It sits in the WordPress admin, but each post needs a keyphrase set before the checks tell you much, and there are site-wide settings to go through first.
Platforms and integrations	CWeb only, inside WordPress, and what it connects to is other plugins: Yoast SEO, WooCommerce, WPML, Polylang, AMP for WP, The Events Calendar and bbPress. No API on record.	BWeb only, inside WordPress, with no app of its own. It works with Semrush, Wincher, Elementor, Site Kit, WooCommerce, Advanced Custom Fields, Algolia and Jetpack. The Shopify version is a separate product.
Best for	schema markup in WordPress, AMP pages included	SEO checks inside the WordPress editor

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema & Structured Data for WP & AMP and Yoast SEO. How we grade

Price against what you get

Schema & Structured Data for WP & AMP starts at $8.25 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Yoast SEO starts at $9.90 a month when paid by the year and scores 2.7.

Yoast SEO scores higher, and starts $1.65 a month higher: the question is whether the extra is worth that to you. Of the other SEO plugins and apps on the chart, 17 score higher than Schema & Structured Data for WP & AMP for less, and 1 scores higher than Yoast SEO for less.

Features, ease of use and platforms, averaged

What paid plans start at, a month (each step along is roughly double) →

The best score at each price
Has a free plan
No free plan

The full chart of SEO plugins and apps, and the best at every price

Where they differ

Schema & Structured Data for WP & AMP is open source, according to its own site.
Schema & Structured Data for WP & AMP can be bought with a one-time purchase.
Yoast SEO also covers AI search visibility, content optimization and internal linking.

In commonFree planWebSchema markup

At a glance

	Schema & Structured Data for WP & AMP	Yoast SEO
Pricing	Free plan	Free plan
Starts at	$99 per year for 1 site	$118.80 per year for 1 site, ex VAT
Free plan	Free plugin on WordPress.org: 35+ schema types, schema templates, conditional display rules, AMP support, breadcrumbs, a review box, Google reviews and imports from other schema plugins.	Free plugin from WordPress.org: SEO and readability analysis for one keyphrase, meta tags, canonicals, XML sitemaps, schema, breadcrumbs, llms.txt and a bulk metadata editor.
Free trial	None listed	None listed
Web
Made by	Magazine3	Yoast BV
Price read from	structured-data-for-wp.com	yoast.com
Checked	Oct 23, 2026	Oct 23, 2026

Worth knowing

Schema & Structured Data for WP & AMP

It runs only inside WordPress and handles schema only; titles, sitemaps and redirects need a separate SEO plugin.
Review fetching from 75+ platforms needs a paid licence, which also lists WooCommerce compatibility, paywall and email schema.
Yearly licences renew automatically and must be renewed for updates and support; refunds are offered within 30 days of purchase.
The LifeTime licence is limited to 10 years of updates and support.

Yoast SEO

It runs only inside WordPress; Yoast SEO for Shopify and the Google Docs add-on are separate products.
Each paid subscription covers one site, billed yearly before VAT; bulk discounts start at 5 subscriptions bought together.
Redirects, internal linking suggestions and AI drafting need Premium; the free plugin has none of them.
AI Brand Insights runs one weekly analysis of 5 questions per brand, with no extra runs; another brand needs another subscription.

Key features

Schema & Structured Data for WP & AMP

35+ schema types: Covers articles, blog posts, news, products, recipes, events, job postings, courses, local businesses with their subtypes, videos, FAQs, how-tos, reviews and more.
Conditional display: Include or exclude schema by post, page, post type, taxonomy and other conditions, with reusable schema templates and support for unlimited custom post types.
AMP support: Outputs the same markup on AMP pages made with the AMP for WP and AMP by Automattic plugins.
Reviews and ratings: The free plugin has a review box with pros and cons and shows Google reviews with their schema; paid licences fetch reviews from 75+ platforms.
Plugin compatibility: Generates schema for plugins such as kk Star Ratings, bbPress, wpForo and The Events Calendar; extensions add WooCommerce, WPML and Polylang support.
Migration and output settings: Imports data from other schema plugins and offers output options such as footer placement, pretty print and microdata clean-up.

Yoast SEO

Content and readability analysis: Red, orange and green ratings in the editor for SEO and readability. The free plugin checks one keyphrase; Premium checks up to five, with word forms in 20+ languages.
Technical SEO and schema: Writes meta tags, canonical URLs, XML sitemaps, breadcrumbs and Schema.org data automatically. Premium outputs more schema types and joins them into one graph.
AI metadata drafts: Premium drafts SEO titles and meta descriptions page by page or in bulk, and nothing saves until it is approved. There is no separate AI subscription or credit pack.
Redirects and internal links: Premium prompts for a redirect when a page is moved or deleted, imports redirects by CSV, suggests internal links while writing and finds orphaned posts.
AI crawler controls: Manages an llms.txt file on every plan; Premium adds a bot blocker for AI training crawlers such as GPTBot, CCBot and Google-Extended.
AI Brand Insights: On the AI+ plan, a weekly report on whether 5 set questions in ChatGPT, Gemini, Claude and Perplexity mention the brand, with sentiment, citations and competitor ranking.

Plans

Schema & Structured Data for WP & AMP

Free$0
The WordPress.org plugin with 35+ schema types, display rules, AMP support and Gutenberg schema blocks.
Personal$99
per year for 1 site
Pro features on 1 site, with dedicated support and a listed allowance of 50 reviews.
Webmaster$149
per year for 10 sites
Pro features on 10 sites, with 150 reviews listed.
Freelancer$299
per year for 25 sites
Pro features on 25 sites, with 250 reviews listed.
Agency$499
per year for unlimited sites
Pro features on unlimited sites, with 500 reviews listed.
LifeTime$999
one-time, for unlimited sites, valid for 10 years
Pro features on unlimited sites with updates and support for 10 years, which the vendor counts as its lifetime limit.

Yoast SEO

Yoast SEO$0
The free WordPress.org plugin: content and readability analysis, meta tags, sitemaps, schema, breadcrumbs and llms.txt.
Yoast SEO Premium$118.80
per year for 1 site, ex VAT
AI titles and descriptions, 5 keyphrases per page, redirect manager, internal linking, Local, Video and News SEO plugins and 24/7 support.
Yoast WooCommerce SEO$178.80
per year for 1 site, ex VAT
Everything in Premium plus product schema, product content checks, store sitemaps, canonicals and AI metadata for products.
Yoast SEO AI+$358.80
per year for 1 brand, ex VAT
WooCommerce SEO plus AI Brand Insights: a weekly check of 5 brand questions in ChatGPT, Gemini, Claude and Perplexity, with sentiment and citations.

Ways to pay less

Schema & Structured Data for WP & AMP

Lifetime license
LifeTime licence for $999
A single payment of $999 covers unlimited sites with updates and support for 10 years, instead of renewing yearly.

Yoast SEO

Other savings
Bulk discount from 5 subscriptions
Yoast takes 5% off 5 or more subscriptions of the same product bought in one order, rising to 40% off 75 or more; 100 or more is quoted.

Common questions

Which is cheaper, Schema & Structured Data for WP & AMP or Yoast SEO?

As of Oct 23, 2026, Schema & Structured Data for WP & AMP is cheaper to start with: $8.25 a month when paid by the year, against $9.90 a month when paid by the year for Yoast SEO. Schema & Structured Data for WP & AMP starts at $99 per year for 1 site, and Yoast SEO starts at $118.80 per year for 1 site, ex VAT.

Which has a free plan, Schema & Structured Data for WP & AMP or Yoast SEO?

As of Oct 23, 2026, both Schema & Structured Data for WP & AMP and Yoast SEO have a free plan.

More comparisons

How this page was made

The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
The grades are our own, from each tool’s review or report card. The GPA is their average.
Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
The differences and the answers to the questions are worked out from those listings.

How we review and grade