Search Rank Tracker vs SerpWatch (2026): which should you pick?
As of Oct 23, 2026, Search Rank Tracker grades higher than SerpWatch: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Search Rank Tracker grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Search Rank Tracker
Pay-as-you-go rank tracker for Google, Bing, YouTube, Amazon and apps
SerpWatch
Rank tracker with hourly checks, client portals and Zapier alerts
Which one is for you
Pick Search Rank Tracker if
- Fits if you check rankings now and then and don't want a monthly bill
- Works for tracking YouTube, Amazon or app store rankings as well as Google
Look elsewhere if
- Pricey if you check thousands of keywords every day, as its own pricing page says a subscription can work out cheaper
- Skip it if you're on Android, as there's only an iPhone app, listed on the Australian App Store
- Tight if you run big map grids, since every pin on every run costs a credit
- Watch out: the 100 free credits are a one-time grant, so after that every check comes from a paid pack
- Watch out: audits cost 1 credit per page, and AI click-through ideas 1 credit each
Pick SerpWatch if
- Fits if a few terms need checking every hour, not once a day
- Works for small agencies that want white-label client portals, which start at Growth for $59 a month
Look elsewhere if
- Skip it if AI Overviews or chatbot answers matter, as its pages don't mention them
- Tight if you're on Starter, which allows one member, daily checks only and no client portals
- Watch out: plans count checks, so a keyword checked hourly uses 24 of them a day
- Pricey if you pay monthly, at $49 for Starter against $29 on a yearly plan
- Watch out: a white-label domain set up through cPanel costs $50 once, and there's no desktop or phone app
How we grade them
| 2.6GPASearch Rank TrackerGood | 2.2GPASerpWatchFair | |
|---|---|---|
| Value for money | BFrom $5 for 500 credits to $25 for 5,000, paid once and never expiring. Daily tracking spends a credit per keyword per day, so 100 keywords is about 3,000 credits a month, or $15 at the lowest rate: middle of the pack. | CStarter is $29 a month for 250 daily keywords on yearly billing, which gives five months free; it's $49 paid monthly. That's in the middle of what rank trackers charge, and Starter is daily checks only for one person. |
| Free plan and trial | CNo free plan, but 100 free credits when you sign up, with no card. It's a one-off grant, enough to check 100 keywords once and see how it looks. | CNo free plan, but a free trial with no card needed, which the help center puts at 15 days. |
| Features | BTracking on Google, Bing, Yahoo, YouTube, Amazon, both app stores and Google Shopping, local map grids, AI Overview citations, site audits and white-label reports, all on every account. It covers the whole job. | CGoogle, Bing, Yahoo, YouTube and Google My Business on mobile and desktop, hourly checks from Growth, rule-based alerts, client portals, keyword research and a backlink checker. The gap its own pages leave: nothing on AI Overviews or AI chat answers. |
| Ease of use | CNo rating on record. Every run spends credits, one per keyword per engine, per map pin and per audited page, so you'll want to keep an eye on the balance. | CNo rating on record. Plans count checks rather than keywords, so a keyword checked hourly eats 24 a day, and you'll want to plan schedules and alert rules before it's useful. |
| Platforms and integrations | BWeb plus an iPhone app with push alerts and a morning digest, linked to Search Console and Google My Business. There's no Android or desktop app. | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Slack and Zapier, and has an API. |
| Best for | occasional checks without a monthly bill | hourly rank checks and alerts into Slack or Zapier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Search Rank Tracker and SerpWatch. How we grade
Where they differ
- Search Rank Tracker also covers site audit and AI search visibility.
- SerpWatch also covers keyword research and backlink analysis.
At a glance
| Search Rank Tracker | SerpWatch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $5 one-time for 500 credits that never expire | $29 per month for 250 daily keywords, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 100 free credits when you sign up, a one-time grant, no credit card required | Free trial with no credit card needed; the help center gives it as 15 days |
| Web | ||
| iOS | ||
| Made by | Search Rank Tracker | SerpWatch |
| Price read from | searchranktracker.com | serpwatch.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Search Rank Tracker
- Every run spends credits: one per keyword per engine, one per map pin and one per audited page, so daily schedules use credits 30 times a month.
- The 100 free credits are a one-time grant; after that every check is paid for from a credit pack.
- There is no Android app; the site links its iPhone app to the Australian App Store.
- The pricing page itself says a flat subscription can work out cheaper for thousands of keywords checked every day.
SerpWatch
- Plans count keyword checks, not keywords: checking a keyword hourly uses 24 checks a day from the monthly allowance.
- Starter is limited to daily checks, one member and no client portals; white-label portals start at Growth.
- Setting up a white-label domain through cPanel costs $50 once; Cloudflare setup is free.
- Its pages do not mention tracking AI Overviews or AI chat answers.
Key features
Search Rank Tracker
- Tracking across engines
- Unlimited trackers on Google, Bing, Yahoo, YouTube, Amazon, the Apple App Store and Google Play, and Google Shopping, on desktop or mobile.
- Local map grids
- Track local rankings from GPS points on a map; each pin uses one credit per run, so a 9-pin map costs 9 credits.
- AI Overview tracker
- Shows which tracked keywords trigger a Google AI Overview, whether your domain is cited in it, and which brands are named.
- SEO audits and CTR ideas
- Audit a site at 1 credit per page, and connect Google Search Console for AI-written keyword and click-through suggestions at 1 credit each.
- White-label reports and schedules
- Branded client reports at no extra charge, with scans run on a schedule you set.
- iPhone app
- Follow the same rankings on an iPhone, with a morning digest, push alerts when a keyword moves, and in-app credit top-ups.
SerpWatch
- Multi-engine rank tracking
- Tracks Google, Bing, Yahoo and YouTube on mobile and desktop indexes, with local and Google My Business rankings and SERP features.
- Hourly checks
- Rankings refresh daily by default; Growth and Premium can check every 12, 6, 4, 2 or 1 hours, each check using the monthly allowance.
- Rule-based alerts
- Notifications by email, Slack or push for set changes, such as new all-time highs or featured snippets, and Zapier actions on ranking moves.
- Client portals and reports
- White-label client portals on your own domain, scheduled reports and moderated client access from the Growth plan.
- Research tools
- Keyword research, a backlink checker with referring-domain history, a website checker and an AI content tool, each with monthly limits.
- Charts and screenshots
- Ranking history, weighted ranking, revenue and SERP feature charts with Google updates marked, and SERP screenshots for the last 10 days.
Plans
Search Rank Tracker
500 Credits$5
one-time, credits never expire
$0.01 a credit. 1 credit = 1 keyword checked once on one search engine. Every feature is included.
2000 Credits$15
one-time, credits never expire
$0.0075 a credit, which the vendor puts at 25% off the smallest pack.
5000 Credits$25
one-time, credits never expire
$0.005 a credit, which the vendor puts at 50% off the smallest pack.
SerpWatch
Starter$29
per month for 250 daily keywords, billed annually ($49 monthly)
7,500 keyword checks a month, daily checks only, 1 member and no client portals, plus keyword research, backlink, content and site checks.
Growth$59
per month for 750 daily keywords, billed annually ($99 monthly)
22,500 checks a month, schedules from hourly to weekly, 3 members and 3 white-label client portals.
Premium$199
per month for 2,500 daily keywords, billed annually ($349 monthly)
75,000 checks a month, hourly to monthly schedules, 10 members and 10 client portals, top 10 competitors, a global map view and data migration.
Ways to pay less
Search Rank Tracker
No public discounts listed.
SerpWatch
- Annual discount
Five months free with annual billing
SerpWatch's pricing page gives five months free on an annual plan: Starter is $29 a month billed annually instead of $49 monthly.
Common questions
Which is cheaper, Search Rank Tracker or SerpWatch?
As of Oct 23, 2026, Search Rank Tracker starts at $5 one-time for 500 credits that never expire, and SerpWatch starts at $29 per month for 250 daily keywords, billed annually ($49 billed monthly).
Which has a free plan, Search Rank Tracker or SerpWatch?
As of Oct 23, 2026, neither Search Rank Tracker nor SerpWatch has a free plan. Both have a free trial.
Which platforms do Search Rank Tracker and SerpWatch run on?
As of Oct 23, 2026, only Search Rank Tracker lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.