Pro Rank Tracker vs SerpWatch (2026): which should you pick?
As of Oct 24, 2026, we pick Pro Rank Tracker: it is third in our ranking of rank trackers, and it grades higher too, 2.4 against 2.2.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Pro Rank Tracker grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Pro Rank Tracker
Daily top-100 rank tracker for Google, Maps, YouTube and AI answers
SerpWatch
Rank tracker with hourly checks, client portals and Zapier alerts
Which one is for you
Pick Pro Rank Tracker if
- Fits if you send clients ranking reports under your own brand
- Works for local work that means checking Google Maps and the 3-pack every day
Look elsewhere if
- Tight if you track many places and devices, since each combination is another term, and AI prompts count twice
- Pricey if you need the API, on-demand updates or unlimited users, as they start at $179 a month
- Skip it if you might cancel early, as payment is upfront with no prorated refunds
- Watch out: Looker Studio and the branded MyRanks client app start at Pro, $134 a month yearly
- Watch out: you can only sign up on the website, as the mobile apps don't allow it
Pick SerpWatch if
- Fits if a few terms need checking every hour, not once a day
- Works for small agencies that want white-label client portals, which start at Growth for $59 a month
Look elsewhere if
- Skip it if AI Overviews or chatbot answers matter, as its pages don't mention them
- Tight if you're on Starter, which allows one member, daily checks only and no client portals
- Watch out: plans count checks, so a keyword checked hourly uses 24 of them a day
- Pricey if you pay monthly, at $49 for Starter against $29 on a yearly plan
- Watch out: a white-label domain set up through cPanel costs $50 once, and there's no desktop or phone app
How we grade them
| 2.4GPAPro Rank TrackerFair | 2.2GPASerpWatchFair | |
|---|---|---|
| Value for money | CStarter is $89 a month for 1,000 terms on yearly billing, $99 monthly. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it covers Maps and AI tracking too. The API waits on Agency at $179. | CStarter is $29 a month for 250 daily keywords on yearly billing, which gives five months free; it's $49 paid monthly. That's in the middle of what rank trackers charge, and Starter is daily checks only for one person. |
| Free plan and trial | CNo free plan, but a 7-day trial tracking 100 terms with every premium feature on, and no card needed. | CNo free plan, but a free trial with no card needed, which the help center puts at 15 days. |
| Features | BDaily top-100 Google tracking anywhere, local 3-pack and Maps positions, YouTube, AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok, plus scheduled and white-label reports. It covers the whole job. | CGoogle, Bing, Yahoo, YouTube and Google My Business on mobile and desktop, hourly checks from Growth, rule-based alerts, client portals, keyword research and a backlink checker. The gap its own pages leave: nothing on AI Overviews or AI chat answers. |
| Ease of use | CNo rating on record. You set up projects, places and devices, and you need to get your head round terms before you know what a plan holds. | CNo rating on record. Plans count checks rather than keywords, so a keyword checked hourly eats 24 a day, and you'll want to plan schedules and alert rules before it's useful. |
| Platforms and integrations | BWeb, plus iPhone and Android apps on every plan, though you can only sign up on the website. Reports go to Looker Studio, Google Sheets, Google Drive and Dropbox, and the API starts at Agency. No desktop app. | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Slack and Zapier, and has an API. |
| Best for | agencies tracking Google, Maps and AI answers daily | hourly rank checks and alerts into Slack or Zapier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pro Rank Tracker and SerpWatch. How we grade
Price against what you get
Pro Rank Tracker starts at $89 a month and scores 2.7 out of 4 on features, ease of use and platforms. SerpWatch starts at $29 a month and scores 2.3.
Pro Rank Tracker scores higher, and starts $60 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Pro Rank Tracker for less, and 4 score higher than SerpWatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pro Rank Tracker also covers AI search visibility.
- SerpWatch also covers backlink analysis.
At a glance
| Pro Rank Tracker | SerpWatch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $89 per month for 1,000 terms, billed annually ($99 billed monthly) | $29 per month for 250 daily keywords, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial tracking 100 terms with all premium features, no credit card required | Free trial with no credit card needed; the help center gives it as 15 days |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Pro Rank Tracker | SerpWatch |
| Price read from | proranktracker.com | serpwatch.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Pro Rank Tracker
- Plans count terms: each keyword, URL, engine, location and device combination is one term, and each AI prompt uses two.
- API access, on-demand updates and unlimited users start at Agency; Pro allows 10 users.
- Payment is upfront for a month or a year, with no prorated refunds on cancelling or downgrading.
- Accounts can only be created on the website; the mobile apps do not allow sign-up.
SerpWatch
- Plans count keyword checks, not keywords: checking a keyword hourly uses 24 checks a day from the monthly allowance.
- Starter is limited to daily checks, one member and no client portals; white-label portals start at Growth.
- Setting up a white-label domain through cPanel costs $50 once; Cloudflare setup is free.
- Its pages do not mention tracking AI Overviews or AI chat answers.
Key features
Pro Rank Tracker
- Daily top-100 tracking
- Google rankings to the top 100 every day on desktop and mobile, in any location and language, plus YouTube and Google video results.
- Local and Maps tracking
- Tracks Google Business Profile listings in the local 3-pack and in the top 100 Maps results.
- AI platform tracking
- Tracks prompts in Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok; each prompt uses two terms.
- Reports and alerts
- Unlimited, scheduled and white-label reports, shared live reports and alerts, saved to Dropbox, Google Drive or Google Sheets.
- Mobile apps
- The PRT app for iOS and Android comes with every plan; MyRanks, a branded rankings app for clients, starts at Pro.
- Research tools
- Full top-100 SERPs for competitor analysis, ranking discovery, keyword suggestions, Google search volume and estimated YouTube volume.
SerpWatch
- Multi-engine rank tracking
- Tracks Google, Bing, Yahoo and YouTube on mobile and desktop indexes, with local and Google My Business rankings and SERP features.
- Hourly checks
- Rankings refresh daily by default; Growth and Premium can check every 12, 6, 4, 2 or 1 hours, each check using the monthly allowance.
- Rule-based alerts
- Notifications by email, Slack or push for set changes, such as new all-time highs or featured snippets, and Zapier actions on ranking moves.
- Client portals and reports
- White-label client portals on your own domain, scheduled reports and moderated client access from the Growth plan.
- Research tools
- Keyword research, a backlink checker with referring-domain history, a website checker and an AI content tool, each with monthly limits.
- Charts and screenshots
- Ranking history, weighted ranking, revenue and SERP feature charts with Google updates marked, and SERP screenshots for the last 10 days.
Plans
Pro Rank Tracker
Starter$89
per month for 1,000 terms, billed annually ($99 monthly)
Daily top-100 updates, local, mobile and Maps tracking, AI Overviews, AI Mode and other AI platforms, unlimited URLs and projects.
Pro$134
per month for 2,000 terms, billed annually ($149 monthly)
Adds Looker Studio, the MyRanks branded client app, 10 users, 10,000 instant checks and unlimited reports.
Agency$179
per month for 3,000 terms, billed annually ($199 monthly)
Adds API access, on-demand updates, unlimited users and a dedicated CSM. The price rises with terms: $494 a month at 10,000, billed annually.
CustomCustom
Above 20,000 terms, quoted on request.
SerpWatch
Starter$29
per month for 250 daily keywords, billed annually ($49 monthly)
7,500 keyword checks a month, daily checks only, 1 member and no client portals, plus keyword research, backlink, content and site checks.
Growth$59
per month for 750 daily keywords, billed annually ($99 monthly)
22,500 checks a month, schedules from hourly to weekly, 3 members and 3 white-label client portals.
Premium$199
per month for 2,500 daily keywords, billed annually ($349 monthly)
75,000 checks a month, hourly to monthly schedules, 10 members and 10 client portals, top 10 competitors, a global map view and data migration.
Ways to pay less
Pro Rank Tracker
- Annual discount
10% off with annual billing
PRT's pricing page takes 10% off for annual billing: Starter is $89 a month instead of $99, and Agency at 3,000 terms is $179 instead of $199.
SerpWatch
- Annual discount
Five months free with annual billing
SerpWatch's pricing page gives five months free on an annual plan: Starter is $29 a month billed annually instead of $49 monthly.
Common questions
Which is cheaper, Pro Rank Tracker or SerpWatch?
As of Oct 23, 2026, SerpWatch is cheaper to start with: $29 a month, against $89 a month for Pro Rank Tracker. Pro Rank Tracker starts at $89 per month for 1,000 terms, billed annually ($99 billed monthly), and SerpWatch starts at $29 per month for 250 daily keywords, billed annually ($49 billed monthly).
Which has a free plan, Pro Rank Tracker or SerpWatch?
As of Oct 23, 2026, neither Pro Rank Tracker nor SerpWatch has a free plan. Both have a free trial.
Which platforms do Pro Rank Tracker and SerpWatch run on?
As of Oct 23, 2026, only Pro Rank Tracker lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.