Keyword.com vs SerpWatch (2026): which should you pick?
As of Oct 23, 2026, Keyword.com grades higher than SerpWatch: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword.com grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword.com
Google rank tracker and AI visibility tracker, priced by keywords
SerpWatch
Rank tracker with hourly checks, client portals and Zapier alerts
Which one is for you
Pick Keyword.com if
- Fits if you run a small site and want weekly Google rankings for a few dollars a month
- Works for clients who want a live ranking report they can open any time
Look elsewhere if
- Skip it if you need Bing, YouTube or other engines, as it tracks Google only
- Pricey if you want daily checks on a long list, at $70 a month for 500 keywords
- Tight if you want reports on your own domain, which is an extra $29 a month
- Watch out: desktop plus mobile for one phrase counts as two keywords
- Watch out: AI checks in API models like Claude or Grok cost four times the credits of ChatGPT checks
Pick SerpWatch if
- Fits if a few terms need checking every hour, not once a day
- Works for small agencies that want white-label client portals, which start at Growth for $59 a month
Look elsewhere if
- Skip it if AI Overviews or chatbot answers matter, as its pages don't mention them
- Tight if you're on Starter, which allows one member, daily checks only and no client portals
- Watch out: plans count checks, so a keyword checked hourly uses 24 of them a day
- Pricey if you pay monthly, at $49 for Starter against $29 on a yearly plan
- Watch out: a white-label domain set up through cPanel costs $50 once, and there's no desktop or phone app
How we grade them
| 2.6GPAKeyword.comGood | 2.2GPASerpWatchFair | |
|---|---|---|
| Value for money | A$3 a month for 50 weekly keywords on yearly billing ($4 monthly), with the API, MCP, Looker Studio and unlimited sites. That's under 60% of this category's cheaper quarter ($10). Daily checks cost more: 50 keywords are $13 a month, and 500 are $70. | CStarter is $29 a month for 250 daily keywords on yearly billing, which gives five months free; it's $49 paid monthly. That's in the middle of what rank trackers charge, and Starter is daily checks only for one person. |
| Free plan and trial | CNo free plan, but a 14-day trial with 100 keywords and 20 AI credits, and no card needed. | CNo free plan, but a free trial with no card needed, which the help center puts at 15 days. |
| Features | CWeekly or daily Google checks to the top 50 or 100, down to ZIP code, with saved results pages, share of voice, Maps tracking and AI answer tracking in ten models. The gap: rank tracking covers Google only, and no other search engine is listed. | CGoogle, Bing, Yahoo, YouTube and Google My Business on mobile and desktop, hourly checks from Growth, rule-based alerts, client portals, keyword research and a backlink checker. The gap its own pages leave: nothing on AI Overviews or AI chat answers. |
| Ease of use | CNo rating on record. You pick weekly or daily, depth, device and place for your keywords, and desktop plus mobile for one phrase counts twice, so there's a bit to work out first. | CNo rating on record. Plans count checks rather than keywords, so a keyword checked hourly eats 24 a day, and you'll want to plan schedules and alert rules before it's useful. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics, Looker Studio, DashThis and Oviond, and has an API and an MCP server for Claude Code, Codex or Cursor. | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Slack and Zapier, and has an API. |
| Best for | Google rank tracking for small sites | hourly rank checks and alerts into Slack or Zapier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword.com and SerpWatch. How we grade
Price against what you get
Keyword.com starts at $3 a month and scores 2.3 out of 4 on features, ease of use and platforms. SerpWatch starts at $29 a month and scores 2.3.
They score the same, and Keyword.com starts $26 a month lower. Of the other rank trackers on the chart, none scores higher than Keyword.com for less, and 4 score higher than SerpWatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keyword.com also covers AI search visibility.
- SerpWatch also covers backlink analysis.
At a glance
| Keyword.com | SerpWatch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly) | $29 per month for 250 daily keywords, billed annually ($49 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with 100 keywords and 20 AI credits, no credit card required | Free trial with no credit card needed; the help center gives it as 15 days |
| Web | ||
| Made by | Keyword.com | SerpWatch |
| Price read from | keyword.com | serpwatch.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword.com
- Rank tracking covers Google only; no other search engine is listed.
- Prices assume weekly checks; daily tracking costs about four times as much, and desktop plus mobile for one phrase counts as two keywords.
- A white-label domain for shared reports is an add-on at $29 a month or $278 a year.
- AI checks in API models such as Claude, DeepSeek or Grok cost four times the credits of chat-app engines like ChatGPT.
SerpWatch
- Plans count keyword checks, not keywords: checking a keyword hourly uses 24 checks a day from the monthly allowance.
- Starter is limited to daily checks, one member and no client portals; white-label portals start at Growth.
- Setting up a white-label domain through cPanel costs $50 once; Cloudflare setup is free.
- Its pages do not mention tracking AI Overviews or AI chat answers.
Key features
Keyword.com
- Google rank tracking
- Weekly or daily checks to a top-50 or top-100 depth, on desktop or mobile, down to ZIP code, with as many on-demand updates a month as keywords.
- AI visibility tracking
- Tracks prompts in ChatGPT, Gemini, Copilot, AI Mode and AI Overviews, plus Claude, Perplexity Sonar, Mistral, DeepSeek and Grok through their APIs.
- Spyglass snapshots
- Shows the exact results page captured for each ranking, so a reported position can be checked against what was seen.
- Share of voice and SERP features
- See what share of organic visibility you own against competitors and which SERP features, including AI Overviews, appear for each keyword.
- Local rank tracking
- Track rankings for a chosen country, city or ZIP code, along with Google Business Profile and Google Maps positions.
- Reports, API and MCP
- Live shared reports, scheduled email reports, PDF and CSV exports, Looker Studio, an API and an MCP server for Claude Code, Codex or Cursor.
SerpWatch
- Multi-engine rank tracking
- Tracks Google, Bing, Yahoo and YouTube on mobile and desktop indexes, with local and Google My Business rankings and SERP features.
- Hourly checks
- Rankings refresh daily by default; Growth and Premium can check every 12, 6, 4, 2 or 1 hours, each check using the monthly allowance.
- Rule-based alerts
- Notifications by email, Slack or push for set changes, such as new all-time highs or featured snippets, and Zapier actions on ranking moves.
- Client portals and reports
- White-label client portals on your own domain, scheduled reports and moderated client access from the Growth plan.
- Research tools
- Keyword research, a backlink checker with referring-domain history, a website checker and an AI content tool, each with monthly limits.
- Charts and screenshots
- Ranking history, weighted ranking, revenue and SERP feature charts with Google updates marked, and SERP screenshots for the last 10 days.
Plans
Keyword.com
Search Visibility$3
per month for 50 weekly keywords, billed annually ($4 monthly)
Google only. Checked daily, 50 keywords cost $13 a month billed annually ($16 monthly), and 500 cost $70. Unlimited sites, API, MCP and Looker Studio.
AI Visibility$7.83
per month for 20 AI credits, billed annually ($9.80 monthly)
AI search only: competitors, citations, sentiment, prompt research and live reports. A check costs 0.25 credit in chat apps, 1 credit in API models.
360° Visibility$26
per month for 1,000 weekly keywords, billed annually ($33 monthly)
Google and AI search with 15 AI credits. Daily checks with 150 credits cost $105 a month billed annually ($131 monthly); 10,000 daily keywords, $759.
Custom Plan$490
per month and up
Unlimited keywords and AI credits with tailored features and support, set up with the sales team.
SerpWatch
Starter$29
per month for 250 daily keywords, billed annually ($49 monthly)
7,500 keyword checks a month, daily checks only, 1 member and no client portals, plus keyword research, backlink, content and site checks.
Growth$59
per month for 750 daily keywords, billed annually ($99 monthly)
22,500 checks a month, schedules from hourly to weekly, 3 members and 3 white-label client portals.
Premium$199
per month for 2,500 daily keywords, billed annually ($349 monthly)
75,000 checks a month, hourly to monthly schedules, 10 members and 10 client portals, top 10 competitors, a global map view and data migration.
Ways to pay less
Keyword.com
- Annual discount
Save with annual billing
Keyword.com's pricing page advertises a 20% saving for annual billing; 50 weekly keywords are $36 a year instead of $4 a month.
SerpWatch
- Annual discount
Five months free with annual billing
SerpWatch's pricing page gives five months free on an annual plan: Starter is $29 a month billed annually instead of $49 monthly.
Common questions
Which is cheaper, Keyword.com or SerpWatch?
As of Oct 23, 2026, Keyword.com is cheaper to start with: $3 a month, against $29 a month for SerpWatch. Keyword.com starts at $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly), and SerpWatch starts at $29 per month for 250 daily keywords, billed annually ($49 billed monthly).
Which has a free plan, Keyword.com or SerpWatch?
As of Oct 23, 2026, neither Keyword.com nor SerpWatch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.