Keyword.com vs Wincher (2026): which should you pick?

Pick Keyword.com if

• Fits if you run a small site and want weekly Google rankings for a few dollars a month
• Works for clients who want a live ranking report they can open any time

Look elsewhere if

• Skip it if you need Bing, YouTube or other engines, as it tracks Google only
• Pricey if you want daily checks on a long list, at $70 a month for 500 keywords
• Tight if you want reports on your own domain, which is an extra $29 a month
• Watch out: desktop plus mobile for one phrase counts as two keywords
• Watch out: AI checks in API models like Claude or Grok cost four times the credits of ChatGPT checks

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

Keyword.com

• Rank tracking covers Google only; no other search engine is listed.
• Prices assume weekly checks; daily tracking costs about four times as much, and desktop plus mobile for one phrase counts as two keywords.
• A white-label domain for shared reports is an add-on at $29 a month or $278 a year.
• AI checks in API models such as Claude, DeepSeek or Grok cost four times the credits of chat-app engines like ChatGPT.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

Keyword.com

Google rank tracking

Weekly or daily checks to a top-50 or top-100 depth, on desktop or mobile, down to ZIP code, with as many on-demand updates a month as keywords.

AI visibility tracking

Tracks prompts in ChatGPT, Gemini, Copilot, AI Mode and AI Overviews, plus Claude, Perplexity Sonar, Mistral, DeepSeek and Grok through their APIs.

Spyglass snapshots

Shows the exact results page captured for each ranking, so a reported position can be checked against what was seen.

Share of voice and SERP features

See what share of organic visibility you own against competitors and which SERP features, including AI Overviews, appear for each keyword.

Local rank tracking

Track rankings for a chosen country, city or ZIP code, along with Google Business Profile and Google Maps positions.

Reports, API and MCP

Live shared reports, scheduled email reports, PDF and CSV exports, Looker Studio, an API and an MCP server for Claude Code, Codex or Cursor.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

Keyword.com

• Search Visibility$3

  per month for 50 weekly keywords, billed annually ($4 monthly)

  Google only. Checked daily, 50 keywords cost $13 a month billed annually ($16 monthly), and 500 cost $70. Unlimited sites, API, MCP and Looker Studio.

• AI Visibility$7.83

  per month for 20 AI credits, billed annually ($9.80 monthly)

  AI search only: competitors, citations, sentiment, prompt research and live reports. A check costs 0.25 credit in chat apps, 1 credit in API models.

• 360° Visibility$26

  per month for 1,000 weekly keywords, billed annually ($33 monthly)

  Google and AI search with 15 AI credits. Daily checks with 150 credits cost $105 a month billed annually ($131 monthly); 10,000 daily keywords, $759.

• Custom Plan$490

  per month and up

  Unlimited keywords and AI credits with tailored features and support, set up with the sales team.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

Keyword.com

• Annual discount

  Save with annual billing

  Keyword.com's pricing page advertises a 20% saving for annual billing; 50 weekly keywords are $36 a year instead of $4 a month.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.