Keyword.com vs Nightwatch (2026): which should you pick?
As of Oct 23, 2026, Keyword.com grades higher than Nightwatch: 2.6 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword.com grades higher on value for money. Nightwatch grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword.com
Google rank tracker and AI visibility tracker, priced by keywords
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
Which one is for you
Pick Keyword.com if
- Fits if you run a small site and want weekly Google rankings for a few dollars a month
- Works for clients who want a live ranking report they can open any time
Look elsewhere if
- Skip it if you need Bing, YouTube or other engines, as it tracks Google only
- Pricey if you want daily checks on a long list, at $70 a month for 500 keywords
- Tight if you want reports on your own domain, which is an extra $29 a month
- Watch out: desktop plus mobile for one phrase counts as two keywords
- Watch out: AI checks in API models like Claude or Grok cost four times the credits of ChatGPT checks
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
How we grade them
| 2.6GPAKeyword.comGood | 2.4GPANightwatchFair | |
|---|---|---|
| Value for money | A$3 a month for 50 weekly keywords on yearly billing ($4 monthly), with the API, MCP, Looker Studio and unlimited sites. That's under 60% of this category's cheaper quarter ($10). Daily checks cost more: 50 keywords are $13 a month, and 500 are $70. | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. |
| Free plan and trial | CNo free plan, but a 14-day trial with 100 keywords and 20 AI credits, and no card needed. | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. |
| Features | CWeekly or daily Google checks to the top 50 or 100, down to ZIP code, with saved results pages, share of voice, Maps tracking and AI answer tracking in ten models. The gap: rank tracking covers Google only, and no other search engine is listed. | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. |
| Ease of use | CNo rating on record. You pick weekly or daily, depth, device and place for your keywords, and desktop plus mobile for one phrase counts twice, so there's a bit to work out first. | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics, Looker Studio, DashThis and Oviond, and has an API and an MCP server for Claude Code, Codex or Cursor. | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. |
| Best for | Google rank tracking for small sites | Google rankings and AI answer tracking in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword.com and Nightwatch. How we grade
Price against what you get
Keyword.com starts at $3 a month and scores 2.3 out of 4 on features, ease of use and platforms. Nightwatch starts at about $88.53 a month and scores 2.7.
Nightwatch scores higher, and starts $85.53 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Keyword.com for less, and none scores higher than Nightwatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers site audit.
At a glance
| Keyword.com | Nightwatch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly) | €79 per month for 500 keywords, billed annually (€99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with 100 keywords and 20 AI credits, no credit card required | 14-day free trial on every plan, no credit card required |
| Web | ||
| Made by | Keyword.com | Nightwatch |
| Price read from | keyword.com | nightwatch.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword.com
- Rank tracking covers Google only; no other search engine is listed.
- Prices assume weekly checks; daily tracking costs about four times as much, and desktop plus mobile for one phrase counts as two keywords.
- A white-label domain for shared reports is an add-on at $29 a month or $278 a year.
- AI checks in API models such as Claude, DeepSeek or Grok cost four times the credits of chat-app engines like ChatGPT.
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
Key features
Keyword.com
- Google rank tracking
- Weekly or daily checks to a top-50 or top-100 depth, on desktop or mobile, down to ZIP code, with as many on-demand updates a month as keywords.
- AI visibility tracking
- Tracks prompts in ChatGPT, Gemini, Copilot, AI Mode and AI Overviews, plus Claude, Perplexity Sonar, Mistral, DeepSeek and Grok through their APIs.
- Spyglass snapshots
- Shows the exact results page captured for each ranking, so a reported position can be checked against what was seen.
- Share of voice and SERP features
- See what share of organic visibility you own against competitors and which SERP features, including AI Overviews, appear for each keyword.
- Local rank tracking
- Track rankings for a chosen country, city or ZIP code, along with Google Business Profile and Google Maps positions.
- Reports, API and MCP
- Live shared reports, scheduled email reports, PDF and CSV exports, Looker Studio, an API and an MCP server for Claude Code, Codex or Cursor.
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
Plans
Keyword.com
Search Visibility$3
per month for 50 weekly keywords, billed annually ($4 monthly)
Google only. Checked daily, 50 keywords cost $13 a month billed annually ($16 monthly), and 500 cost $70. Unlimited sites, API, MCP and Looker Studio.
AI Visibility$7.83
per month for 20 AI credits, billed annually ($9.80 monthly)
AI search only: competitors, citations, sentiment, prompt research and live reports. A check costs 0.25 credit in chat apps, 1 credit in API models.
360° Visibility$26
per month for 1,000 weekly keywords, billed annually ($33 monthly)
Google and AI search with 15 AI credits. Daily checks with 150 credits cost $105 a month billed annually ($131 monthly); 10,000 daily keywords, $759.
Custom Plan$490
per month and up
Unlimited keywords and AI credits with tailored features and support, set up with the sales team.
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
Ways to pay less
Keyword.com
- Annual discount
Save with annual billing
Keyword.com's pricing page advertises a 20% saving for annual billing; 50 weekly keywords are $36 a year instead of $4 a month.
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
Common questions
Which is cheaper, Keyword.com or Nightwatch?
As of Oct 23, 2026, Keyword.com is cheaper to start with: $3 a month, against about $88.53 a month for Nightwatch. Keyword.com starts at $3 per month for 50 keywords checked weekly, billed annually ($4 billed monthly), and Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly).
Which has a free plan, Keyword.com or Nightwatch?
As of Oct 23, 2026, neither Keyword.com nor Nightwatch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.