Nightwatch vs SERPRobot (2026): which should you pick?
As of Oct 23, 2026, SERPRobot grades higher than Nightwatch: 2.6 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Nightwatch grades higher on features. SERPRobot grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
SERPRobot
Pay-per-bot rank tracker for Google, Bing, Yahoo and YouTube
Which one is for you
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
Pick SERPRobot if
- Fits if you're a freelancer tracking a few hundred keywords and want to pay per 75 daily checks
- Works for you if you need Bing, Yahoo or YouTube positions next to Google
Look elsewhere if
- Skip it if AI Overviews or chatbot answers matter to you, as its pages don't mention tracking them
- Tight if you might cancel early, as there are no refunds and a cancelled bot just runs to the end of its period
- Pricey if you check thousands of keywords daily, since every 75 more is another $4.99 bot
- Watch out: paying yearly costs the same as twelve months, with no discount
- Not for you if you want a desktop or phone app, as it's web only with Looker Studio the one integration
How we grade them
| 2.4GPANightwatchFair | 2.6GPASERPRobotGood | |
|---|---|---|
| Value for money | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. | AOne bot is $4.99 a month for 75 daily keyword checks, with every feature and unlimited projects. That's under 60% of this category's cheaper quarter ($10). Ten bots, 750 daily checks, are $49.90, and paying yearly saves nothing. |
| Free plan and trial | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. | CNo free plan, but a 14-day trial of the full service with no payment or card. There's also a free one-off SERP checker on the site. |
| Features | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. | CRankings on Google, Bing, Yahoo, YouTube and Google My Business, on desktop, mobile or tablet anywhere, with on-demand checks, competitors, alerts and search volumes. The gap its own pages leave: nothing on AI Overviews or AI chat answers. |
| Ease of use | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. | CNo rating on record. There's a calculator to work out how many bots your keywords and check frequency need, then projects, competitors and locations to add. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. | BWeb only, with no desktop or phone app. Paid accounts get an API, and there's a Looker Studio connector for dashboards, but that's the only ready-made integration listed. |
| Best for | Google rankings and AI answer tracking in one place | pay-per-bot rank checks on several engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nightwatch and SERPRobot. How we grade
Price against what you get
Nightwatch starts at about $88.53 a month and scores 2.7 out of 4 on features, ease of use and platforms. SERPRobot starts at $4.99 a month and scores 2.3.
Nightwatch scores higher, and starts $83.54 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Nightwatch for less, and none scores higher than SERPRobot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers keyword research, site audit and AI search visibility.
At a glance
| Nightwatch | SERPRobot | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €79 per month for 500 keywords, billed annually (€99 billed monthly) | $4.99 per bot / month for 75 keyword checks a day |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial of the full service, no payment or credit card required |
| Web | ||
| Made by | Nightwatch | MDE Multiple Digital Establishment |
| Price read from | nightwatch.io | serprobot.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
SERPRobot
- Cost follows checks: one bot covers 75 keywords checked daily, so 750 daily keywords need ten bots at $49.90 a month.
- Yearly billing costs the same as twelve months; the pricing page shows no annual discount.
- There are no refunds: a cancelled bot keeps working until its paid period ends. One-off yearly bots that do not renew are also sold.
- Its pages do not mention tracking AI Overviews or AI chat answers.
Key features
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
SERPRobot
- Checks sold by the bot
- Each bot runs 75 keyword checks in 24 hours; a calculator shows how many bots a keyword count and check frequency need.
- Several search engines
- Tracks rankings on Google, Bing, Yahoo and YouTube, and Google My Business listings.
- Devices and locations
- Searches run as desktop, mobile or tablet from any location, with instant on-demand checks as well as scheduled ones.
- Competitor tracking
- Add competitor sites to a project and follow their positions on the same keywords.
- Reports and alerts
- Automatic checks with reports, alerts and history graphs, plus a connector for Google Data Studio dashboards.
- Search volumes and API
- Global and local Google search volumes for tracked keywords, and API access on paid accounts.
Plans
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
SERPRobot
SERP Bot$4.99
per bot / month for 75 keyword checks a day
Every feature from the first bot, unlimited keywords and projects. Ten bots, 750 daily checks, cost $49.90 a month; yearly billing is twelve times the monthly price.
Ways to pay less
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
SERPRobot
No public discounts listed.
Common questions
Which is cheaper, Nightwatch or SERPRobot?
As of Oct 23, 2026, SERPRobot is cheaper to start with: $4.99 a month, against about $88.53 a month for Nightwatch. Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly), and SERPRobot starts at $4.99 per bot / month for 75 keyword checks a day.
Which has a free plan, Nightwatch or SERPRobot?
As of Oct 23, 2026, neither Nightwatch nor SERPRobot has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.