Serpfox review (2026): is the free plan enough?
Daily Google rank tracker that also checks what AI assistants say
Our verdict
Second of our top three rank trackers
For: Anyone who wants AI assistant answers tracked beside Google
Serpfox checks Google daily by city or country on desktop and mobile, and every plan also asks ChatGPT, Claude, Perplexity and Gemini set prompts and records whether your brand is named or your site cited. The free plan keeps 10 keywords checked daily and 3 prompts checked weekly, and Starter is $10 a month for 100 keywords billed annually ($12 monthly). It is second because it tracks Google only, desktop and mobile count as two keywords, Starter checks prompts only weekly, and 1,000 keywords cost $50 a month billed annually against Monitorank's €40.
See all three and how we rankSerpfox report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for plain daily Google tracking on a small budget
Serpfox is a web rank tracker from New Zealand that has checked Google daily since 2010, and every plan also asks ChatGPT, Claude, Perplexity and Gemini your prompts to see who they name. It tracks Google and nothing else. Desktop and mobile count as two keywords, Starter checks AI prompts only weekly, and client logins and white label wait on Pro at $50 a month.
Who Serpfox is for
- Fits if you only track Google and want daily numbers for $10 a month on yearly billing
- Works for checking whether AI assistants name your business or a rival
Who Serpfox is not for
- Skip it if you need Bing, Yahoo or any engine other than Google
- Tight if you want AI prompts checked daily, which starts at Pro 1000 for $50 a month
- Not for you if you want client logins or white label on a small plan, as Starter has neither
- Watch out: desktop and mobile each count as a keyword, so tracking both halves your allowance
- Tight if you stay free, at 10 keywords and 3 AI prompts checked weekly
Why Serpfox gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyStarter 100 is $10 a month on yearly billing ($12 monthly) for 100 keywords checked daily plus 10 AI prompts. That's right on the line of the cheapest quarter of rank trackers. Client logins and white label wait for Pro 1000 at $50.
- CFree plan and trialA free plan for good, with no card: 10 keywords checked daily and 3 AI prompts weekly, with local tracking and unlimited reports. Ten keywords is a cap most sites will hit fast, though.
- CFeaturesDaily Google rankings by city or country on desktop and mobile, AI answer tracking with share of voice against up to 10 rivals, scheduled reports, alerts and a JSON API. The gap the listing names: it's Google only, and Starter checks AI prompts only weekly.
- CEase of useNo rating on record. Setup is light, but you still pick keywords, places and devices, and desktop and mobile each count as a keyword.
- BPlatforms and integrationsWeb only, with no desktop or phone app and no named integrations. What it does have is a JSON API covering everything in the dashboard, so rankings can go into your own tools.
What these grades rest on. Graded from this listing, whose facts were read from Serpfox's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/serpfox#review"><img src="https://toolgpa.com/badge/serpfox.svg" alt="Serpfox: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Serpfox stands among rank trackers
Serpfox's GPA of 2.4 is higher than 23 of the 39 other rank trackers we grade, and level with 10.
It stands best on value for money (B, above 26 of 39) and worst on ease of use (C, above 2).
Its paid plans start at $10 a month, against a middle price of $20.49 for the category: 6 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 40 rank trackers we grade, cut by the letter each got. Serpfox’s own letter is outlined.
- BValue for moneyAbove 26 of 39, level with 6
- CFree plan and trialAbove 6 of 39, level with 30
- CFeaturesAbove 3 of 39, level with 22
- CEase of useAbove 2 of 39, level with 36
- BPlatforms and integrationsAbove 12 of 39, level with 27
Price against what you get
Each dot is one of 33 rank trackers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Serpfox, or make your own?
Keep it
The plain part of Serpfox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $120 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Daily checks of where your pages rank in search results.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- An API that other software can build on.
What this rests on. Serpfox’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Serpfox?
Serpfox is a web-based rank tracker from New Zealand that has checked Google rankings daily since 2010, for any country or city, on desktop and mobile. Every plan also sends set questions to ChatGPT, Claude, Perplexity and Gemini on a schedule and records whether your brand is named, whether your site is cited and which competitors appear. Plans are priced by keywords tracked, with a free plan for 10 keywords.
Worth knowing
- It tracks Google only; no Bing, Yahoo or other search engines are listed.
- Starter plans check AI prompts only weekly; daily AI checks start at Pro 1000.
- Client management and white label are not on the free or Starter plans.
- A keyword is one term on one engine, location and device, so tracking desktop and mobile uses two.
Key features
- Daily Google rank tracking
- Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.
- AI assistant visibility
- Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.
- Share of voice in AI answers
- Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.
- Scheduled reports and alerts
- PDF and CSV reports emailed on your schedule, and email alerts when a keyword enters or leaves the top 10 or moves more than you set.
- Client logins and white label
- From Pro, give clients their own logins limited to their keywords, and show your logo, colors and domain on the dashboard and reports.
- JSON API
- Everything in the dashboard is available as JSON, so rankings can be pulled into your own tools.
Serpfox pricing
As of Oct 23, 2026, Serpfox has a free plan, and paid plans start at $10 per month for 100 keywords, billed annually ($12 billed monthly).
- Starts at
- $10 per month for 100 keywords, billed annually ($12 billed monthly)
- Free plan
- 10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports. No card needed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 10 keywords checked daily and 3 AI prompts checked weekly. No premium support, client logins or white label. |
| Starter 100 | $10per month for 100 keywords, billed annually ($12 billed monthly) | 10 AI prompts checked weekly and premium support. Steps of 300 keywords ($25 a month annually) and 500 ($33.30) follow. |
| Pro 1000 | $50per month for 1,000 keywords, billed annually ($60 billed monthly) | 50 AI prompts checked daily, client management and white label. Pro 2500 is $100 a month annually ($120 monthly). |
| Agency 5000 | $150per month for 5,000 keywords, billed annually ($180 billed monthly) | 300 AI prompts checked daily, with client management and white label. |
| Agency 10000 | $291.70per month for 10,000 keywords, billed annually ($350 billed monthly) | The same as Agency 5000 with twice the keywords. Larger plans run from 15,000 keywords at $500 a month to 80,000 at $2,300. |
Read from serpfox.com on Oct 23, 2026. Prices change, so confirm with Serpfox before you buy.
Ways to pay less
- Annual discountTwo months free with annual billing
Serpfox's pricing page says paying annually gives two months free: Starter 100 is $10 a month billed annually instead of $12 monthly.
Stated on serpfox.com
Serpfox alternatives
- Serpfox vs SERPRobot
Free trial · from $4.99/mo
- Serpfox vs SEOwl
Free trial · from $25/mo
- Serpfox vs SERPtag
Free trial · from $5.83/mo
- Serpfox vs Wincher
Free trial · from $49/mo
- Serpfox vs AccuRanker
From $224/mo
Common questions
Does Serpfox have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Serpfox is listed for Web.
Does Serpfox have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Serpfox is listed for Web.
Is Serpfox open source?
Serpfox is not described as open source on its own site, as read on Oct 23, 2026.
Does Serpfox have an API?
Yes. Serpfox offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.