The Serpfox Insider’s Guide
Everything we know about Serpfox in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Serpfox
The Insider’s Guide
Daily Google rank tracker that also checks what AI assistants say
Every plan, grade, refund rule and rival among rank trackers, read from Serpfox’s own pages.
Made by Serpfox · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Serpfox’s own pages, its app-store listings and our grades. Every fact in it is on Serpfox’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 23 of the 39 other rank trackers we grade
Serpfox is a web-based rank tracker from New Zealand that has checked Google rankings daily since 2010, for any country or city, on desktop and mobile. Every plan also sends set questions to ChatGPT, Claude, Perplexity and Gemini on a schedule and records whether your brand is named, whether your site is cited and which competitors appear. Plans are priced by keywords tracked, with a free plan for 10 keywords.
To get you started, here are 9 things to know about Serpfox, taken from its own pages and our grades.
Setup is light, but you still pick keywords, places and devices, and desktop and mobile each count as a keyword.
- 1
Best for plain daily Google tracking on a small budget
Serpfox is a web rank tracker from New Zealand that has checked Google daily since 2010, and every plan also asks ChatGPT, Claude, Perplexity and Gemini your prompts to see who they name.
- 2
Paid plans start at $10 a month
As its pricing page puts it: $10 per month for 100 keywords, billed annually ($12 billed monthly).
- 3
There is a free plan
10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports. No card needed.
- 4
It runs on Web
Web.
- 5
Daily Google rank tracking
Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.
- 6
AI assistant visibility
Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.
- 7
Share of voice in AI answers
Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.
- 8
A 2.4 GPA, above 23 of 39
That is against the other rank trackers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Serpfox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Serpfox at a glance
- Pricing
- Free plan, from $10 per month for 100 keywords, billed annually ($12 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Serpfox, since 2010
- Category
- Rank Trackers
- Our grade
- 2.4 GPA, fair
The report card
Best for plain daily Google tracking on a small budget
Serpfox is a web rank tracker from New Zealand that has checked Google daily since 2010, and every plan also asks ChatGPT, Claude, Perplexity and Gemini your prompts to see who they name. It tracks Google and nothing else. Desktop and mobile count as two keywords, Starter checks AI prompts only weekly, and client logins and white label wait on Pro at $50 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Starter 100 is $10 a month on yearly billing ($12 monthly) for 100 keywords checked daily plus 10 AI prompts. That's right on the line of the cheapest quarter of rank trackers. Client logins and white label wait for Pro 1000 at $50. |
| Free plan and trial | C | A free plan for good, with no card: 10 keywords checked daily and 3 AI prompts weekly, with local tracking and unlimited reports. Ten keywords is a cap most sites will hit fast, though. |
| Features | C | Daily Google rankings by city or country on desktop and mobile, AI answer tracking with share of voice against up to 10 rivals, scheduled reports, alerts and a JSON API. The gap the listing names: it's Google only, and Starter checks AI prompts only weekly. |
| Ease of use | C | No rating on record. Setup is light, but you still pick keywords, places and devices, and desktop and mobile each count as a keyword. |
| Platforms and integrations | B | Web only, with no desktop or phone app and no named integrations. What it does have is a JSON API covering everything in the dashboard, so rankings can go into your own tools. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Serpfox is for
- Fits if you only track Google and want daily numbers for $10 a month on yearly billing
- Works for checking whether AI assistants name your business or a rival
Who it is not for
- Skip it if you need Bing, Yahoo or any engine other than Google
- Tight if you want AI prompts checked daily, which starts at Pro 1000 for $50 a month
- Not for you if you want client logins or white label on a small plan, as Starter has neither
- Watch out: desktop and mobile each count as a keyword, so tracking both halves your allowance
- Tight if you stay free, at 10 keywords and 3 AI prompts checked weekly
Good to know
Good for
- Site owners who want a plain daily Google rank tracker
- Small businesses checking whether AI assistants recommend them
- Agencies giving clients branded dashboards and reports
Worth knowing
- It tracks Google only; no Bing, Yahoo or other search engines are listed.
- Starter plans check AI prompts only weekly; daily AI checks start at Pro 1000.
- Client management and white label are not on the free or Starter plans.
- A keyword is one term on one engine, location and device, so tracking desktop and mobile uses two.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10
A month to start. There is a free plan too
Serpfox has a free plan. Paid plans start at $10 per month for 100 keywords, billed annually ($12 billed monthly).
That's right on the line of the cheapest quarter of rank trackers.
Free
$0
10 keywords checked daily and 3 AI prompts checked weekly. No premium support, client logins or white label.
Starter 100
$10
per month for 100 keywords, billed annually ($12 billed monthly)
10 AI prompts checked weekly and premium support. Steps of 300 keywords ($25 a month annually) and 500 ($33.30) follow.
Pro 1000
$50
per month for 1,000 keywords, billed annually ($60 billed monthly)
50 AI prompts checked daily, client management and white label. Pro 2500 is $100 a month annually ($120 monthly).
Agency 5000
$150
per month for 5,000 keywords, billed annually ($180 billed monthly)
300 AI prompts checked daily, with client management and white label.
Agency 10000
$291.70
per month for 10,000 keywords, billed annually ($350 billed monthly)
The same as Agency 5000 with twice the keywords. Larger plans run from 15,000 keywords at $500 a month to 80,000 at $2,300.
The free plan
10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports. No card needed.
Read from serpfox.com on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with annual billing
Serpfox's pricing page says paying annually gives two months free: Starter 100 is $10 a month billed annually instead of $12 monthly.
Stated on serpfox.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Daily Google rank tracker that also checks what AI assistants say. Here is what it does, as its own site describes it, and what it covers: public API, reports, rank tracking, AI search visibility.
The gap the listing names: it's Google only, and Starter checks AI prompts only weekly.
- Daily Google rank tracking
- Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.
- AI assistant visibility
- Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.
- Share of voice in AI answers
- Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.
- Scheduled reports and alerts
- PDF and CSV reports emailed on your schedule, and email alerts when a keyword enters or leaves the top 10 or moves more than you set.
- Client logins and white label
- From Pro, give clients their own logins limited to their keywords, and show your logo, colors and domain on the dashboard and reports.
- JSON API
- Everything in the dashboard is available as JSON, so rankings can be pulled into your own tools.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Serpfox is made by Serpfox, and has been around since 2010.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
23/39
Other rank trackers it is graded above
Serpfox's GPA of 2.4 is higher than 23 of the 39 other rank trackers we grade, and level with 10.
It stands best on value for money (B, above 26 of 39) and worst on ease of use (C, above 2).
Its paid plans start at $10 a month, against a middle price of $20.49 for the category: 6 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 40 rank trackers we grade, cut by the letter each got. Serpfox’s own letter is outlined.
- BValue for moneyAbove 26 of 39
- CFree plan and trialAbove 6 of 39
- CFeaturesAbove 3 of 39
- CEase of useAbove 2 of 39
- BPlatforms and integrationsAbove 12 of 39
Price against what you get
Each dot is one of 33 rank trackers. Further left costs less; higher up scores better on features, ease of use and platforms. Serpfox is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Serpfox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $120 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Daily checks of where your pages rank in search results.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- An API that other software can build on.
What this rests on. Serpfox’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SERPRobot, SEOwl, SERPtag, Wincher and AccuRanker
The 5 tools Serpfox is most often weighed against, with where each one differs from it.
- 2.6GPA
SERPRobot
Free trial · from $4.99/mo
Pay-per-bot rank tracker for Google, Bing, Yahoo and YouTube.
- Serpfox has a free plan. SERPRobot does not, though it has a free trial.
- Serpfox also covers AI search visibility.
- 2.2GPA
SEOwl
Free trial · from $25/mo
Rank tracker that also monitors backlinks and on-page changes.
- Serpfox has a free plan. SEOwl does not, though it has a free trial.
- Serpfox also covers AI search visibility.
- SEOwl also covers site audit and backlink analysis.
- 2.6GPA
SERPtag
Free trial · from $5.83/mo
Low-cost rank tracker with weekly or daily checks and AI visibility.
- Serpfox has a free plan. SERPtag does not, though it has a free trial.
- SERPtag also covers keyword research.
- 2.2GPA
Wincher
Free trial · from $49/mo
Daily keyword rank tracker with competitor and local tracking.
- Serpfox has a free plan. Wincher does not, though it has a free trial.
- Serpfox also covers AI search visibility.
- Wincher also covers keyword research.
- 1.8GPA
AccuRanker
From $224/mo
Daily rank tracker for agencies and enterprises, priced by keywords.
- Serpfox has a free plan. AccuRanker does not.
- AccuRanker also covers keyword research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Serpfox free?
Serpfox has a free plan. 10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports.
How much does Serpfox cost?
Serpfox lists 5 plans. Free: $0.
What platforms does Serpfox work on?
Serpfox is available on Web.
Does Serpfox offer any discounts?
Serpfox publicly lists the following: Two months free with annual billing.
Does Serpfox have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Serpfox is listed for Web.
Does Serpfox have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Serpfox is listed for Web.
Is Serpfox open source?
Serpfox is not described as open source on its own site, as read on Oct 23, 2026.
Does Serpfox have an API?
Yes. Serpfox offers a public API, according to its own site.
Who makes Serpfox?
Serpfox is made by a company of the same name. It dates from 2010.
What are the alternatives to Serpfox?
The closest alternatives to Serpfox in our directory are SERPRobot, SEOwl, SERPtag, Wincher and AccuRanker.
How does Serpfox compare with other rank trackers?
Serpfox's GPA of 2.4 is higher than 23 of the 39 other rank trackers we grade, and level with 10.
Is Serpfox good value for money?
ToolGPA grades Serpfox B for value for money. Its paid plans start at $10 a month, against a middle price of $20.49 for the category: 6 of the 29 others that charge start lower.
Could I make my own version of Serpfox?
The plain part of Serpfox you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Serpfox’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Serpfox's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Serpfox. Prices change, so check serpfox.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Serpfox, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/serpfox
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Serpfox: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/serpfox
Know someone choosing between rank trackers?
Send them this guide: toolgpa.com/tools/serpfox/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded rank trackers after Serpfox, each with an Insider's Guide of its own.
- Rank Trackers Insider's GuideEvery one of the 40 rank trackers we grade, compared
- Algoroo Insider's GuideFree daily chart of how much Google's search results are moving2.8 GPA
- Monitorank Insider's GuideFrench daily rank tracker priced per keyword, with AI Overviews data2.8 GPA
- Keyword.com Insider's GuideGoogle rank tracker and AI visibility tracker, priced by keywords2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Serpfox’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Serpfox is a trademark of its owner, and this guide is not made, paid for or approved by Serpfox. Prices and plans change: check serpfox.com before you buy.