Serpfox vs Wincher (2026): which should you pick?

Pick Serpfox if

• Fits if you only track Google and want daily numbers for $10 a month on yearly billing
• Works for checking whether AI assistants name your business or a rival

Look elsewhere if

• Skip it if you need Bing, Yahoo or any engine other than Google
• Tight if you want AI prompts checked daily, which starts at Pro 1000 for $50 a month
• Not for you if you want client logins or white label on a small plan, as Starter has neither
• Watch out: desktop and mobile each count as a keyword, so tracking both halves your allowance
• Tight if you stay free, at 10 keywords and 3 AI prompts checked weekly

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

Serpfox

• It tracks Google only; no Bing, Yahoo or other search engines are listed.
• Starter plans check AI prompts only weekly; daily AI checks start at Pro 1000.
• Client management and white label are not on the free or Starter plans.
• A keyword is one term on one engine, location and device, so tracking desktop and mobile uses two.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

Serpfox

Daily Google rank tracking

Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.

AI assistant visibility

Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.

Share of voice in AI answers

Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.

Scheduled reports and alerts

PDF and CSV reports emailed on your schedule, and email alerts when a keyword enters or leaves the top 10 or moves more than you set.

Client logins and white label

From Pro, give clients their own logins limited to their keywords, and show your logo, colors and domain on the dashboard and reports.

JSON API

Everything in the dashboard is available as JSON, so rankings can be pulled into your own tools.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

Serpfox

• Free$0

  10 keywords checked daily and 3 AI prompts checked weekly. No premium support, client logins or white label.

• Starter 100$10

  per month for 100 keywords, billed annually ($12 billed monthly)

  10 AI prompts checked weekly and premium support. Steps of 300 keywords ($25 a month annually) and 500 ($33.30) follow.

• Pro 1000$50

  per month for 1,000 keywords, billed annually ($60 billed monthly)

  50 AI prompts checked daily, client management and white label. Pro 2500 is $100 a month annually ($120 monthly).

• Agency 5000$150

  per month for 5,000 keywords, billed annually ($180 billed monthly)

  300 AI prompts checked daily, with client management and white label.

• Agency 10000$291.70

  per month for 10,000 keywords, billed annually ($350 billed monthly)

  The same as Agency 5000 with twice the keywords. Larger plans run from 15,000 keywords at $500 a month to 80,000 at $2,300.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

Serpfox

• Annual discount

  Two months free with annual billing

  Serpfox's pricing page says paying annually gives two months free: Starter 100 is $10 a month billed annually instead of $12 monthly.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.