SEOwl vs Serpfox (2026): which should you pick?
As of Oct 24, 2026, we pick Serpfox: it is second in our ranking of rank trackers, and it grades higher too, 2.4 against 2.2.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Serpfox grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOwl
Rank tracker that also monitors backlinks and on-page changes
Serpfox
Daily Google rank tracker that also checks what AI assistants say
Which one is for you
Pick SEOwl if
- Fits if you build links and need to know when a backlink drops or turns nofollow
- Works for freelancers watching many small sites, since websites are unlimited on every plan
Look elsewhere if
- Skip it if you need Bing, YouTube or AI answers tracked, as its pricing page doesn't name the engines it tracks
- Tight if you want white-label reports, which start at Pro for $65 a month; unlimited users wait on Agency at $139
- Not for you if you want signs of regular updates, as its blog stopped in December 2024 and its footer reads 2022
- Watch out: there's no free plan, only a 7-day trial before $25 a month
- Watch out: saved results pages are kept for 30 days only
Pick Serpfox if
- Fits if you only track Google and want daily numbers for $10 a month on yearly billing
- Works for checking whether AI assistants name your business or a rival
Look elsewhere if
- Skip it if you need Bing, Yahoo or any engine other than Google
- Tight if you want AI prompts checked daily, which starts at Pro 1000 for $50 a month
- Not for you if you want client logins or white label on a small plan, as Starter has neither
- Watch out: desktop and mobile each count as a keyword, so tracking both halves your allowance
- Tight if you stay free, at 10 keywords and 3 AI prompts checked weekly
How we grade them
| 2.2GPASEOwlFair | 2.4GPASerpfoxFair | |
|---|---|---|
| Value for money | CSolo 250 is $25 a month for 250 daily keywords, 2,500 monitored backlinks and 250 watched pages, with two months free on yearly billing. That's in the middle of what rank trackers charge, with backlink and page checks in the same plan. | BStarter 100 is $10 a month on yearly billing ($12 monthly) for 100 keywords checked daily plus 10 AI prompts. That's right on the line of the cheapest quarter of rank trackers. Client logins and white label wait for Pro 1000 at $50. |
| Free plan and trial | CNo free plan, but a 7-day trial with no card needed. A few free stand-alone tools, like a bulk rank checker, sit on the site too. | CA free plan for good, with no card: 10 keywords checked daily and 3 AI prompts weekly, with local tracking and unlimited reports. Ten keywords is a cap most sites will hit fast, though. |
| Features | CDaily desktop and mobile rankings, local or national, on-demand refreshes, 30 days of saved results pages with a diff, daily backlink checks and hourly page monitoring. The gap: its pricing page doesn't name which search engines it tracks. | CDaily Google rankings by city or country on desktop and mobile, AI answer tracking with share of voice against up to 10 rivals, scheduled reports, alerts and a JSON API. The gap the listing names: it's Google only, and Starter checks AI prompts only weekly. |
| Ease of use | CNo rating on record. You add sites, keywords, backlinks and pages to watch, then set alerts and build reports in a drag-and-drop designer. | CNo rating on record. Setup is light, but you still pick keywords, places and devices, and desktop and mobile each count as a keyword. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Data Studio, Slack, DomDetailer and Zapier, and has an API. | BWeb only, with no desktop or phone app and no named integrations. What it does have is a JSON API covering everything in the dashboard, so rankings can go into your own tools. |
| Best for | rankings, backlinks and page changes watched in one tool | plain daily Google tracking on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOwl and Serpfox. How we grade
Price against what you get
SEOwl starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Serpfox starts at $10 a month and scores 2.3.
They score the same, and Serpfox starts $15 a month lower. Of the other rank trackers on the chart, 4 score higher than SEOwl for less, and 1 scores higher than Serpfox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOwl also covers site audit and backlink analysis.
- Serpfox also covers AI search visibility.
At a glance
| SEOwl | Serpfox | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $25 per month for 250 keywords, billed monthly | $10 per month for 100 keywords, billed annually ($12 billed monthly) |
| Free plan | None | 10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports. No card needed. |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| Made by | SEOwl | Serpfox |
| Price read from | seowl.co | serpfox.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEOwl
- There is no free plan; after the 7-day trial the cheapest plan is $25 a month for 250 keywords.
- White-label reports start at Pro 1000; unlimited users at Agency 3000.
- The pricing page does not name the search engines tracked beyond desktop and mobile results.
- The site's pricing footer still reads 2022 and its blog was last updated in December 2024.
Serpfox
- It tracks Google only; no Bing, Yahoo or other search engines are listed.
- Starter plans check AI prompts only weekly; daily AI checks start at Pro 1000.
- Client management and white label are not on the free or Starter plans.
- A keyword is one term on one engine, location and device, so tracking desktop and mobile uses two.
Key features
SEOwl
- Daily rank tracking
- Daily position checks on desktop and mobile, local or national, with on-demand refreshes, keyword groups, tags and notes.
- SERP history and diff
- View the full HTML of a results page for up to 30 days after a check, and compare two dates to see which sites moved and how titles changed.
- Backlink monitoring
- Crawls your backlinks daily to check they are live, followed and indexed, finds new ones automatically, and shows anchor text balance.
- Hourly page monitoring
- Crawls chosen pages every hour across 10+ checks of SEO elements and alerts you when a change could hurt rankings.
- Alerts and white-label reports
- Alerts by email, in the app or in Slack, and scheduled client reports built with a drag-and-drop designer and reusable templates.
- Sharing and integrations
- Read-only share links per website, extra users at no cost, Google Analytics, Search Console and Data Studio connections, and an API.
Serpfox
- Daily Google rank tracking
- Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.
- AI assistant visibility
- Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.
- Share of voice in AI answers
- Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.
- Scheduled reports and alerts
- PDF and CSV reports emailed on your schedule, and email alerts when a keyword enters or leaves the top 10 or moves more than you set.
- Client logins and white label
- From Pro, give clients their own logins limited to their keywords, and show your logo, colors and domain on the dashboard and reports.
- JSON API
- Everything in the dashboard is available as JSON, so rankings can be pulled into your own tools.
Plans
SEOwl
Solo 250$25
per month for 250 keywords, billed monthly
2,500 monitored backlinks, 250 monitored pages, unlimited websites, reports and alerts.
Pro 1000$65
per month for 1,000 keywords, billed monthly
10,000 backlinks and 1,000 pages, plus white-label reports.
Agency 3000$139
per month for 3,000 keywords, billed monthly
30,000 backlinks, 3,000 pages and unlimited users.
CustomCustom
Unlimited keywords, backlinks and pages within stated limits, quoted from $139 a month by email.
Serpfox
Free$0
10 keywords checked daily and 3 AI prompts checked weekly. No premium support, client logins or white label.
Starter 100$10
per month for 100 keywords, billed annually ($12 billed monthly)
10 AI prompts checked weekly and premium support. Steps of 300 keywords ($25 a month annually) and 500 ($33.30) follow.
Pro 1000$50
per month for 1,000 keywords, billed annually ($60 billed monthly)
50 AI prompts checked daily, client management and white label. Pro 2500 is $100 a month annually ($120 monthly).
Agency 5000$150
per month for 5,000 keywords, billed annually ($180 billed monthly)
300 AI prompts checked daily, with client management and white label.
Agency 10000$291.70
per month for 10,000 keywords, billed annually ($350 billed monthly)
The same as Agency 5000 with twice the keywords. Larger plans run from 15,000 keywords at $500 a month to 80,000 at $2,300.
Ways to pay less
SEOwl
- Annual discount
Two months free with yearly billing
SEOwl's pricing page says yearly billing gives two months free: Solo 250 is $250 a year instead of $25 a month.
Serpfox
- Annual discount
Two months free with annual billing
Serpfox's pricing page says paying annually gives two months free: Starter 100 is $10 a month billed annually instead of $12 monthly.
Common questions
Which is cheaper, SEOwl or Serpfox?
As of Oct 23, 2026, Serpfox is cheaper to start with: $10 a month, against $25 a month for SEOwl. SEOwl starts at $25 per month for 250 keywords, billed monthly, and Serpfox starts at $10 per month for 100 keywords, billed annually ($12 billed monthly).
Which has a free plan, SEOwl or Serpfox?
As of Oct 23, 2026, only Serpfox has a free plan. SEOwl does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.