Pro Rank Tracker vs Wincher (2026): which should you pick?

Pick Pro Rank Tracker if

• Fits if you send clients ranking reports under your own brand
• Works for local work that means checking Google Maps and the 3-pack every day

Look elsewhere if

• Tight if you track many places and devices, since each combination is another term, and AI prompts count twice
• Pricey if you need the API, on-demand updates or unlimited users, as they start at $179 a month
• Skip it if you might cancel early, as payment is upfront with no prorated refunds
• Watch out: Looker Studio and the branded MyRanks client app start at Pro, $134 a month yearly
• Watch out: you can only sign up on the website, as the mobile apps don't allow it

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

Pro Rank Tracker

• Plans count terms: each keyword, URL, engine, location and device combination is one term, and each AI prompt uses two.
• API access, on-demand updates and unlimited users start at Agency; Pro allows 10 users.
• Payment is upfront for a month or a year, with no prorated refunds on cancelling or downgrading.
• Accounts can only be created on the website; the mobile apps do not allow sign-up.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

Pro Rank Tracker

Daily top-100 tracking

Google rankings to the top 100 every day on desktop and mobile, in any location and language, plus YouTube and Google video results.

Local and Maps tracking

Tracks Google Business Profile listings in the local 3-pack and in the top 100 Maps results.

AI platform tracking

Tracks prompts in Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok; each prompt uses two terms.

Reports and alerts

Unlimited, scheduled and white-label reports, shared live reports and alerts, saved to Dropbox, Google Drive or Google Sheets.

Mobile apps

The PRT app for iOS and Android comes with every plan; MyRanks, a branded rankings app for clients, starts at Pro.

Research tools

Full top-100 SERPs for competitor analysis, ranking discovery, keyword suggestions, Google search volume and estimated YouTube volume.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

Pro Rank Tracker

• Starter$89

  per month for 1,000 terms, billed annually ($99 monthly)

  Daily top-100 updates, local, mobile and Maps tracking, AI Overviews, AI Mode and other AI platforms, unlimited URLs and projects.

• Pro$134

  per month for 2,000 terms, billed annually ($149 monthly)

  Adds Looker Studio, the MyRanks branded client app, 10 users, 10,000 instant checks and unlimited reports.

• Agency$179

  per month for 3,000 terms, billed annually ($199 monthly)

  Adds API access, on-demand updates, unlimited users and a dedicated CSM. The price rises with terms: $494 a month at 10,000, billed annually.

• CustomCustom

  Above 20,000 terms, quoted on request.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

Pro Rank Tracker

• Annual discount

  10% off with annual billing

  PRT's pricing page takes 10% off for annual billing: Starter is $89 a month instead of $99, and Agency at 3,000 terms is $179 instead of $199.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.