SerpApi vs SERPHouse (2026): which should you pick?

Pick SerpApi if

• Fits if you need Google AI Overviews, AI Mode and other engines in one response format
• Works for low volumes that fit in 250 free searches or 1,000 paid ones a month

Look elsewhere if

• Pricey if you search in volume, at $25 per 1,000 on Starter where Serper charges $1
• Tight if you're on Free, with 250 searches a month and at most 50 an hour
• Skip it if you want the U.S. Legal Shield on a small plan, as it starts on Production at $150 a month
• Watch out: plans are month to month, and yearly billing is only set up by request
• Watch out: Ludicrous Speed costs twice the price, and refunds stop after 7 days or 20% of a plan's searches

Pick SERPHouse if

• Fits if you track client rankings in Google Sheets and want it done on a schedule
• Works for small monthly volumes across Google, Bing and Yahoo

Look elsewhere if

• Skip it if you need Bing or Yahoo ads, since ad results are Google only
• Watch out: the top 100 Google results cost ten times a standard search, $7.50 per 1,000 on Basic
• Not for you if you need No Trace, the mode that deletes responses and logs, which is Enterprise only
• Tight if you sign up with a personal email, as the free credits then last 7 days
• Watch out: there's no yearly price, and anything past Regular is a custom plan by email

SerpApi

• Plans are month to month; the FAQ says yearly billing can only be set up by request while an official yearly plan is in the works.
• The U.S. Legal Shield is not included on the Free, Starter or Developer plans.
• Bigger self-serve plans run from Searcher at $725 for 100,000 searches a month to Cloud plans of 1 million searches and up from $3,750.
• Refunds are offered within 7 days of subscribing, unless more than 20% of the plan's searches have been used.

SERPHouse

• A standard search costs 10 credits, so Basic's 400,000 credits cover about 40,000 searches a month.
• Ad results are returned for Google only, not for Bing or Yahoo.
• Zero-retention No Trace mode is limited to Enterprise subscribers.
• There is no published yearly price; larger volumes go through a custom plan by email.

SerpApi

Google and many other engines

Endpoints for Google Search, AI Mode, AI Overview, Maps, Shopping, Scholar, Trends, Flights and Hotels, plus Bing, DuckDuckGo, Yahoo, Yandex, Baidu, Naver, YouTube, Amazon, eBay and Walmart.

Full browser and CAPTCHA solving

Each request runs immediately in a full browser through a proxy near the chosen location, and results come back as JSON or Markdown.

Only successful searches counted

Cached, errored and failed searches do not count against the monthly allowance, and a response with 100 results counts as one search.

Ludicrous Speed

An option on every paid plan that sends parallel requests for faster responses, at twice the price; Ludicrous Speed Max is four times the price.

U.S. Legal Shield

From the Production plan up, SerpApi says it takes on liability for the lawful collection of public search data, with up to $2 million in coverage.

Teams and client libraries

Unlimited team members with admin, developer, billing and viewer roles, and libraries for Python, JavaScript, Ruby, Go, PHP, Java, Rust and .NET, plus an MCP server.

SERPHouse

Google, Bing and Yahoo results

Organic results, featured snippets, People Also Ask and local results, with web, news, images, shopping, jobs, videos, forums and autocomplete searches.

Location and device targeting

Results from 245 countries down to state, city and municipality level, for desktop or mobile, using Google's own geographic targeting.

Top 100 results in one request

A single Google request can return the first 100 results, priced separately at ten times a standard search.

Bulk and scheduled requests

Send keywords in bulk and have results delivered to a postback or pingback URL instead of waiting on each response.

Keyword Rank Tracker for Google Sheets

A free add-on runs rank checks by keyword, location and device on a daily or weekly schedule and appends each result to the sheet.

No Trace mode

A request flag that deletes the response and its logs once delivered, offered only to Enterprise subscribers.

SerpApi

• Free$0

  250 searches a month with a throughput of 50 an hour.

• Starter$25

  per month for 1,000 searches, billed monthly

  Throughput of 200 successful searches an hour. No U.S. Legal Shield.

• Developer$75

  per month for 5,000 searches, billed monthly

  Throughput of 1,000 successful searches an hour. No U.S. Legal Shield.

• Production$150

  per month for 15,000 searches, billed monthly

  Throughput of 3,000 an hour, and the U.S. Legal Shield with up to $2 million in coverage.

• Big Data$275

  per month for 30,000 searches, billed monthly

  Throughput of 6,000 an hour, with the U.S. Legal Shield.

• EnterpriseCustom

  Custom volume and throughput, ZeroTrace mode, which stores no search data, and priority support. Sold through sales.

SERPHouse

• Free$0

  4,000 API credits and 60 concurrent requests, renewing monthly for work emails and lasting 7 days for personal ones.

• Basic$29.99

  per month for 400,000 API credits

  Standard SERP requests at $0.75 per 1,000, autocomplete at $0.37 and top-100 Google results at $7.50, with priority support.

• Regular$49.99

  per month for 800,000 API credits

  Standard SERP requests at $0.62 per 1,000 and top-100 Google results at $6.25, with dedicated support.

• CustomCustom

  Custom credit volumes and concurrency, with an account manager, onboarding and integration support for enterprise buyers.

SerpApi

• Education

  Special pricing for students and educators

  SerpApi's FAQ says universities, students and educators can email about their project and budget to arrange special pricing.

SERPHouse

No public discounts listed.