DataForSEO vs SERPHouse (2026): which should you pick?
As of Oct 24, 2026, we pick DataForSEO: it is first in our ranking of SERP and SEO data APIs, and it grades higher too, 2.8 against 2.4.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
DataForSEO grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DataForSEO
Pay-as-you-go APIs for SERP, keyword, backlink and AI mention data
Free trial · from $50
SERPHouse
SERP API for Google, Bing and Yahoo with a Google Sheets rank tracker
Free plan · from $29.99/mo
Which one is for you
Pick DataForSEO if
- Fits if you're building your own rank tracker, keyword tool or backlink checker and want one bill for the data
- Works for batch jobs that can wait minutes for a queued result at $0.60 per 1,000
Look elsewhere if
- Not for you if you want reports to look at, since it returns JSON with no SEO dashboard
- Tight if you're only testing, as the $1 trial credit goes fast and the next step is a $50 top-up
- Watch out: search operators multiply the price of a Google query by five
- Pricey if you pull backlinks or AI mentions in bulk, at $0.024 a task plus $0.000036 a row, and $0.1 a task plus $0.001 a row
Pick SERPHouse if
- Fits if you track client rankings in Google Sheets and want it done on a schedule
- Works for small monthly volumes across Google, Bing and Yahoo
Look elsewhere if
- Skip it if you need Bing or Yahoo ads, since ad results are Google only
- Watch out: the top 100 Google results cost ten times a standard search, $7.50 per 1,000 on Basic
- Not for you if you need No Trace, the mode that deletes responses and logs, which is Enterprise only
- Tight if you sign up with a personal email, as the free credits then last 7 days
- Watch out: there's no yearly price, and anything past Regular is a custom plan by email
How we grade them
| 2.8GPADataForSEOGood | 2.4GPASERPHouseFair | |
|---|---|---|
| Value for money | B$50 is the smallest top-up and the balance never expires, a first spend at the dear end of this category's usual $25 to $50. The rate lifts it: Google results are $0.60 per 1,000 in the standard queue and $2 live, where most rivals here charge $1 to $4. | BBasic is $29.99 a month for 400,000 credits, inside this category's usual range, but at 10 credits a search that's about 40,000 searches, $0.75 per 1,000, one of the lowest rates here. Regular is $0.62. |
| Free plan and trial | CNo free plan. New accounts get $1 of trial credit and a Sandbox that returns sample responses, enough to wire up your code, and then it's a $50 top-up. | C4,000 credits a month with no card, about 400 searches, but only for a work email. Sign up with a personal email and they last 7 days. |
| Features | ASearch results from Google, Bing, YouTube, Yahoo, Baidu, Naver and Seznam, plus keyword volumes, its own backlink index back to 2019, site crawls and brand mentions in ChatGPT and AI Overviews. No other API in this category covers that much of the SEO job from one key. | CGoogle, Bing and Yahoo with web, news, images, shopping, jobs and videos, city targeting, the top 100 Google results in one call and bulk requests. The listing's own gap: ads come back for Google only, not Bing or Yahoo. |
| Ease of use | CJudged on how fast a developer gets a first result: a Sandbox, spending limits per API and connectors for Sheets, n8n and Make. No rating on record, and each API is billed per SERP, task, row or page, which takes reading before you start. | CJudged on how fast a developer gets a first result: bulk requests delivered to a postback URL, and a Google Sheets add-on that checks ranks with no code. No rating on record. |
| Platforms and integrations | BWeb, with an API and connectors for Google Sheets, n8n, Make, Zapier, Airtable, Postman and Pabbly. No desktop or phone app, so B is the top. | BWeb, with an API, postback URLs and its own Google Sheets add-on for scheduled rank checks. No desktop or phone app, so B is the top. |
| Best for | SEO data for building your own tools | Google, Bing and Yahoo results on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataForSEO and SERPHouse. How we grade
Where they differ
- DataForSEO also covers keyword research, site audit, backlink analysis and AI search visibility.
- SERPHouse also covers rank tracking.
In commonWebPublic APISERP API
At a glance
| DataForSEO | SERPHouse | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $50 minimum top-up, used as you go | $29.99 per month for 400,000 API credits |
| Free plan | None | 4,000 API credits a month, about 400 standard searches, renewing monthly for a work email; a personal email gets them for 7 days only. No credit card and no rollover. |
| Free trial | $1 of trial credit for new accounts, plus a free Sandbox that returns sample responses | None listed |
| Web | ||
| Made by | DataForSEO OU | SERPHouse |
| Price read from | dataforseo.com | serphouse.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
DataForSEO
- Google organic results cost $0.0006 per SERP in the standard queue, $0.0012 in the priority queue and $0.002 live; search operators multiply the price by five.
- Backlinks API calls cost $0.024 per task plus $0.000036 per row, and LLM Mentions $0.1 per task plus $0.001 per row.
- There is no free plan: after the $1 trial credit, the account needs a top-up of at least $50.
- It is a data API with no ready-made SEO dashboard; results come back as JSON for your own code or a connector.
SERPHouse
- A standard search costs 10 credits, so Basic's 400,000 credits cover about 40,000 searches a month.
- Ad results are returned for Google only, not for Bing or Yahoo.
- Zero-retention No Trace mode is limited to Enterprise subscribers.
- There is no published yearly price; larger volumes go through a custom plan by email.
Key features
DataForSEO
- SERP API
- Search results from Google (organic, Maps, AI Mode, News, Images, Jobs and more), Bing, YouTube, Yahoo, Baidu, Naver and Seznam, in queued or live modes.
- Keyword data
- Search volume and keyword metrics from Google Ads, Bing Ads, Google Trends and clickstream sources, plus the Labs API for keyword and competitor research.
- Backlinks API
- Backlink profiles, referring domains, anchors and link history back to 2019 from DataForSEO's own continuously crawled index, with bulk endpoints for up to 1,000 targets.
- On-Page and Lighthouse
- Crawls websites, audits pages, parses content and takes screenshots, priced from $0.00015 a page.
- AI Optimization API
- LLM Mentions draws on a database of over 280 million prompts and answers from ChatGPT and Google AI Overviews; other endpoints return LLM responses and AI search volume.
- Spending controls
- The dashboard tracks usage and cost, sets daily spending limits per account, API or endpoint, and can top up the balance automatically.
SERPHouse
- Google, Bing and Yahoo results
- Organic results, featured snippets, People Also Ask and local results, with web, news, images, shopping, jobs, videos, forums and autocomplete searches.
- Location and device targeting
- Results from 245 countries down to state, city and municipality level, for desktop or mobile, using Google's own geographic targeting.
- Top 100 results in one request
- A single Google request can return the first 100 results, priced separately at ten times a standard search.
- Bulk and scheduled requests
- Send keywords in bulk and have results delivered to a postback or pingback URL instead of waiting on each response.
- Keyword Rank Tracker for Google Sheets
- A free add-on runs rank checks by keyword, location and device on a daily or weekly schedule and appends each result to the sheet.
- No Trace mode
- A request flag that deletes the response and its logs once delivered, offered only to Enterprise subscribers.
Plans
DataForSEO
Pay as you go$50
one-time top-up, used as you go
No subscription: the balance never expires and each API is billed at its own rate per SERP, task, row or page.
SERPHouse
Free$0
4,000 API credits and 60 concurrent requests, renewing monthly for work emails and lasting 7 days for personal ones.
Basic$29.99
per month for 400,000 API credits
Standard SERP requests at $0.75 per 1,000, autocomplete at $0.37 and top-100 Google results at $7.50, with priority support.
Regular$49.99
per month for 800,000 API credits
Standard SERP requests at $0.62 per 1,000 and top-100 Google results at $6.25, with dedicated support.
CustomCustom
Custom credit volumes and concurrency, with an account manager, onboarding and integration support for enterprise buyers.
Common questions
Which is cheaper, DataForSEO or SERPHouse?
As of Oct 23, 2026, DataForSEO starts at $50 minimum top-up, used as you go, and SERPHouse starts at $29.99 per month for 400,000 API credits.
Which has a free plan, DataForSEO or SERPHouse?
As of Oct 23, 2026, only SERPHouse has a free plan. DataForSEO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.