ShipBob vs Shippo (2026): which should you pick?
As of Nov 12, 2026, Shippo grades higher than ShipBob: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Shippo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shippo
Multi-carrier shipping app and API, priced by labels a month
Free plan · from $17/mo
Which one is for you
Pick ShipBob if
- Fits if you sell online and want someone else to store and ship your stock
- Works for brands shipping from several US regions
Look elsewhere if
- Skip it if you want to see a price before you talk to sales, because there isn't one
- Not for you if you only need labels for orders you pack yourself
- Watch out: storage, receiving, pick and pack fees apply, and kitting and B2B cost more
- Watch out: custom packaging is allowed, but you pay to store it, and returns are a flat fee each
- Watch out: its pricing page would not load for us on 12 November 2026, so this card leans on the listing
Pick Shippo if
- Fits if you ship from a Shopify, Etsy or eBay store and want several carriers' rates side by side
- Works for developers who want labels and tracking inside their own app through an API
Look elsewhere if
- Skip it if you want to print labels from a phone, since the listing shows a web app only
- Tight if you stay free, as Starter stops at 30 labels a month and 1 user, and labels on your own carrier account cost 5¢ each
- Pricey if you grow well past 200 labels, since Pro rises to $179 a month at 10,000 and $0.08 a label beyond that
- Watch out: non-US address checks cost 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates
- Watch out: branded tracking emails, pick lists and phone support need Pro, and postage is paid on top
How we grade them
| 2.0GPAShipBobFair | 2.4GPAShippoFair | |
|---|---|---|
| Value for money | CNo fulfillment price is published: every merchant gets a custom quote. With no number to set against the category's $14.99 to $75 plans, it sits in the middle by default. | C200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. |
| Free plan and trial | FNothing free on record. The dashboard is free for customers, but it only matters once you pay for storage and shipping. | CStarter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. |
| Features | BStorage, picking, packing, shipping, returns, international to 250+ destinations, B2B orders and a warehouse system for people with their own sites. Some of it, like B2B and kitting, costs extra. | BRates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. |
| Ease of use | CNo store rating on record. You connect your store, then send inventory to its centers, so there is real setup before the first order ships. | CNo store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. |
| Platforms and integrations | BWeb dashboard only, but it connects to Shopify, BigCommerce, Walmart and Amazon and has an API. | BWeb only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. |
| Best for | handing storage and shipping to a warehouse network | multi-carrier labels for small online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ShipBob and Shippo. How we grade
Where they differ
- ShipBob also covers inventory.
- Shippo also covers workflow automation and reports.
In commonWebPublic APIShipping labels
At a glance
| ShipBob | Shippo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $17 per month for up to 200 labels, billed annually ($19 billed monthly) |
| Free plan | None | Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ShipBob, Inc. | Shippo |
| Price read from | Not confirmed | goshippo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
ShipBob
- Fulfillment pricing is not published; every merchant gets a custom quote.
- The page says storage, receiving, and pick, pack and ship fees apply, with kitting and B2B services costing extra.
- The dashboard software is stated to be free for customers, so cost comes from fulfillment and shipping.
- Custom packaging is allowed, and the merchant pays to store it.
Shippo
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Key features
ShipBob
- Order fulfillment
- ShipBob receives and stores inventory, then picks, packs and ships each order from its network of fulfillment centers.
- Inventory distribution
- Stock can be placed across US regions through one hub, with automated replenishment between locations.
- International and B2B
- Ships to more than 250 destinations and can handle EDI-compliant and wholesale orders at an extra cost.
- Returns management
- Returns are processed for a flat fee per return, billed when the package arrives at a fulfillment center.
- Dashboard and integrations
- A dashboard tracks inventory, orders and shipments, and connects to stores through app-store integrations or an API.
- Warehouse management software
- A warehouse management system is offered to merchants with their own US warehouses, priced on request.
Shippo
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Plans
ShipBob
Pricing could not be confirmed. See shipbob.com.
Shippo
Starter$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
PremierCustom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
Ways to pay less
ShipBob
No public discounts listed.
Shippo
- Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
Common questions
Which is cheaper, ShipBob or Shippo?
As of Nov 12, 2026, ShipBob has no price we could confirm, and Shippo starts at $17 per month for up to 200 labels, billed annually ($19 billed monthly).
Which has a free plan, ShipBob or Shippo?
As of Nov 12, 2026, only Shippo has a free plan. ShipBob does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.