Sendcloud vs Shippo
We give Sendcloud a 2.2 GPA and Shippo a 2.4, out of 4.0. Shippo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sendcloud
European shipping platform for labels, tracking and returns
Shippo
Multi-carrier shipping app and API, priced by labels a month
How we grade them
| 2.2GPASendcloudFair | 2.4GPAShippoFair | |
|---|---|---|
| Value for money | DLite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels. | C200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. |
| Free plan and trial | CA free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card. | CStarter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. |
| Features | B170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job. | BRates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. |
| Ease of use | CNo store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small. | CNo store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. |
| Platforms and integrations | BWeb only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B. | BWeb only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. |
| Best for | shipping for online shops in Europe | multi-carrier labels for small online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sendcloud and Shippo. How we grade
Price against what you get
Sendcloud starts at about $31.38 a month and scores 2.7 out of 4 on features, ease of use and platforms. Shippo starts at $17 a month and scores 2.7.
They score the same, and Shippo starts $14.38 a month lower. Of the other shipping software on the chart, 1 scores higher than Sendcloud for less, and 1 scores higher than Shippo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sendcloud starts at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label. Shippo starts at $17 per month for up to 200 labels, billed annually ($19 billed monthly).
- Sendcloud also covers whatsApp messaging and review collection.
At a glance
| Sendcloud | Shippo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label | $17 per month for up to 200 labels, billed annually ($19 billed monthly) |
| Free plan | Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations. | Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Sendcloud | Shippo |
| Price read from | sendcloud.com | goshippo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Sendcloud
- Online shops in Europe shipping with DPD, GLS, DHL and other European carriers
- Sellers who want branded tracking messages and a returns portal
- Shops selling through Bol, Amazon, Etsy and their own store at once
Shippo
- Small online shops shipping from one or more storefronts
- Sellers who want to start free at low volume
- Developers adding labels and tracking to their own app
Worth knowing
Sendcloud
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Shippo
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Key features
Sendcloud
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Shippo
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Plans
Sendcloud
Free€0
Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.
Lite€28
per month, billed yearly (€35 billed monthly), plus €0.10 per label
Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.
Growth€87
per month, billed yearly (€109 billed monthly), plus €0.09 per label
Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.
Premium€175
per month, billed yearly (€219 billed monthly), plus €0.08 per label
Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.
Pro€639
per month, billed yearly (€799 billed monthly), plus €0.07 per label
Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.
EnterpriseCustom
Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.
Shippo
Starter$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
PremierCustom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
Ways to pay less
Sendcloud
- Annual discount
20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
Shippo
- Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
