Sendcloud
European shipping platform for labels, tracking and returns
Sendcloud report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for shipping for online shops in Europe
Sendcloud is built for European online shops: DPD, GLS, DHL and 170+ carriers, tracking messages by email, text and WhatsApp, and a returns portal. It prices in euros, and every label carries a fee on top of the plan, so 200 parcels a month on Lite comes to €48. The branded tracking page and returns portal start on Growth, at €87.
Who Sendcloud is for
- Great if you sell from Europe and ship with DPD, GLS or DHL
- Handy when shoppers keep asking where their parcel is, as updates go out by email, text and WhatsApp
- Good for shops selling on Bol, Amazon and Etsy alongside their own store
Who Sendcloud is not for
- Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan
- Not for you if you ship from the US, as its pages only name European countries and the UK
- Tight if you want a branded tracking page on Lite, since that starts on Growth at €87
Why Sendcloud gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyLite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels.
- CFree plan and trialA free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card.
- BFeatures170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job.
- CEase of useNo store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small.
- BPlatforms and integrationsWeb only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B.
What these grades rest on. Graded from this listing, whose facts were read from Sendcloud's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sendcloud#review"><img src="https://toolgpa.com/badge/sendcloud.svg" alt="Sendcloud: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Sendcloud stands among shipping software
Sendcloud's GPA of 2.2 is higher than 1 of the 10 other shipping software we grade, and level with 2.
It stands best on features (B, above 5 of 10) and worst on value for money (D, above 0).
Its paid plans start at about $31.38 a month, against a middle price of $19.49 for the category: 7 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 11 shipping software we grade, cut by the letter each got. Sendcloud’s own letter is outlined.
- DValue for moneyAbove 0 of 10, level with 1
- CFree plan and trialAbove 0 of 10, level with 8
- BFeaturesAbove 5 of 10, level with 5
- CEase of useAbove 0 of 10, level with 9
- BPlatforms and integrationsAbove 1 of 10, level with 9
Price against what you get
Each dot is one of 11 shipping software. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Sendcloud, or make your own?
Keep it
To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 7 of the 10 other shipping software grade higher. It costs $376.52 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Discounted carrier rates and labels, which take an agreement with each carrier.
- Connections to other products, each kept working as those products change.
- The WhatsApp Business API, which Meta opens only through approved partners.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sendcloud’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Sendcloud?
Sendcloud is a shipping platform for online shops in Europe. It imports orders from more than 100 shop and marketplace integrations, prints labels with its own pre-negotiated carrier rates or your contract, and adds branded tracking emails, texts and WhatsApp messages, plus a returns portal. Plans are priced in euros, with a monthly fee plus a small charge for each label.
Sendcloud has a free plan. Paid plans start at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label. See every plan
Good for
- Online shops in Europe shipping with DPD, GLS, DHL and other European carriers
- Sellers who want branded tracking messages and a returns portal
- Shops selling through Bol, Amazon, Etsy and their own store at once
Worth knowing
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Key features
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Sendcloud pricing
- Starts at
- €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label
- Free plan
- Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations.
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | €0 | Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract. |
| Lite | €28per month, billed yearly (€35 billed monthly), plus €0.10 per label | Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages. |
| Growth | €87per month, billed yearly (€109 billed monthly), plus €0.09 per label | Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support. |
| Premium | €175per month, billed yearly (€219 billed monthly), plus €0.08 per label | Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics. |
| Pro | €639per month, billed yearly (€799 billed monthly), plus €0.07 per label | Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales. |
| Enterprise | Custom | Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours. |
Read from sendcloud.com on Oct 18, 2026. Prices change, so confirm with Sendcloud before you buy.
Ways to pay less
- Annual discount20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
Stated on sendcloud.com
Works with
Sendcloud alternatives
- Sendcloud vs ShipStation
Free trial · from $14.99/mo
- Sendcloud vs Shippo
Free plan · from $17/mo
- Sendcloud vs Easyship
Free plan · from $23/mo
- Sendcloud vs AfterShip
Free plan · from $11/mo
Common questions
Is Sendcloud free?
Sendcloud has a free plan. Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations. Paid plans start at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.
How much does Sendcloud cost?
Sendcloud lists 6 plans. Free: €0. Lite: €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label. Growth: €87 per month, billed yearly (€109 billed monthly), plus €0.09 per label. Premium: €175 per month, billed yearly (€219 billed monthly), plus €0.08 per label. Pro: €639 per month, billed yearly (€799 billed monthly), plus €0.07 per label. Enterprise: custom pricing. Prices were read from sendcloud.com on Oct 18, 2026.
What platforms does Sendcloud work on?
Sendcloud is available on Web.
Does Sendcloud offer any discounts?
Sendcloud publicly lists the following: 20% off with yearly billing.
Does Sendcloud have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Sendcloud is listed for Web.
Does Sendcloud have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Sendcloud is listed for Web.
Is Sendcloud open source?
Sendcloud is not described as open source on its own site, as read on Oct 18, 2026.
Does Sendcloud have an API?
Yes. Sendcloud offers a public API, according to its own site.
What does Sendcloud integrate with?
Sendcloud's listing names Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. A listing names up to eight integrations, so it may connect to more.
Does Sendcloud have a free trial?
Yes. 14-day free trial, no credit card required.
Who makes Sendcloud?
Sendcloud is made by Sendcloud. It dates from 2012.
What are the alternatives to Sendcloud?
The closest alternatives to Sendcloud in our directory are ShipStation, Shippo, Easyship and AfterShip. Each one has a side-by-side comparison with Sendcloud.
How does Sendcloud compare with other shipping software?
Sendcloud's GPA of 2.2 is higher than 1 of the 10 other shipping software we grade, and level with 2. It stands best on features (B, above 5 of 10) and worst on value for money (D, above 0).
Is Sendcloud good value for money?
ToolGPA grades Sendcloud D for value for money. Its paid plans start at about $31.38 a month, against a middle price of $19.49 for the category: 7 of the 9 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Sendcloud?
To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 7 of the 10 other shipping software grade higher. It costs $376.52 a year. What you could not make: Discounted carrier rates and labels, which take an agreement with each carrier. Connections to other products, each kept working as those products change. The WhatsApp Business API, which Meta opens only through approved partners. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.