The Sendcloud Insider’s Guide
Everything we know about Sendcloud in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sendcloud
The Insider’s Guide
European shipping platform for labels, tracking and returns
Every plan, grade, refund rule and rival among shipping software, read from Sendcloud’s own pages.
Made by Sendcloud · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sendcloud’s own pages, its app-store listings and our grades. Every fact in it is on Sendcloud’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 1 of the 10 other shipping software we grade
Sendcloud is a shipping platform for online shops in Europe. It imports orders from more than 100 shop and marketplace integrations, prints labels with its own pre-negotiated carrier rates or your contract, and adds branded tracking emails, texts and WhatsApp messages, plus a returns portal. Plans are priced in euros, with a monthly fee plus a small charge for each label.
To get you started, here are 9 things to know about Sendcloud, taken from its own pages and our grades.
It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time.
- 1
Best for shipping for online shops in Europe
Sendcloud is built for European online shops: DPD, GLS, DHL and 170+ carriers, tracking messages by email, text and WhatsApp, and a returns portal.
- 2
Paid plans start at about $31.38 a month
As its pricing page puts it: €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.
- 3
There is a free plan
Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations.
- 4
It runs on Web
Web.
- 5
Carrier choice and rates
Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- 6
Shop and marketplace integrations
100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- 7
Shipping rules and pick and pack
Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- 8
A 2.2 GPA, above 1 of 10
That is against the other shipping software we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
Sendcloud at a glance
- Pricing
- Free plan, from €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label
- Free plan
- Yes
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Sendcloud, since 2012
- Category
- Shipping Software
- Our grade
- 2.2 GPA, fair
The report card
Best for shipping for online shops in Europe
Sendcloud is built for European online shops: DPD, GLS, DHL and 170+ carriers, tracking messages by email, text and WhatsApp, and a returns portal. It prices in euros, and every label carries a fee on top of the plan, so 200 parcels a month on Lite comes to €48. The branded tracking page and returns portal start on Growth, at €87.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Lite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels. |
| Free plan and trial | C | A free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card. |
| Features | B | 170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job. |
| Ease of use | C | No store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small. |
| Platforms and integrations | B | Web only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sendcloud is for
- Great if you sell from Europe and ship with DPD, GLS or DHL
- Handy when shoppers keep asking where their parcel is, as updates go out by email, text and WhatsApp
- Good for shops selling on Bol, Amazon and Etsy alongside their own store
Who it is not for
- Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan
- Not for you if you ship from the US, as its pages only name European countries and the UK
- Tight if you want a branded tracking page on Lite, since that starts on Growth at €87
Good to know
Good for
- Online shops in Europe shipping with DPD, GLS, DHL and other European carriers
- Sellers who want branded tracking messages and a returns portal
- Shops selling through Bol, Amazon, Etsy and their own store at once
Worth knowing
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$31.38
A month to start. There is a free plan too
Sendcloud has a free plan. Paid plans start at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.
Free
€0
Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.
Lite
€28
per month, billed yearly (€35 billed monthly), plus €0.10 per label
Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.
Growth
€87
per month, billed yearly (€109 billed monthly), plus €0.09 per label
Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.
Premium
€175
per month, billed yearly (€219 billed monthly), plus €0.08 per label
Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.
Pro
€639
per month, billed yearly (€799 billed monthly), plus €0.07 per label
Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.
Enterprise
Custom
Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.
The free plan
Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations.
Trying it first
14-day free trial, no credit card required
Read from sendcloud.com on Oct 18, 2026.
Ways to pay less
Annual discount
20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
Stated on sendcloud.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
European shipping platform for labels, tracking and returns. Here is what it does, as its own site describes it, and what it covers: public API, workflow automation, reports, whatsApp messaging, shipping labels, review collection.
No phone or desktop app is listed, so it stops at a B.
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- Etsy
- Amazon
- eBay
- Magento
- PrestaShop
- Odoo
Sendcloud is made by Sendcloud, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/10
Other shipping software it is graded above
Sendcloud's GPA of 2.2 is higher than 1 of the 10 other shipping software we grade, and level with 2.
It stands best on features (B, above 5 of 10) and worst on value for money (D, above 0).
Its paid plans start at about $31.38 a month, against a middle price of $19.49 for the category: 7 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 11 shipping software we grade, cut by the letter each got. Sendcloud’s own letter is outlined.
- DValue for moneyAbove 0 of 10
- CFree plan and trialAbove 0 of 10
- BFeaturesAbove 5 of 10
- CEase of useAbove 0 of 10
- BPlatforms and integrationsAbove 1 of 10
Price against what you get
Each dot is one of 11 shipping software. Further left costs less; higher up scores better on features, ease of use and platforms. Sendcloud is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 7 of the 10 other shipping software grade higher. It costs $376.52 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Discounted carrier rates and labels, which take an agreement with each carrier.
- Connections to other products, each kept working as those products change.
- The WhatsApp Business API, which Meta opens only through approved partners.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sendcloud’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ShipStation, Shippo, Easyship and AfterShip
The 4 tools Sendcloud is most often weighed against, with where each one differs from it.
- 2.6GPA
ShipStation
Free trial · from $14.99/mo
Shipping software for online sellers, priced by shipments a month.
- Sendcloud has a free plan. ShipStation does not, though it has a free trial.
- Only ShipStation lists an iOS app.
- Sendcloud also covers whatsApp messaging and review collection.
- 2.4GPA
Shippo
Free plan · from $17/mo
Multi-carrier shipping app and API, priced by labels a month.
- Sendcloud also covers whatsApp messaging and review collection.
- 2.4GPA
Easyship
Free plan · from $23/mo
Shipping software with 550+ courier services and duty estimates.
- Sendcloud also covers whatsApp messaging and review collection.
- 2.2GPA
AfterShip
Free plan · from $11/mo
Branded order tracking pages and delivery emails for online stores.
- Sendcloud also covers workflow automation, whatsApp messaging, shipping labels and review collection.
- AfterShip also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sendcloud free?
Sendcloud has a free plan. Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations.
How much does Sendcloud cost?
Sendcloud lists 6 plans. Free: €0.
What platforms does Sendcloud work on?
Sendcloud is available on Web.
Does Sendcloud offer any discounts?
Sendcloud publicly lists the following: 20% off with yearly billing.
Does Sendcloud have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Sendcloud is listed for Web.
Does Sendcloud have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Sendcloud is listed for Web.
Is Sendcloud open source?
Sendcloud is not described as open source on its own site, as read on Oct 18, 2026.
Does Sendcloud have an API?
Yes. Sendcloud offers a public API, according to its own site.
What does Sendcloud integrate with?
Sendcloud's listing names Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo.
Does Sendcloud have a free trial?
Yes. 14-day free trial, no credit card required.
Who makes Sendcloud?
Sendcloud is made by Sendcloud. It dates from 2012.
What are the alternatives to Sendcloud?
The closest alternatives to Sendcloud in our directory are ShipStation, Shippo, Easyship and AfterShip.
How does Sendcloud compare with other shipping software?
Sendcloud's GPA of 2.2 is higher than 1 of the 10 other shipping software we grade, and level with 2.
Is Sendcloud good value for money?
ToolGPA grades Sendcloud D for value for money. Its paid plans start at about $31.38 a month, against a middle price of $19.49 for the category: 7 of the 9 others that charge start lower.
Could I make my own version of Sendcloud?
To replace Sendcloud you would be making discounted carrier rates and labels, which take an agreement with each carrier.
Where this guide comes from
The prices, plans, platforms and features were read from Sendcloud’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Sendcloud's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Sendcloud. Prices change, so check sendcloud.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,068
Tools graded, in 57 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,068
tools graded
57
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sendcloud, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sendcloud
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sendcloud: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/sendcloud
Know someone choosing between shipping software?
Send them this guide: toolgpa.com/tools/sendcloud/guide
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See our other guides
The best-graded shipping software after Sendcloud, each with an Insider's Guide of its own.
- Shipping Software Insider's GuideEvery one of the 11 shipping software we grade, compared
- Pirate Ship Insider's GuideFree web app for discounted USPS and UPS labels, with no monthly fee3.0 GPA
- Veeqo Insider's GuideAmazon's free multichannel shipping app, with paid inventory tools3.0 GPA
- ShipStation Insider's GuideShipping software for online sellers, priced by shipments a month2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sendcloud’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Sendcloud is a trademark of its owner, and this guide is not made, paid for or approved by Sendcloud. Prices and plans change: check sendcloud.com before you buy.