AfterShip vs Sendcloud
We give AfterShip and Sendcloud the same GPA: 2.2 out of 4.0. AfterShip grades higher on value for money. Sendcloud grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AfterShip
Branded order tracking pages and delivery emails for online stores
Sendcloud
European shipping platform for labels, tracking and returns
How we grade them
| 2.2GPAAfterShipFair | 2.2GPASendcloudFair | |
|---|---|---|
| Value for money | CGraded against its listed rivals, on Shopify prices. Essentials is $108 a year for 100 shipments a month, and the other 100 of a 200-parcel month cost $0.08 each, $8 a month more. That's mid-pack against tools that mostly print the labels as well. | DLite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels. |
| Free plan and trial | CFree tracks 50 shipments a month with a dashboard and carrier delivery dates, but no branded page and no customer emails, which are the reasons to buy it. Essentials has a 7-day trial and costs $1 for the first month. | CA free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card. |
| Features | CIt does tracking fully: 1,100+ carriers, a branded page, email and text updates, delivery estimates and reports on late parcels. That's a smaller job than its listed rivals do, since they also buy the labels. The API and your own domain need Premium. | B170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and pulls in shipments from your store, a CSV file or the API, then you style the tracking page. Ordinary setup. | CNo store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small. |
| Platforms and integrations | BWeb only, with Shopify, Klaviyo, Gorgias, Zendesk, Attentive, ShipStation, Loox and Amazon Seller Central. The API and webhooks start at Premium, and there's no phone or desktop app listed. | BWeb only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B. |
| Best for | branded tracking pages and delivery emails | shipping for online shops in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AfterShip and Sendcloud. How we grade
Price against what you get
AfterShip starts at $11 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sendcloud starts at about $31.38 a month and scores 2.7.
Sendcloud scores higher, and starts $20.38 a month higher: the question is whether the extra is worth that to you. Of the other shipping software on the chart, none scores higher than AfterShip for less, and 1 scores higher than Sendcloud for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AfterShip starts at $11 per month for up to 100 shipments, billed monthly. Sendcloud starts at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.
- AfterShip also covers dashboards.
- Sendcloud also covers workflow automation, whatsApp messaging, shipping labels and review collection.
At a glance
| AfterShip | Sendcloud | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $11 per month for up to 100 shipments, billed monthly | €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label |
| Free plan | 50 shipments a month (up to 500 on the first import), 1,100+ carriers, service-level tracking updates, an order tracking dashboard and carrier delivery estimates. | Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations. |
| Free trial | 7-day free trial of Essentials | 14-day free trial, no credit card required |
| Web | ||
| Made by | AfterShip | Sendcloud |
| Price read from | apps.shopify.com | sendcloud.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AfterShip
- Shopify stores that get many "where is my order?" messages
- Brands that want a tracking page and delivery emails in their own style
- Teams already buying labels elsewhere that need tracking across carriers
Sendcloud
- Online shops in Europe shipping with DPD, GLS, DHL and other European carriers
- Sellers who want branded tracking messages and a returns portal
- Shops selling through Bol, Amazon, Etsy and their own store at once
Worth knowing
AfterShip
- It tracks parcels rather than buying labels; AfterShip sells labels and returns as separate products.
- Plans are billed per shipment tracked, and each shipment over the quota costs $0.08 on Essentials or $0.12 on Premium.
- The API, webhooks and a tracking page on your own domain need Premium at $70 a month.
- The Free plan has no branded tracking page or customer emails, so shoppers see only the carrier's own updates.
Sendcloud
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Key features
AfterShip
- Tracking across 1,100+ carriers
- Detects the carrier automatically on paid plans and follows each parcel, importing shipments from your store, a CSV file or the API.
- Branded tracking page
- Essentials adds a tracking page with your logo; Premium moves it onto your own domain and adds product recommendations.
- Email and SMS notifications
- Paid plans send automatic shipment updates by email and text, so customers do not have to ask where their order is.
- Estimated delivery dates
- Every plan shows the carrier's delivery estimate; Premium adds AI-predicted delivery dates for product and checkout pages.
- Dashboard and analytics
- A shipment dashboard flags exceptions and delays, with reports on Essentials and a full analytics suite on Premium.
- API and webhooks
- The Tracking API and webhooks start at Premium; Essentials users import shipments by app, CSV or hand instead.
Sendcloud
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Plans
AfterShip
Free$0
50 shipments a month, tracking dashboard and carrier delivery dates; no branded page or customer notifications.
Essentials$11
per month for up to 100 shipments, billed monthly
Branded tracking page with your logo, email and SMS notifications, reports. Extra shipments cost $0.08 each; first month $1.
Premium$70
per month for up to 500 shipments, billed monthly
Tracking page on your own domain, AI delivery estimates, product recommendations, full analytics, API and webhooks. $0.12 per extra shipment.
Sendcloud
Free€0
Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.
Lite€28
per month, billed yearly (€35 billed monthly), plus €0.10 per label
Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.
Growth€87
per month, billed yearly (€109 billed monthly), plus €0.09 per label
Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.
Premium€175
per month, billed yearly (€219 billed monthly), plus €0.08 per label
Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.
Pro€639
per month, billed yearly (€799 billed monthly), plus €0.07 per label
Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.
EnterpriseCustom
Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.
Ways to pay less
AfterShip
- Annual discount
About 16 to 18% off with yearly billing
Essentials is $108 a year against $11 a month (save 18%), and Premium is $708 a year against $70 a month (save 16%).
- Other savings
First month for $1
Essentials and Premium cost $1 for the first month, then renew at the regular monthly price.
Sendcloud
- Annual discount
20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
