Shippo vs Zonos (2026): which should you pick?
As of Nov 13, 2026, Shippo grades higher than Zonos: 2.4 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Shippo grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shippo
Multi-carrier shipping app and API, priced by labels a month
Free plan · from $17/mo
Which one is for you
Pick Shippo if
- Fits if you ship from a Shopify, Etsy or eBay store and want several carriers' rates side by side
- Works for developers who want labels and tracking inside their own app through an API
Look elsewhere if
- Skip it if you want to print labels from a phone, since the listing shows a web app only
- Tight if you stay free, as Starter stops at 30 labels a month and 1 user, and labels on your own carrier account cost 5¢ each
- Pricey if you grow well past 200 labels, since Pro rises to $179 a month at 10,000 and $0.08 a label beyond that
- Watch out: non-US address checks cost 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates
- Watch out: branded tracking emails, pick lists and phone support need Pro, and postage is paid on top
Pick Zonos if
- Fits if you sell abroad and want duties and taxes shown at checkout
- Works for stores that want product codes and customs handled for them
Look elsewhere if
- Skip it if you want a price first: only a contact-sales form is shown
- Not for you if you want to try it first: no free plan or trial is listed
- Watch out: Checkout, Landed Cost, Classify and Brokerage are separate products
- Not for you if you ship into countries other than the US: brokerage focuses on US entries
How we grade them
| 2.4GPAShippoFair | 1.8GPAZonosWeak | |
|---|---|---|
| Value for money | C200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. | CNo price is published; the pricing address leads to a contact-sales form, so there is nothing to set against the $20 category middle. |
| Free plan and trial | CStarter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. | FNo free plan and no trial on the pages read. |
| Features | BRates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. | CLanded cost, product classification, checkout, brokerage and carrier links. They are separate products, so cost and coverage depend on which you buy. |
| Ease of use | CNo store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. | CNo store rating on record. It plugs into your store and carriers through an API, so it is a C. |
| Platforms and integrations | BWeb only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. | BWeb only, with Magento, BigCommerce, WooCommerce, Shopify, DHL, FedEx, UPS and an API. |
| Best for | multi-carrier labels for small online shops | duties, taxes and customs for cross-border orders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shippo and Zonos. How we grade
Where they differ
- Shippo also covers workflow automation and reports.
In commonWebPublic APIShipping labels
At a glance
| Shippo | Zonos | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $17 per month for up to 200 labels, billed annually ($19 billed monthly) | Not published |
| Free plan | Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Shippo | Zonos |
| Price read from | goshippo.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Shippo
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Zonos
- No prices are published; the pricing address redirects to a contact-sales form.
- Products are separate (Checkout, Landed Cost, Classify, Brokerage), so costs depend on which you use.
- The brokerage service is focused on U.S. entries.
Key features
Shippo
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Zonos
- Landed cost
- Calculates duties, taxes and fees for over 200 countries and territories, and says it covers the difference if customs charges more than quoted.
- HS code classification
- Classify assigns tariff codes from a product description or image; a deeper tier is called Classify Ultra.
- Localized checkout
- Checkout shows prices in the shopper's currency and supports local payment methods, with plugins for Magento, BigCommerce and WooCommerce.
- Brokerage
- A licensed U.S. customs brokerage subsidiary files informal entries for high-volume parcel programs.
- Hello widget
- A drop-in website widget that converts prices to local currency and estimates duty and tax for visitors.
- Bring your own carriers
- Shipping labels and commercial invoices can be generated, using the seller's own carrier rates, including DDP shipping.
Plans
Shippo
Starter$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
PremierCustom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
Zonos
Pricing could not be confirmed. See zonos.com.
Ways to pay less
Shippo
- Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
Zonos
No public discounts listed.
Common questions
Which is cheaper, Shippo or Zonos?
As of Nov 12, 2026, Shippo starts at $17 per month for up to 200 labels, billed annually ($19 billed monthly), and Zonos has no price we could confirm.
Which has a free plan, Shippo or Zonos?
As of Nov 12, 2026, only Shippo has a free plan. Zonos does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.