ShopBase vs WooCommerce (2026): which should you pick?

Pick ShopBase if

• Fits if you dropship or print on demand
• Makes sense if you want phone management for orders

Look elsewhere if

• Skip it if you want a free plan, as there's only a 14-day trial
• Pricey if you use third-party payments: a fee of 2% on Basic goes on top of the provider's
• Watch out: Enterprise is $1,999 a month, billed monthly only, and a downgrade waits 12 months
• Watch out: each extra storefront costs the plan's monthly price

Pick WooCommerce if

• Fits if you already have a WordPress site and want to add a shop to it
• Works for picking your own payment provider with no platform fee on sales

Look elsewhere if

• Skip it if you don't want to deal with hosting, updates, backups and security
• Not for you if you want one simple bill, as hosting at $25 to $350 a month and extensions are paid separately
• Watch out: many features are paid extensions at $29 to $299 a year each
• Tight if you ship a lot, since labels come through outside services such as ShipStation or Shippo
• Watch out: card fees depend on your processor; Woo gives about 2.5% to 2.9% + 30¢ for WooPayments

ShopBase

• Third-party payment providers carry a platform fee of 2% on Basic, 1% on Standard, 0.6% on Pro and 0.2% on Enterprise, on top of the provider's own charges.
• Each extra storefront costs the plan's monthly price ($19 on Basic, $59 on Standard, $299 on Pro, $79 on Enterprise), with volume discounts through support.
• Enterprise is $1,999 a month with no yearly option, and a downgrade is possible only after 12 months.
• The pricing page shows a 14-day trial but no free plan.

WooCommerce

• You need WordPress and web hosting from a provider you choose; Woo puts hosting for most stores at $25 to $350 a month.
• Many features come as paid extensions, which Woo says cost $29 to $299 a year each.
• Card fees depend on the processor; Woo gives about 2.5% to 2.9% + 30¢ per transaction for its own WooPayments.
• Because the store runs on your own hosting, updates, backups and security fall to you or your host.

ShopBase

Store builder and themes

A drag-and-drop builder with themes and templates, free SSL and unlimited bandwidth on every plan.

Dropshipping sourcing

Native AliExpress Connect for product sourcing and fulfillment, supplier integration by CSV, and tracking numbers that sync to PayPal.

Print on demand

The vendor runs a sister print-on-demand platform, PrintBase, and promotes ShopBase as a storefront for it.

Sales and marketing tools

Abandoned-checkout recovery, discount codes, upsell and cross-sell tools, unlimited contacts and fraud analysis.

Global selling

Storefront translation, tax settings and a Global Markets feature for localized selling.

Mobile store management

iOS and Android apps for managing a store from a phone.

WooCommerce

Open-source WordPress plugin

Adds a store to a WordPress site. The code is open source, so the store can be changed freely, and products, orders and API use are not capped.

Any payment provider

Use Woo's own WooPayments or any other gateway or buy-now-pay-later service, run several at once, and pay no extra fee to Woo for using a third-party processor.

Extensions and themes

Hundreds of extensions and themes in Woo's marketplace add features such as subscriptions, wholesale pricing and marketing tools, many of them paid.

Shipping integrations

Live carrier rates, label printing, tracking and returns come through integrations such as ShipStation, Shippo and Easyship, which are free to download.

Mobile app and in-person sales

The free WooCommerce app for iOS and Android manages products and orders and takes payments in person with Tap to Pay or a Woo card reader.

ShopBase

• Basic$17

  per month, billed yearly ($19 billed monthly)

  5 additional staff accounts, 2 domains per store and a 2% fee on third-party payment providers.

• Standard$53

  per month, billed yearly ($59 billed monthly)

  10 additional staff accounts, 10 domains per store and a 1% third-party payment provider fee.

• Pro$269

  per month, billed yearly ($299 billed monthly)

  100 additional staff accounts, priority support and a 0.6% third-party payment provider fee.

• Enterprise$1,999

  per month, billed monthly only

  Six storefronts included, unlimited staff and domains, a 0.2% third-party payment provider fee and features for flash-sale traffic.

WooCommerce

• WooCommerce$0

  The free, open-source WordPress plugin, which you host yourself on a provider you choose. No monthly subscription, platform fee or revenue share.

ShopBase

• Annual discount

  About 10% off with yearly billing

  Yearly plans cost $17, $53 and $269 a month instead of $19, $59 and $299 on Basic, Standard and Pro, paid annually. Enterprise has no yearly price.

WooCommerce

No public discounts listed.