Ecwid vs ShopBase (2026): which should you pick?

Pick Ecwid if

• Fits if you already have a website and want a shop inside it
• Works for selling the same products on several sites and social pages

Look elsewhere if

• Skip it if you want to try it free first, as there's no free plan or trial
• Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
• Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
• Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
• Watch out: marketplace selling needs Business plus third-party apps that may charge extra

Pick ShopBase if

• Fits if you dropship or print on demand
• Makes sense if you want phone management for orders

Look elsewhere if

• Skip it if you want a free plan, as there's only a 14-day trial
• Pricey if you use third-party payments: a fee of 2% on Basic goes on top of the provider's
• Watch out: Enterprise is $1,999 a month, billed monthly only, and a downgrade waits 12 months
• Watch out: each extra storefront costs the plan's monthly price

Ecwid

• There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
• Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
• Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
• The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

ShopBase

• Third-party payment providers carry a platform fee of 2% on Basic, 1% on Standard, 0.6% on Pro and 0.2% on Enterprise, on top of the provider's own charges.
• Each extra storefront costs the plan's monthly price ($19 on Basic, $59 on Standard, $299 on Pro, $79 on Enterprise), with volume discounts through support.
• Enterprise is $1,999 a month with no yearly option, and a downgrade is possible only after 12 months.
• The pricing page shows a 14-day trial but no free plan.

Ecwid

Add a store to any website

Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.

Instant Site builder

Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.

Social, marketplace and in-person selling

Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.

Tax, shipping and stock

Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.

Marketing automation

Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.

Subscriptions and digital goods

Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

ShopBase

Store builder and themes

A drag-and-drop builder with themes and templates, free SSL and unlimited bandwidth on every plan.

Dropshipping sourcing

Native AliExpress Connect for product sourcing and fulfillment, supplier integration by CSV, and tracking numbers that sync to PayPal.

Print on demand

The vendor runs a sister print-on-demand platform, PrintBase, and promotes ShopBase as a storefront for it.

Sales and marketing tools

Abandoned-checkout recovery, discount codes, upsell and cross-sell tools, unlimited contacts and fraud analysis.

Global selling

Storefront translation, tax settings and a Global Markets feature for localized selling.

Mobile store management

iOS and Android apps for managing a store from a phone.

Ecwid

• Starter$5

  per month

  Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.

• Venture$29

  per month, billed annually ($35 billed monthly)

  Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.

• Business$49

  per month, billed annually ($65 billed monthly)

  Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.

• Unlimited$119

  per month, billed annually ($149 billed monthly)

  Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.

ShopBase

• Basic$17

  per month, billed yearly ($19 billed monthly)

  5 additional staff accounts, 2 domains per store and a 2% fee on third-party payment providers.

• Standard$53

  per month, billed yearly ($59 billed monthly)

  10 additional staff accounts, 10 domains per store and a 1% third-party payment provider fee.

• Pro$269

  per month, billed yearly ($299 billed monthly)

  100 additional staff accounts, priority support and a 0.6% third-party payment provider fee.

• Enterprise$1,999

  per month, billed monthly only

  Six storefronts included, unlimited staff and domains, a 0.2% third-party payment provider fee and features for flash-sale traffic.

Ecwid

• Annual discount

  Pay annually to save 16%

  Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.

ShopBase

• Annual discount

  About 10% off with yearly billing

  Yearly plans cost $17, $53 and $269 a month instead of $19, $59 and $299 on Basic, Standard and Pro, paid annually. Enterprise has no yearly price.