SimpleTexting vs Tatango (now momoGood) (2026): which should you pick?
As of Nov 13, 2026, we pick SimpleTexting: it is first in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 1.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
SimpleTexting grades higher on the free plan, ease of use and platforms. They get the same grade on value for money and features.
Price, platforms and features side by side. The table says where each price was read and when.
SimpleTexting
SMS marketing and two-way texting priced by monthly message credits
Tatango (now momoGood)
Nonprofit text messaging: broadcast, peer-to-peer and RCS
Which one is for you
Pick SimpleTexting if
- Fits if you're a small US business sending promotions and reminders by text
- Works for churches and nonprofits, with 15% off monthly plans
Look elsewhere if
- Not for you if your customers are on WhatsApp or Instagram rather than plain texts
- Pricey if your team is big, as each user past 3 costs $20 a month
- Tight if you downgrade, as rolled-over credits are lost when you do
- Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
- Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up
Pick Tatango (now momoGood) if
- Fits if you are a nonprofit that fundraises by text
- Works for teams that also run events and auctions
Look elsewhere if
- Not for you if you want a price first: it is quoted by email
- Not for you if you are a general business, as the page is for nonprofits
- Watch out: the company is now momoGood, and the old name redirects
- Not for you if you want a free plan or trial, as none is listed
How we grade them
| 2.4GPASimpleTextingFair | 1.6GPATatango (now momoGood)Weak | |
|---|---|---|
| Value for money | C1,000 credits, enough to text 1,000 customers once, is $39.20 a month billed yearly ($49 monthly). A local number adds $10 a month and $4 to register, and carriers add about $0.0025 a US text. That's ordinary for this category. | CNo price is published, so it cannot be set against the category. |
| Free plan and trial | CNo free plan, but a free trial with no credit card. It has you text your own number first, so you see how a campaign lands before paying. | FNo free plan or trial is listed on the pricing page. |
| Features | CThe texting job done fully: mass texts and MMS, two-way replies, unlimited keywords, forms and pop-ups, auto-replies, drip campaigns and an AI writer. But texting is one channel of this category, with no WhatsApp or Instagram. | CBroadcast, peer-to-peer and RCS messages with text-to-give, aimed at nonprofits rather than general businesses. |
| Ease of use | B4.68 from 3,487 App Store ratings, just under the 4.7 an A needs. Every plan has the same features, so there's no tier puzzle to work out either. | CNo store rating on record, and sending needs compliance setup. |
| Platforms and integrations | BWeb, iPhone and Android, with Mailchimp, Zapier, Calendly and the API on every plan. No desktop app, which an A needs. | CWeb only, with no integrations on record. |
| Best for | mass texts and replies for small US businesses | broadcast texting for nonprofits |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SimpleTexting and Tatango (now momoGood). How we grade
Where they differ
- SimpleTexting also covers forms.
At a glance
| SimpleTexting | Tatango (now momoGood) | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $23.20 per month for 500 credits, billed annually ($29 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | Free trial with no credit card required, which lets you text your own number before texting customers | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SimpleTexting, LLC (part of Sinch) | momoGood |
| Price read from | simpletexting.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
SimpleTexting
- A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
- Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
- A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
- Rollover credits are lost if you downgrade your plan.
Tatango (now momoGood)
- No prices are published; the pricing page asks for your organization and size and replies with a written quote.
- The company is now momoGood and sells events, auctions and workplace giving beside messaging.
- The messaging page is written for nonprofits; its lists include political teams, and general businesses are not its stated audience.
- Compliance documents are listed for TCPA, 10DLC and short codes, SOC 2 and a DPA.
Key features
SimpleTexting
- Mass texting and MMS
- Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.
- Two-way messaging
- Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.
- Keywords, forms and pop-ups
- Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.
- Auto-replies and drip campaigns
- Automatic replies and scheduled sequences of texts that go out after someone joins a list.
- AI Assist
- A message generator that drafts campaign texts, included on every plan.
- Rollover credits
- On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.
Tatango (now momoGood)
- Broadcast texting
- Send one message to a whole opted-in list or segment over registered 10DLC numbers or short codes, with replies coming back to an inbox.
- Peer-to-peer texting
- Staff or volunteers send one-to-one texts, with each reply returning to the person who sent it.
- RCS rich messages
- Messages with a logo, image, video and buttons where supported, falling back to plain SMS on phones without RCS.
- Text-to-give and AI tools
- Text-to-give plus AI features listed as live in Messaging: donor scoring, smart sending, an AI message composer and A/B testing.
Plans
SimpleTexting
500 credits$23.20
per month for 500 credits, billed annually ($29 billed monthly)
All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.
1,000 credits$39.20
per month for 1,000 credits, billed annually ($49 billed monthly)
Same features with twice the credits; extra credits 5¢ each.
3,000 credits$87.20
per month for 3,000 credits, billed annually ($109 billed monthly)
Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).
7,500 credits$183.20
per month for 7,500 credits, billed annually ($229 billed monthly)
Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).
50,000 credits$719.20
per month for 50,000 credits, billed annually ($899 billed monthly)
Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).
CustomCustom
Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.
Tatango (now momoGood)
Pricing could not be confirmed. See momogood.com.
Ways to pay less
SimpleTexting
- Annual discount
Save 20% with yearly billing
SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.
- Nonprofit
15% off for nonprofits and churches
Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.
Tatango (now momoGood)
No public discounts listed.
Common questions
Which is cheaper, SimpleTexting or Tatango (now momoGood)?
As of Nov 13, 2026, SimpleTexting starts at $23.20 per month for 500 credits, billed annually ($29 billed monthly), and Tatango (now momoGood) has no price we could confirm.
Which has a free plan, SimpleTexting or Tatango (now momoGood)?
As of Nov 13, 2026, neither SimpleTexting nor Tatango (now momoGood) has a free plan. SimpleTexting has a free trial.
Which platforms do SimpleTexting and Tatango (now momoGood) run on?
As of Nov 13, 2026, only SimpleTexting lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.