EZ Texting vs Tatango (now momoGood) (2026): which should you pick?
As of Nov 13, 2026, EZ Texting grades higher than Tatango (now momoGood): 2.2 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
EZ Texting grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
Tatango (now momoGood)
Nonprofit text messaging: broadcast, peer-to-peer and RCS
Which one is for you
Pick EZ Texting if
- Fits if you're a small US or Canadian business starting out with text marketing
- Works for collecting sign-ups with keywords and QR codes on posters or receipts
Look elsewhere if
- Not for you if you have customers outside the US and Canada
- Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
- Tight if you send picture messages, as each MMS uses 3 of your 500 credits
- Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
- Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial
Pick Tatango (now momoGood) if
- Fits if you are a nonprofit that fundraises by text
- Works for teams that also run events and auctions
Look elsewhere if
- Not for you if you want a price first: it is quoted by email
- Not for you if you are a general business, as the page is for nonprofits
- Watch out: the company is now momoGood, and the old name redirects
- Not for you if you want a free plan or trial, as none is listed
How we grade them
| 2.2GPAEZ TextingFair | 1.6GPATatango (now momoGood)Weak | |
|---|---|---|
| Value for money | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. | CNo price is published, so it cannot be set against the category. |
| Free plan and trial | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. | FNo free plan or trial is listed on the pricing page. |
| Features | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. | CBroadcast, peer-to-peer and RCS messages with text-to-give, aimed at nonprofits rather than general businesses. |
| Ease of use | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. | CNo store rating on record, and sending needs compliance setup. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. | CWeb only, with no integrations on record. |
| Best for | text marketing for US and Canadian businesses | broadcast texting for nonprofits |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EZ Texting and Tatango (now momoGood). How we grade
Where they differ
- EZ Texting also covers qR codes.
At a glance
| EZ Texting | Tatango (now momoGood) | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $20 per month for 500 credits, billed annually ($25 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial of the Launch plan | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | EZ Texting | momoGood |
| Price read from | eztexting.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
Tatango (now momoGood)
- No prices are published; the pricing page asks for your organization and size and replies with a written quote.
- The company is now momoGood and sells events, auctions and workplace giving beside messaging.
- The messaging page is written for nonprofits; its lists include political teams, and general businesses are not its stated audience.
- Compliance documents are listed for TCPA, 10DLC and short codes, SOC 2 and a DPA.
Key features
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
Tatango (now momoGood)
- Broadcast texting
- Send one message to a whole opted-in list or segment over registered 10DLC numbers or short codes, with replies coming back to an inbox.
- Peer-to-peer texting
- Staff or volunteers send one-to-one texts, with each reply returning to the person who sent it.
- RCS rich messages
- Messages with a logo, image, video and buttons where supported, falling back to plain SMS on phones without RCS.
- Text-to-give and AI tools
- Text-to-give plus AI features listed as live in Messaging: donor scoring, smart sending, an AI message composer and A/B testing.
Plans
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
Tatango (now momoGood)
Pricing could not be confirmed. See momogood.com.
Ways to pay less
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
Tatango (now momoGood)
No public discounts listed.
Common questions
Which is cheaper, EZ Texting or Tatango (now momoGood)?
As of Nov 13, 2026, EZ Texting starts at $20 per month for 500 credits, billed annually ($25 billed monthly), and Tatango (now momoGood) has no price we could confirm.
Which has a free plan, EZ Texting or Tatango (now momoGood)?
As of Nov 13, 2026, neither EZ Texting nor Tatango (now momoGood) has a free plan. EZ Texting has a free trial.
Which platforms do EZ Texting and Tatango (now momoGood) run on?
As of Nov 13, 2026, only EZ Texting lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.