Skai vs StackAdapt (2026): which should you pick?
As of Nov 13, 2026, StackAdapt grades higher than Skai: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Skai grades higher on platforms. StackAdapt grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
StackAdapt
Programmatic advertising platform across CTV, display, native and more
Which one is for you
Pick Skai if
- Fits if you run an enterprise media budget over $4M a year
- Makes sense if you want one platform for dozens of ad publishers
Look elsewhere if
- Pricey if you are not an enterprise, at $114k a year
- Skip it if you want to try first, since there is no free plan or trial
- Watch out: pricing is annual, with a commitment review after three months
- Watch out: incrementality testing needs Enterprise Premier at $756k
- Watch out: Studio, Agent Connect and Datahub are separate products
Pick StackAdapt if
- Fits if you want one platform to buy many ad channels
- Works for an agency that wants managed or self-serve options
Look elsewhere if
- Skip it if you want posted prices, since none are shown
- Not for you if you want a free plan or trial, as neither exists
- Tight if you start on Basic or Grow, where dynamic creative is limited
- Watch out: only Basic can be signed up for online, and the other four need a demo
How we grade them
| 1.6GPASkaiWeak | 1.8GPAStackAdaptWeak | |
|---|---|---|
| Value for money | FFrom $114k a year, about $9,500 a month, for spend up to $4M a year, which is far above anything else in ad tools. Tiers go up to $756k and then custom. | CNo prices are shown for Basic, Grow, Scale, Accelerate or Enterprise, so we place it at the ordinary grade. The vendor says there is no minimum ad spend. |
| Free plan and trial | FNothing free: no plan and no trial on record. | FNo free plan and no trial. Basic pays by credit card. |
| Features | BOmnichannel media management, automation, competitive insights and an AI layer across 120+ publishers. Nothing in the listing shows a gap in the core work, though Studio, Agent Connect and Datahub are extra. | BBuys CTV, video, display, native, audio, out-of-home, email and direct mail, with measurement, an AI workspace and dynamic creative. Dynamic creative is limited on Basic and Grow. |
| Ease of use | CNo store rating on record. An enterprise onboarding comes first, with a client success team. | CCampaign setup, targeting and creative to configure. We found no store rating. |
| Platforms and integrations | BA web app covering 120+ publishers. No phone or desktop apps are listed. | CWeb only, with no integrations listed on its record. |
| Best for | omnichannel ad management for enterprise media teams | buying programmatic ads across channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Skai and StackAdapt. How we grade
Where they differ
- Skai also covers workflow automation and AI agents.
- StackAdapt also covers ad creative.
At a glance
| Skai | StackAdapt | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $114k per year, for advertisers spending up to $4M per year | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Skai | StackAdapt Inc. |
| Price read from | skai.io | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Skai
- Pricing starts at $114k per year, and the tier is set by annual ad spend: $4M, $10M, $20M and $35M ceilings.
- Annual pricing, with a review of the commitment available after the first three months.
- Incrementality testing and custom solution development are limited to Enterprise Premier and above.
- Studio, Agent Connect and Datahub are separate products; the pricing page lists the platform tiers only.
StackAdapt
- The plans page names five plans (Basic, Grow, Scale, Accelerate, Enterprise) but shows no prices, so pricing is recorded as unverified.
- The vendor says there is no minimum advertising spend requirement.
- Only the Basic plan has a Sign Up button; the other four plans route to a demo request.
- Basic pays by credit card, while higher plans offer net terms.
Key features
Skai
- Omnichannel media management
- Plan, activate, optimize and measure media across search, social, retail media and commerce channels from one platform. The homepage says it covers 300+ channels.
- Celeste AI
- Skai's AI assistant for insights and recommendations, included in every pricing tier.
- Skai Studio
- A separate product for designing, running and governing your own agents and media workflows.
- Agent Connect
- Lets agents you build or use elsewhere reach Skai's data and media actions through MCP connectors.
- Datahub
- A standalone product that unifies marketing data so it can feed analysis and AI agents.
StackAdapt
- Multi-channel buying
- Launches campaigns across connected TV, video, display, native, audio, digital out-of-home, email and direct mail from one platform.
- Ivy Studio
- An AI workspace for planning, analysis, forecasting, optimization and execution, grounded in the account's own campaign data.
- Measurement and attribution
- Includes measurement and forecasting tools and cross-channel attribution, with enhanced reporting on higher plans.
- Dynamic creative
- Dynamic creative optimization is limited on Basic and Grow and unlimited on higher plans, with a Creative Studio service.
- Self-serve or managed
- Basic and Grow are self-serve; Scale, Accelerate and Enterprise can be self-serve or managed.
Plans
Skai
Standard$114k
per year, for advertisers spending up to $4M per year
120+ publishers, automation and optimization, online training, dedicated client success support and Celeste AI.
Advanced$276k
per year, for advertisers spending up to $10M per year
Everything in Standard plus competitive insights and search term analysis.
Enterprise$504k
per year, for advertisers spending up to $20M per year
Everything in Advanced plus more read-only publishers, customizable audits and QA, and expanded customer journey intelligence.
Enterprise Premier$756k
per year, for advertisers spending up to $35M per year
Everything in Enterprise plus incrementality testing, white-glove onboarding and client success, and custom solution development.
Enterprise Premier +Custom
For advertisers spending more than $35M per year; priced to the business, through sales.
StackAdapt
Pricing could not be confirmed. See stackadapt.com.
Common questions
Which is cheaper, Skai or StackAdapt?
As of Nov 13, 2026, Skai starts at $114k per year, for advertisers spending up to $4M per year, and StackAdapt has no price we could confirm.
Which has a free plan, Skai or StackAdapt?
As of Nov 13, 2026, neither Skai nor StackAdapt has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.