AdRoll vs StackAdapt (2026): which should you pick?
As of Nov 13, 2026, AdRoll and StackAdapt share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where AdRoll grades higher, or features, where StackAdapt does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
StackAdapt
Programmatic advertising platform across CTV, display, native and more
Paid
Which one is for you
Pick AdRoll if
- Fits if you run an online shop and want retargeting with no minimum spend
- Works for marketers who already use Shopify or WooCommerce
Look elsewhere if
- Skip it if you want prices before you start: none are shown
- Watch out: social ads and attribution are add-ons below the Advanced package
- Not for you if you avoid commitments, as Advanced is one year through sales
- Watch out: third-party audience targeting is for US customers only
Pick StackAdapt if
- Fits if you want one platform to buy many ad channels
- Works for an agency that wants managed or self-serve options
Look elsewhere if
- Skip it if you want posted prices, since none are shown
- Not for you if you want a free plan or trial, as neither exists
- Tight if you start on Basic or Grow, where dynamic creative is limited
- Watch out: only Basic can be signed up for online, and the other four need a demo
How we grade them
| 1.8GPAAdRollWeak | 1.8GPAStackAdaptWeak | |
|---|---|---|
| Value for money | CNo dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend. | CNo prices are shown for Basic, Grow, Scale, Accelerate or Enterprise, so we place it at the ordinary grade. The vendor says there is no minimum ad spend. |
| Free plan and trial | FNothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package. | FNo free plan and no trial. Basic pays by credit card. |
| Features | CMultichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages. | BBuys CTV, video, display, native, audio, out-of-home, email and direct mail, with measurement, an AI workspace and dynamic creative. Dynamic creative is limited on Basic and Grow. |
| Ease of use | CNo store rating on record. You install tracking and build audiences and campaigns. | CCampaign setup, targeting and creative to configure. We found no store rating. |
| Platforms and integrations | BA web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign. | CWeb only, with no integrations listed on its record. |
| Best for | retargeting and multichannel ads, paid by spend | buying programmatic ads across channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdRoll and StackAdapt. How we grade
Where they differ
- AdRoll also covers marketing automation.
- StackAdapt also covers ad creative.
In commonWebPublic APIAI featuresReports
At a glance
| AdRoll | StackAdapt | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | NextRoll, Inc. | StackAdapt Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
AdRoll
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
StackAdapt
- The plans page names five plans (Basic, Grow, Scale, Accelerate, Enterprise) but shows no prices, so pricing is recorded as unverified.
- The vendor says there is no minimum advertising spend requirement.
- Only the Basic plan has a Sign Up button; the other four plans route to a demo request.
- Basic pays by credit card, while higher plans offer net terms.
Key features
AdRoll
- Multichannel campaigns
- Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- Audience segments
- Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- Social ads add-on
- A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- Reporting and attribution
- Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on.
- Managed services
- Creative services, onboarding and account management, with some items available only at qualifying spend.
StackAdapt
- Multi-channel buying
- Launches campaigns across connected TV, video, display, native, audio, digital out-of-home, email and direct mail from one platform.
- Ivy Studio
- An AI workspace for planning, analysis, forecasting, optimization and execution, grounded in the account's own campaign data.
- Measurement and attribution
- Includes measurement and forecasting tools and cross-channel attribution, with enhanced reporting on higher plans.
- Dynamic creative
- Dynamic creative optimization is limited on Basic and Grow and unlimited on higher plans, with a Creative Studio service.
- Self-serve or managed
- Basic and Grow are self-serve; Scale, Accelerate and Enterprise can be self-serve or managed.
Plans
AdRoll
Pricing could not be confirmed. See adroll.com.
StackAdapt
Pricing could not be confirmed. See stackadapt.com.
Common questions
Which is cheaper, AdRoll or StackAdapt?
As of Nov 13, 2026, AdRoll has no price we could confirm, and StackAdapt has no price we could confirm.
Which has a free plan, AdRoll or StackAdapt?
As of Nov 13, 2026, neither AdRoll nor StackAdapt has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.