Tealium vs Trackingplan (2026): which should you pick?

Pick Tealium if

• Fits if you are a large company with several data sources to join up
• Works for teams that need consent enforced at capture

Look elsewhere if

• Skip it if you are a small team, as the pages are written for enterprises
• Not for you if you want a price up front, as none is published
• Not for you if you want a trial, as none is mentioned
• Too light for report-and-dashboard analytics, because this is data infrastructure

Pick Trackingplan if

• Fits if you already pay for analytics and tag managers and worry about silent breakage
• Works for teams that ship site changes often

Look elsewhere if

• Skip it if you want analytics reports, as it checks data rather than showing it
• Pricey if you have several sites, because sessions count across all connected sites
• Watch out: the compliance module is 249 euros a month on Growth and not on Starter
• Watch out: agent credits are capped (50 on Starter), extra ones cost 100 euros per 100
• Watch out: Starter and Growth are monthly, Enterprise needs a one-year contract

Tealium

• No prices are published; the site routes buyers to a demo, so cost is unknown until a quote.
• The site describes the product for enterprises (it cites 850+ enterprise customers), not for small teams.
• No free plan or self-serve trial is mentioned on the pages read.
• It is a data infrastructure platform rather than a report-and-dashboard analytics tool.

Trackingplan

• Prices follow monthly sessions across all connected sites; the pricing page shows euros by default and a USD switch.
• The compliance module costs 249€ a month per account on Growth and is not available on Starter.
• Extra credits cost 100€ per 100; included credits reset monthly and purchased credits last 12 months.
• Starter and Growth are monthly plans only; Enterprise needs a one-year commitment.

Tealium

Data collection

Captures events from web, mobile, server-side, API, IoT and offline sources through one data layer, with schema validation and consent applied at capture.

Identity and unified profiles

Resolves identity across devices, sessions and channels into a persistent profile, with audiences that recompute as new signals arrive.

Warehouse activation

Activates modeled data from Snowflake, Databricks, BigQuery or Redshift without first loading a copy into Tealium.

Consent enforcement

Consent travels with each event, and central rules block activations that lack permission. The site cites SOC 2, ISO 27001, ISO 27018 and HIPAA BAAs.

AI integrations

Sends consented event streams to AWS Bedrock, Vertex AI, OpenAI and SageMaker, and lets agent frameworks query profiles through MCP.

Trackingplan

Automatic tracking specs

Learns your events and their expected properties from live traffic over about two days, with no manual setup.

24/7 monitoring and alerts

Detects anomalies in volumes, parameters and schema, and sends alerts and daily digests to the tools you already use.

Analytics agent

Answers questions, writes reports and runs implementation audits. Each conversation, report or audit uses one credit.

Compliance monitoring

An add-on checks for personal data in events and pixels, audits cookies and validates that tags respect consent.

Wide destination coverage

Inspects data headed to analytics, advertising, CDP, tag manager and consent tools, and lists 170 integrations.

Tealium

Pricing could not be confirmed. See tealium.com.

Trackingplan

• Starter$99

  per month for 300k sessions, billed monthly

  50 agent credits a month. Extra sessions cost $10 per 5,000 (shown in euros as 10€); compliance module not available.

• Growth$769

  per month for 1M sessions, billed monthly

  250 agent credits a month; compliance monitoring available as an add-on.

• Enterprise$2,200

  per month and up for 5M sessions, annual contract

  1,000+ credits, unlimited sites and apps, a dedicated Slack channel and CSM, and the compliance module included.