Mixpanel vs Trackingplan (2026): which should you pick?
As of Nov 13, 2026, Mixpanel grades higher than Trackingplan: 3.0 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Mixpanel grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
Trackingplan
Monitors analytics and marketing tracking for errors and drift
Which one is for you
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
Pick Trackingplan if
- Fits if you already pay for analytics and tag managers and worry about silent breakage
- Works for teams that ship site changes often
Look elsewhere if
- Skip it if you want analytics reports, as it checks data rather than showing it
- Pricey if you have several sites, because sessions count across all connected sites
- Watch out: the compliance module is 249 euros a month on Growth and not on Starter
- Watch out: agent credits are capped (50 on Starter), extra ones cost 100 euros per 100
- Watch out: Starter and Growth are monthly, Enterprise needs a one-year contract
How we grade them
| 3.0GPAMixpanelVery good | 2.0GPATrackingplanFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | C$99 a month for 300k sessions, billed monthly, sits in the middle of analytics prices. Growth is $769 for 1M sessions. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. | CA 7-day trial after a 2-day learning period, with 25 credits and no card. No free plan. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | DIt monitors tracking quality and needs another analytics tool to be useful at all. It does that job, but it is one narrow function. |
| Ease of use | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. | CNo store rating on record. It learns your events from live traffic for about two days, then you connect alerts. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | BWeb, with 170 integrations listed including GA4, Tag Manager, Amplitude, Mixpanel and Segment. |
| Best for | funnels and retention for apps and sites | catching broken analytics tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and Trackingplan. How we grade
Price against what you get
Mixpanel starts at $100 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trackingplan starts at $99 a month and scores 2.0.
Mixpanel scores higher, and starts $1 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 1 scores higher than Mixpanel for less, and 42 score higher than Trackingplan for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mixpanel also covers web analytics, session replay and a/B testing.
- Trackingplan also covers AI agents and reports.
At a glance
| Mixpanel | Trackingplan | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | $99 per month for 300k sessions |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | None |
| Free trial | None listed | 7 free days after a 2-day learning period, with 25 credits, no credit card |
| Web | ||
| Made by | Mixpanel | Trackingplan |
| Price read from | mixpanel.com | trackingplan.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Trackingplan
- Prices follow monthly sessions across all connected sites; the pricing page shows euros by default and a USD switch.
- The compliance module costs 249€ a month per account on Growth and is not available on Starter.
- Extra credits cost 100€ per 100; included credits reset monthly and purchased credits last 12 months.
- Starter and Growth are monthly plans only; Enterprise needs a one-year commitment.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Trackingplan
- Automatic tracking specs
- Learns your events and their expected properties from live traffic over about two days, with no manual setup.
- 24/7 monitoring and alerts
- Detects anomalies in volumes, parameters and schema, and sends alerts and daily digests to the tools you already use.
- Analytics agent
- Answers questions, writes reports and runs implementation audits. Each conversation, report or audit uses one credit.
- Compliance monitoring
- An add-on checks for personal data in events and pixels, audits cookies and validates that tags respect consent.
- Wide destination coverage
- Inspects data headed to analytics, advertising, CDP, tag manager and consent tools, and lists 170 integrations.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Trackingplan
Starter$99
per month for 300k sessions, billed monthly
50 agent credits a month. Extra sessions cost $10 per 5,000 (shown in euros as 10€); compliance module not available.
Growth$769
per month for 1M sessions, billed monthly
250 agent credits a month; compliance monitoring available as an add-on.
Enterprise$2,200
per month and up for 5M sessions, annual contract
1,000+ credits, unlimited sites and apps, a dedicated Slack channel and CSM, and the compliance module included.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Trackingplan
No public discounts listed.
Common questions
Which is cheaper, Mixpanel or Trackingplan?
As of Nov 13, 2026, Trackingplan is cheaper to start with: $99 a month, against $100 a month for Mixpanel. Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly), and Trackingplan starts at $99 per month for 300k sessions.
Which has a free plan, Mixpanel or Trackingplan?
As of Nov 13, 2026, only Mixpanel has a free plan. Trackingplan does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.