TradeTracker vs Webgains (2026): which should you pick?
As of Nov 13, 2026, TradeTracker grades higher than Webgains: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
TradeTracker grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
TradeTracker
Affiliate network linking advertisers and publishers worldwide
Paid
Webgains
Service-led affiliate network for retailers, agencies and publishers
Paid
Which one is for you
Pick TradeTracker if
- Fits if you are an advertiser who wants access to a ready publisher network
- Works for publishers who want to join programs through one network
Look elsewhere if
- Skip it if you want a price list, as network and platform fees are not stated
- Not for you if you want self-serve software, as access is by application
- Watch out: the site is split by country, so programs and terms differ by region
- Too light on detail for tool comparison, with no integrations listed
Pick Webgains if
- Fits if you want an agency-style team to set up your affiliate program
- Works for brands that pay a monthly minimum instead of building it themselves
Look elsewhere if
- Skip it if you want self-serve, because the team recommends a service level
- Watch out: no advertiser rate is published
- Not for you if you want a trial, as none is listed
- Too light for tracking beyond affiliate marketing
How we grade them
| 1.8GPATradeTrackerWeak | 1.6GPAWebgainsWeak | |
|---|---|---|
| Value for money | CNo advertiser fees are published, only that commission is paid on results, so value sits in the middle by default. | CRates aren't published; the site says there is one monthly minimum fee that differs by service level. |
| Free plan and trial | FNo free plan or trial is mentioned. Access is by application. | FPublishers can sign up free, but advertisers get no free plan or trial and must request a demo. |
| Features | BA publisher network, attribution models, publisher tools, video ads and account management cover the core job of a network. | CA publisher network, account management, a tracking suite, agency access and learning material. The listing shows no gaps. |
| Ease of use | CJoining means an application, a brochure request and account management, not a product you start using. No store rating is on record. | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. |
| Platforms and integrations | CWeb only, with no integrations listed on the pages read. | CWeb only, and the listing names no integrations. |
| Best for | a publisher network for European-style affiliate marketing | a managed affiliate network |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: TradeTracker and Webgains. How we grade
Where they differ
- TradeTracker also covers dashboards.
In commonWebReportsAffiliate trackingPartner payouts
At a glance
| TradeTracker | Webgains | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | TradeTracker.com | Webgains Ltd |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
TradeTracker
- No fees are published for advertisers; access is through an application and a brochure request.
- The advertiser page only says commission is paid on results; network and platform fees are not stated.
- The site is split by country, so programs and terms differ by region.
Webgains
- Advertiser rates are not published; the site says there is a single monthly minimum fee that differs by service level.
- Publishers can sign up free, according to the homepage, but advertisers must request a demo or start a program through the sales team.
- Programs are set up through the team, which recommends a service level, so it is not a self-serve tool.
Key features
TradeTracker
- Network of publishers
- Advertisers reach affiliates who apply to join, and keep the final say on which affiliates and which transactions they accept.
- Real Attribution models
- Offers first touchpoint, last touchpoint, time-decay, linear and position-based models plus a custom weighted model, rewarding publishers along the path.
- Pay on results
- The advertiser page describes a no-win-no-pay model: commission is set per campaign and paid only when results are achieved.
- Publisher tools
- Publishers get creatives, reporting filters and tracking through to invoicing and payment, using a single login across the markets they work in.
- Video ads
- A performance-based video advertising product was announced in December 2025 for advertisers and publishers.
- Account management
- Advertisers who pass the application process are said to get a dedicated account manager.
Webgains
- Publisher network
- The site claims more than 250,000 publisher partners and over 1,800 advertisers, with sales in more than 150 countries.
- Account management
- Advertisers get a dedicated team, with bespoke account management and local experts for opening programs in new markets.
- Resilient Tracking Suite
- Tracking is described as GDPR-compliant, with the platform quoted at 99.9% uptime.
- Agency access
- A separate offer for agencies lets them run affiliate programs for their clients' web stores from one platform.
- Learning resources
- A Knowledge Hub with platform guides, an affiliate glossary, downloadable guides and an affiliate calculator is free to use.
Plans
TradeTracker
Pricing could not be confirmed. See tradetracker.com.
Webgains
Pricing could not be confirmed. See webgains.com.
Common questions
Which is cheaper, TradeTracker or Webgains?
As of Nov 13, 2026, TradeTracker has no price we could confirm, and Webgains has no price we could confirm.
Which has a free plan, TradeTracker or Webgains?
As of Nov 13, 2026, neither TradeTracker nor Webgains has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.