Adtraction vs TradeTracker (2026): which should you pick?
As of Nov 13, 2026, TradeTracker grades higher than Adtraction: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
TradeTracker grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adtraction
Partner marketing network with self-managed and full-service plans
From £99/mo
TradeTracker
Affiliate network linking advertisers and publishers worldwide
Paid
Which one is for you
Pick Adtraction if
- Fits if you want pay-per-sale partners in Europe and the UK
- Works for brands that want an account manager at a higher tier
Look elsewhere if
- Watch out: prices are in pounds and carry a 3% tracking fee
- Pricey if you add extras: Adtraction Plus is £149 a month, and Managed add-ons run £249 and £499
- Skip it if you want the biggest partner pool, as it has about 8,000
- Watch out: guided launch and setup is an extra
Pick TradeTracker if
- Fits if you are an advertiser who wants access to a ready publisher network
- Works for publishers who want to join programs through one network
Look elsewhere if
- Skip it if you want a price list, as network and platform fees are not stated
- Not for you if you want self-serve software, as access is by application
- Watch out: the site is split by country, so programs and terms differ by region
- Too light on detail for tool comparison, with no integrations listed
How we grade them
| 1.6GPAAdtractionWeak | 1.8GPATradeTrackerWeak | |
|---|---|---|
| Value for money | CSelf-managed is £99 a month plus a 3% tracking fee, between the $69 middle and the $159 dearer quarter for affiliate tools. | CNo advertiser fees are published, only that commission is paid on results, so value sits in the middle by default. |
| Free plan and trial | FNo free plan or trial on the listing, so you pay before you can try it. | FNo free plan or trial is mentioned. Access is by application. |
| Features | CA partner marketplace, pay per sale, tracking and reporting. The pool is about 8,000 partners, much smaller than the larger networks. | BA publisher network, attribution models, publisher tools, video ads and account management cover the core job of a network. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CJoining means an application, a brochure request and account management, not a product you start using. No store rating is on record. |
| Platforms and integrations | CWeb only, with Shopify the one integration named. | CWeb only, with no integrations listed on the pages read. |
| Best for | pay-per-sale affiliate partnerships with a small network | a publisher network for European-style affiliate marketing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adtraction and TradeTracker. How we grade
Where they differ
- TradeTracker also covers dashboards.
In commonWebReportsAffiliate trackingPartner payouts
At a glance
| Adtraction | TradeTracker | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | £99 per month plus a 3% tracking fee | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adtraction | TradeTracker.com |
| Price read from | adtraction.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Adtraction
- Prices are shown in pounds sterling; the tracking fee is 3% on Self-managed and custom on higher plans.
- Add-ons cost extra: Adtraction Plus £149 a month on Self-managed, and on Managed dynamic commissioning £249 and influencer services £499 a month.
- The partner pool is about 8,000 partners, a smaller figure than the networks that claim hundreds of thousands.
- Guided launch and setup is an optional extra, not part of the base plans.
TradeTracker
- No fees are published for advertisers; access is through an application and a brochure request.
- The advertiser page only says commission is paid on results; network and platform fees are not stated.
- The site is split by country, so programs and terms differ by region.
Key features
Adtraction
- Partner marketplace
- Brands discover partners and approve applications in one place; the pricing page cites access to 8,000 selected partners.
- Pay per sale
- Partners earn a commission on sales, and brands pay a monthly platform fee plus a tracking fee rather than for clicks.
- Reporting and tracking
- Real-time performance reporting covers links and coupon tracking, and an API and integrations are listed in the resources area.
- Account management tiers
- Managed adds partner recruitment, and Full service adds a local account manager and quarterly reviews of how the program is performing.
- Adtraction Plus add-on
- An optional add-on for Self-managed that is priced separately, alongside a guided launch and setup service.
TradeTracker
- Network of publishers
- Advertisers reach affiliates who apply to join, and keep the final say on which affiliates and which transactions they accept.
- Real Attribution models
- Offers first touchpoint, last touchpoint, time-decay, linear and position-based models plus a custom weighted model, rewarding publishers along the path.
- Pay on results
- The advertiser page describes a no-win-no-pay model: commission is set per campaign and paid only when results are achieved.
- Publisher tools
- Publishers get creatives, reporting filters and tracking through to invoicing and payment, using a single login across the markets they work in.
- Video ads
- A performance-based video advertising product was announced in December 2025 for advertisers and publishers.
- Account management
- Advertisers who pass the application process are said to get a dedicated account manager.
Plans
Adtraction
Self-managed£99
per month, plus 3% tracking fee
Launch and run your own program with full platform access, the partner marketplace and Shopify integration.
Managed£149
per month, plus custom tracking fee
Adds proactive partner recruitment and access to the customer success team.
Full service£199
per month, plus custom tracking fee
Adds a dedicated local account manager, quarterly business reviews and industry benchmarks.
TradeTracker
Pricing could not be confirmed. See tradetracker.com.
Common questions
Which is cheaper, Adtraction or TradeTracker?
As of Nov 13, 2026, Adtraction starts at £99 per month plus a 3% tracking fee, and TradeTracker has no price we could confirm.
Which has a free plan, Adtraction or TradeTracker?
As of Nov 13, 2026, neither Adtraction nor TradeTracker has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.