The AB Tasty Insider’s Guide
Everything we know about AB Tasty in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AB Tasty
The Insider’s Guide
Experimentation, personalization and feature rollout platform
Every plan, grade, refund rule and rival among website and product analytics tools, read from AB Tasty’s own pages.
Made by AB Tasty · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AB Tasty’s own pages, its app-store listings and our grades. Every fact in it is on AB Tasty’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 58 other website and product analytics tools we grade
AB Tasty is an experimentation platform. Its documentation covers web experimentation and personalization, feature experimentation and rollout, commerce tools for recommendations, merchandising and search, and an AI suite called Evi. Its homepage and pricing page sit behind a bot check, so pricing is not verified here.
To get you started, here are 7 things to know about AB Tasty, taken from its own pages and our grades.
But no price is published, and its own docs mark the Flagship product deprecated.
- 1
Best for A/B testing and personalisation for larger sites
AB Tasty covers experiments, personalisation, feature rollout and commerce tools through a site tag and browser dashboard.
- 2
It runs on Web
Web.
- 3
Web experimentation and personalization
Documented tools for running tests and personalized experiences on a website, installed with a tag.
- 4
Feature experimentation and rollout
Experiments and gradual rollouts of features, with an API and SDKs for developers.
- 5
Commerce tools
Recommendations, merchandising and search for online stores.
- 6
A 1.6 GPA, above 0 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
Nothing AB Tasty does is plain enough to make in a weekend. The 4 things listed below take a company.
AB Tasty at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- AB Tasty
- Category
- Website & Product Analytics
- Our grade
- 1.6 GPA, weak
The report card
Best for A/B testing and personalisation for larger sites
AB Tasty covers experiments, personalisation, feature rollout and commerce tools through a site tag and browser dashboard. But no price is published, and its own docs mark the Flagship product deprecated. Expect a sales call.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price could be read; the pricing page answered us with a bot check. With nothing to compare, it sits in the middle. |
| Free plan and trial | F | No free plan or free trial is on record for it. |
| Features | C | Web experimentation, feature experimentation, commerce tools and AI features. The docs mark Flagship as deprecated. |
| Ease of use | C | No rating on record. You install a site tag and learn a dashboard. |
| Platforms and integrations | C | Web only, with no integrations named on the listing. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AB Tasty is for
- Fits if you run tests and personalisation on a busy site
- Works for teams that want testing and feature flags from one vendor
Who it is not for
- Skip it if you need a price first: none could be read
- Not for you if you want a free plan or trial, as none is on record
- Watch out: the documentation marks Flagship as deprecated
- Too heavy for a small site that just needs to count visitors
Good to know
Good for
- Marketing teams running website tests and personalization
- E-commerce teams that also want recommendations and search
- Developers who need an API and SDKs for experiments
Worth knowing
- No prices could be read: the vendor's homepage and pricing page answered with a bot check.
- The product is used through a browser dashboard and a site tag; no desktop apps are documented.
- The documentation marks its Flagship product as deprecated.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
AB Tasty's current pricing could not be confirmed from its own site.
No price could be read; the pricing page answered us with a bot check.
We could not confirm AB Tasty’s current prices from its own site, so this guide lists no plans. abtasty.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Experimentation, personalization and feature rollout platform. Here is what it does, as its own site describes it, and what it covers: public API, AI features, a/B testing.
Web experimentation, feature experimentation, commerce tools and AI features.
- Web experimentation and personalization
- Documented tools for running tests and personalized experiences on a website, installed with a tag.
- Feature experimentation and rollout
- Experiments and gradual rollouts of features, with an API and SDKs for developers.
- Commerce tools
- Recommendations, merchandising and search for online stores.
- Evi AI tools
- A suite of AI features that includes idea generation and analysis of test results.
- Widgets
- Ready-made on-site widgets for adding engagement elements to a page.
Where it runs
- Web
What it works with
Its own pages name no integrations.
AB Tasty is made by AB Tasty.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/58
Other website and product analytics tools it is graded above
AB Tasty's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
It stands best on value for money (C, above 5 of 58) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. AB Tasty’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- FFree plan and trialAbove 0 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- CPlatforms and integrationsAbove 0 of 58
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing AB Tasty does is plain enough to make in a weekend. The 4 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 52 of the 58 other website and product analytics tools grade higher.
What you could not
- Splitting visitors between versions and telling you which won.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. AB Tasty’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Optimizely, Kameleoon, Wingify, PostHog and Mixpanel
The 5 tools AB Tasty is most often weighed against, with where each one differs from it.
- 1.8GPA
Optimizely
Paid
Experimentation, feature flags and a CMS for digital teams.
- Optimizely also covers AI agents and reports.
- 2.0GPA
Kameleoon
Free trial · from $495/mo
A/B testing, feature management and personalization platform.
- Kameleoon also covers reports.
- 2.4GPA
Wingify
Free trial
A/B testing, personalization and visitor recordings, formerly VWO.
- Wingify also covers session replay.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. AB Tasty does not.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys, web analytics and session replay.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. AB Tasty does not.
- Mixpanel also covers web analytics and session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AB Tasty free?
No. AB Tasty is a paid product.
What platforms does AB Tasty work on?
AB Tasty is available on Web.
Does AB Tasty have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. AB Tasty is listed for Web.
Does AB Tasty have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. AB Tasty is listed for Web.
Is AB Tasty open source?
AB Tasty is not described as open source on its own site, as read on Nov 12, 2026.
Does AB Tasty have an API?
Yes. AB Tasty offers a public API, according to its own site.
Who makes AB Tasty?
AB Tasty is made by a company of the same name.
What are the alternatives to AB Tasty?
The closest alternatives to AB Tasty in our directory are Optimizely, Kameleoon, Wingify, PostHog and Mixpanel.
How does AB Tasty compare with other website and product analytics tools?
AB Tasty's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
Could I make my own version of AB Tasty?
Nothing AB Tasty does is plain enough to make in a weekend. The 4 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from AB Tasty’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from AB Tasty's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AB Tasty. Prices change, so check abtasty.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AB Tasty, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/ab-tasty
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AB Tasty: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/ab-tasty
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/ab-tasty/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after AB Tasty, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AB Tasty’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AB Tasty is a trademark of its owner, and this guide is not made, paid for or approved by AB Tasty. Prices and plans change: check abtasty.com before you buy.