The Adverity Insider’s Guide
Everything we know about Adverity in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Adverity
The Insider’s Guide
Marketing data integration and governance for brands and agencies
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Adverity’s own pages.
Made by Adverity · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Adverity’s own pages, its app-store listings and our grades. Every fact in it is on Adverity’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 16 of the 40 other marketing reporting and call tracking tools we grade
Adverity connects marketing data from more than 600 sources, harmonizes it and sends it to BI tools, warehouses and AI. It sells two product lines: Adverity Atlas, a marketing knowledge layer with a free Discovery plan and a published Standard price, and Adverity Connect, the data integration product, which is quoted.
To get you started, here are 9 things to know about Adverity, taken from its own pages and our grades.
Connecting sources and setting up agents is work that a specialist helps with.
- 1
Best for enterprise marketing teams that need governed data for AI
Adverity sells two products: Atlas, a marketing knowledge layer, and Connect, which moves marketing data from more than 600 sources.
- 2
Paid plans start at $15,417 a month
As its pricing page puts it: $15,417 per month, Adverity Atlas Standard, annual plan.
- 3
There is a free plan
Adverity Atlas Discovery plan: free, to see what Atlas finds in your own data before paying.
- 4
It runs on Web
Web.
- 5
600+ connectors
The homepage says connectors are actively maintained and cover marketing, analytics and advertising sources feeding one data layer.
- 6
Harmonization and transforms
A Transform product maps and standardizes field names, so a metric like cost reads the same across sources.
- 7
Data quality monitoring
The Monitor product watches the data for problems, and the vendor frames governance and quality as a main use case.
- 8
A 2.0 GPA, above 16 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Adverity you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Adverity at a glance
- Pricing
- Free plan, from $15,417 per month, Adverity Atlas Standard, annual plan
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Adverity, since 2015
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.0 GPA, fair
The report card
Best for enterprise marketing teams that need governed data for AI
Adverity sells two products: Atlas, a marketing knowledge layer, and Connect, which moves marketing data from more than 600 sources. Atlas Standard is $15,417 a month on an annual plan, and the Connect plans are quote-only.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Atlas Standard at $15,417 a month is far above the $499 where the dearest tenth of its category starts; it includes up to 25 agents and users and a day a month of an engineer. |
| Free plan and trial | C | The Atlas Discovery plan is free, but it is a way to try Atlas on your own data before moving to a paid plan, not a plan to live on. |
| Features | C | Connectors, transforms, data monitoring and an AI layer; the listing says every Connect plan is capped by sources, rows and destinations. |
| Ease of use | C | No store rating on record. Connecting sources and setting up agents is work that a specialist helps with. |
| Platforms and integrations | B | Web, with 600+ connectors, an API and an MCP server. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Adverity is for
- Fits if you are an agency or brand team with many marketing sources
- Works for data teams that want quality checks before data reaches a warehouse or AI
Who it is not for
- Skip it if you want published prices for Connect, as all three plans are quotes
- Pricey if you are a small team, since the one published Atlas price is $15,417 a month
- Watch out: contracts are annual
- Not for you if you want a phone or desktop app, as only the web is listed
Good to know
Good for
- Enterprises and agencies with many marketing sources
- Data teams that care about quality and governance
- Teams preparing marketing data for AI use
Worth knowing
- Only Atlas Standard shows a price ($15,417 a month on an annual plan); Atlas Enterprise and all three Connect plans are quote-only.
- Contracts are annual, according to the pricing page.
- Connect pricing depends on data sources, data volume and destinations.
- The pricing page says personalized demos are not offered to students.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15,417
A month to start. There is a free plan too
Adverity has a free plan. Paid plans start at $15,417 per month, Adverity Atlas Standard, annual plan.
The Atlas Discovery plan is free, but it is a way to try Atlas on your own data before moving to a paid plan, not a plan to live on.
Atlas Discovery
$0
Free start on your own data, with a business case built on your numbers; what you build carries into a paid plan.
Atlas Standard
$15,417
per month, annual plan
For one team or an agency with up to 10 client workspaces: up to 25 agents and users, approval workflows, audit trail and a 99.9% SLA. The page also shows £12,000 and €12,500.
Atlas Enterprise
Custom
No limits on workspaces, agents or users, with on-prem or VPC deployment and a 99.99% SLA; sold through sales.
Connect Core
Custom
Up to 10 data sources, 1 destination, 25 million rows a month and 5 workspaces; annual plan, quote only.
Connect Standard
Custom
Up to 25 data sources, 2 destinations, 60 million rows a month and 35 workspaces; annual plan, quote only.
Connect Professional
Custom
Up to 40 data sources, 4 destinations, 100 million rows a month and unlimited workspaces; annual plan, quote only.
The free plan
Adverity Atlas Discovery plan: free, to see what Atlas finds in your own data before paying.
Read from adverity.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing data integration and governance for brands and agencies. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation, reports, dashboards.
Connectors, transforms, data monitoring and an AI layer; the listing says every Connect plan is capped by sources, rows and destinations.
- 600+ connectors
- The homepage says connectors are actively maintained and cover marketing, analytics and advertising sources feeding one data layer.
- Harmonization and transforms
- A Transform product maps and standardizes field names, so a metric like cost reads the same across sources.
- Data quality monitoring
- The Monitor product watches the data for problems, and the vendor frames governance and quality as a main use case.
- Destinations
- Data can be delivered to BI tools, warehouses and other destinations listed on the vendor's data destinations page.
- Adverity Atlas
- A marketing knowledge layer described as a foundation AI can reason from, aimed at teams building AI workflows on marketing data.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Adverity is made by Adverity, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/40
Other marketing reporting and call tracking tools it is graded above
Adverity's GPA of 2.0 is higher than 16 of the 40 other marketing reporting and call tracking tools we grade.
It stands best on platforms and integrations (B, above 4 of 40) and worst on value for money (D, above 1).
Its paid plans start at $15,417 a month, against a middle price of $63.50 for the category: 31 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Adverity’s own letter is outlined.
- DValue for moneyAbove 1 of 40
- CFree plan and trialAbove 17 of 40
- CFeaturesAbove 0 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Adverity is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Adverity you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $185,004 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Adverity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Supermetrics, Funnel, Improvado, Windsor.ai and TapClicks
The 5 tools Adverity is most often weighed against, with where each one differs from it.
- 2.2GPA
Supermetrics
Free trial · from $44/mo
Marketing data connectors for sheets, BI tools and AI chats.
- Adverity has a free plan. Supermetrics does not, though it has a free trial.
- Adverity also covers workflow automation.
- 2.2GPA
Funnel
Free trial · from $300/mo
Marketing data hub that feeds dashboards, warehouses and AI.
- Adverity has a free plan. Funnel does not, though it has a free trial.
- Adverity also covers workflow automation.
- 1.8GPA
Improvado
From $100/mo
Marketing data platform with an AI layer and governance.
- Adverity has a free plan. Improvado does not.
- Adverity also covers workflow automation.
- 2.4GPA
Windsor.ai
Free plan · from $19/mo
Marketing data connectors for BI tools, sheets and AI.
- Adverity also covers workflow automation.
- 1.8GPA
TapClicks
Paid
Marketing reporting and data platform for agencies and brands.
- Adverity has a free plan. TapClicks does not.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Adverity free?
Adverity has a free plan. Adverity Atlas Discovery plan: free, to see what Atlas finds in your own data before paying.
How much does Adverity cost?
Adverity lists 6 plans. Atlas Discovery: $0.
What platforms does Adverity work on?
Adverity is available on Web.
Does Adverity have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Adverity is listed for Web.
Does Adverity have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Adverity is listed for Web.
Is Adverity open source?
Adverity is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Adverity?
Adverity is made by a company of the same name. It dates from 2015.
What are the alternatives to Adverity?
The closest alternatives to Adverity in our directory are Supermetrics, Funnel, Improvado, Windsor.ai and TapClicks.
How does Adverity compare with other marketing reporting and call tracking tools?
Adverity's GPA of 2.0 is higher than 16 of the 40 other marketing reporting and call tracking tools we grade.
Is Adverity good value for money?
ToolGPA grades Adverity D for value for money. Its paid plans start at $15,417 a month, against a middle price of $63.50 for the category: 31 of the 31 others that charge start lower.
Could I make my own version of Adverity?
To replace Adverity you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Adverity’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Adverity's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Adverity. Prices change, so check adverity.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Adverity, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/adverity
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Adverity: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/adverity
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/adverity/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Adverity, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Adverity’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Adverity is a trademark of its owner, and this guide is not made, paid for or approved by Adverity. Prices and plans change: check adverity.com before you buy.