The Appbot Insider’s Guide
Everything we know about Appbot in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Appbot
The Insider’s Guide
App review monitoring, sentiment analysis and AI replies
Every plan, grade, refund rule and rival among app store optimization tools, read from Appbot’s own pages.
Made by Appbot Pty Ltd · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Appbot’s own pages, its app-store listings and our grades. Every fact in it is on Appbot’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
Appbot collects an app's ratings and reviews from the App Store, Google Play and the Microsoft Store in every country, translates them and sorts them by sentiment, topic and emotion. Teams can reply from Appbot or from tools such as Slack and Zendesk, with AI drafts and auto-reply rules on the Large plan and above. It is a review analysis tool rather than a keyword research one.
To get you started, here are 9 things to know about Appbot, taken from its own pages and our grades.
Each app in each store is a source to add, and custom topics are built from keyword rules, so there's setup before the dashboards say much.
- 1
Best for reading and answering app reviews
It does no keyword research or rank tracking, so you'd still need a second tool for the rest of ASO.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month for 1 user, billed annually ($59 billed monthly).
- 3
You can try it first
14-day free trial of the Large plan, no credit card required
- 4
It runs on Web
Web.
- 5
Review monitoring in every country
Fetches reviews for iOS, macOS, Google Play and Microsoft Store apps throughout the day, from every country the app is sold in.
- 6
Sentiment, topics and emotions
Classifies each review as positive, negative, mixed or neutral and groups it by topic and emotion, with custom topics built from keyword rules.
- 7
Automatic translation
Translates reviews from 30+ languages into English with the original shown beside it, up to a monthly limit set by the plan.
- 8
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Appbot you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
Appbot at a glance
- Pricing
- Free trial, from $49 per month for 1 user, billed annually ($59 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial of the Large plan, no credit card required
- Runs on
- Web
- Made by
- Appbot Pty Ltd, since 2011
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for reading and answering app reviews
Appbot pulls in your app's reviews from the App Store, Google Play and the Microsoft Store, translates them and sorts them by sentiment and topic. Small is $49 a month on yearly billing for 1 user and 5 sources, and replying from Appbot, auto replies and exports all wait on Large at $166. It does no keyword research or rank tracking, so you'd still need a second tool for the rest of ASO.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Small is $49 a month billed yearly ($59 monthly) for 1 user and 5 sources, right where this category's dearest tenth starts. Replying from Appbot, auto replies, exports and MCP need Large, from $166 a month for 7+ users. |
| Free plan and trial | C | No free plan. There's a 14-day trial of the Large plan with no card needed, and after that the cheapest way in is $49 a month. |
| Features | C | Reviews from every country in three stores, sentiment, topics and emotions, translation from 30+ languages and rival comparisons. It does review analysis fully, but that's a smaller job: there's no keyword research or rank tracking. |
| Ease of use | C | No rating on record. Each app in each store is a source to add, and custom topics are built from keyword rules, so there's setup before the dashboards say much. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It links to Slack, Teams, Zendesk, Freshdesk, Jira, Salesforce, Zapier and Tableau, and the API is a paid add-on on Large and Premium only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Appbot is for
- Fits if your support or product team reads and answers a lot of app reviews
- Works for teams that want review alerts sent to Slack, Teams or a help desk
Who it is not for
- Pricey if you want to reply from Appbot, since replies, auto replies, exports and MCP start at Large, $166 a month
- Skip it if you need keyword research or rank tracking, as it covers ratings and reviews only
- Tight if you have several apps, as Small tracks 5 sources, one app in one store each, with 300 translations a month
- Watch out: the API is a paid add-on on Large and Premium only, and support is by email, with no live demos
- Not for you if you want a free plan, as after the 14-day trial the cheapest way in is $49 a month
Good to know
Good for
- Product and support teams that read and answer a lot of app reviews
- Spotting bugs and feature requests in reviews after each release
- Companies that want review alerts in Slack, Teams or a help desk
Worth knowing
- Replying from Appbot, auto replies, exports, Ask Appbot and MCP all start at the Large plan, $166 a month for 7+ users billed annually.
- API access is a paid add-on, offered only on the Large and Premium plans.
- Support is by email only, and Appbot does not offer live demos.
- It has no keyword research or rank tracking; it covers ratings and reviews only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start
Appbot is a paid product with a free trial, starting at $49 per month for 1 user, billed annually ($59 billed monthly).
Small
$49
per month for 1 user, billed annually ($59 billed monthly)
5 sources (one app in one store each), 300 translations a month, sentiment, topics, custom dashboards and integrations.
Medium
$99
per month for 3 users, billed annually ($119 billed monthly)
40 sources and 1,500 translations a month, with the same standard features as Small.
Large
$166
per month and up for 7+ users, billed annually ($219 monthly)
100+ sources, 3,000 translations a month, CSV and Excel export, replies in Appbot and integrations, auto replies, MCP and Ask Appbot.
Premium
$479
per month and up for 20+ users, billed annually only
All Large features plus single sign-on, basic procurement support and optional invoice billing.
Trying it first
14-day free trial of the Large plan, no credit card required
Read from appbot.co on Oct 23, 2026.
Ways to pay less
Annual discount
Save up to 33% with annual billing
Appbot's plans page says annual billing saves up to 33%; Small is $49 a month billed annually instead of $59 month to month.
Stated on appbot.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
App review monitoring, sentiment analysis and AI replies. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards, app store optimization.
It does review analysis fully, but that's a smaller job: there's no keyword research or rank tracking.
- Review monitoring in every country
- Fetches reviews for iOS, macOS, Google Play and Microsoft Store apps throughout the day, from every country the app is sold in.
- Sentiment, topics and emotions
- Classifies each review as positive, negative, mixed or neutral and groups it by topic and emotion, with custom topics built from keyword rules.
- Automatic translation
- Translates reviews from 30+ languages into English with the original shown beside it, up to a monthly limit set by the plan.
- Replies and auto-reply rules
- From the Large plan, reply inside Appbot or from Slack, Zendesk and other tools, with AI drafts, canned replies and automatic replies set by rules.
- Ask Appbot and MCP
- Ask questions about your reviews in plain English, or connect ChatGPT, Claude, Cursor or VS Code through the Appbot MCP server. Large and up.
- Competitor comparison and dashboards
- Track any competitor's ratings, sentiment and topics beside your own, and email custom dashboards on a schedule.
Where it runs
- Web
What it works with
- Slack
- Microsoft Teams
- Zendesk
- Freshdesk
- Jira
- Salesforce
- Zapier
- Tableau
Appbot is made by Appbot Pty Ltd, and has been around since 2011.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
Appbot's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 18 of 42) and worst on value for money (D, above 0).
Its paid plans start at $49 a month, against a middle price of $19 for the category: 24 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Appbot’s own letter is outlined.
- DValue for moneyAbove 0 of 42
- CFree plan and trialAbove 12 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. Appbot is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Appbot you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $588 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Slack, Microsoft Teams and Zendesk among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Appbot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AppFollow, Appfigures, AppTweak, App Radar and Asodesk
The 5 tools Appbot is most often weighed against, with where each one differs from it.
- 2.4GPA
AppFollow
Free plan · from $19/mo
App review management with AI replies, plus ASO keyword tracking.
- AppFollow has a free plan. Appbot does not, though it has a free trial.
- Appbot also covers dashboards.
- AppFollow also covers workflow automation, keyword research and rank tracking.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- Appfigures has a free plan. Appbot does not, though it has a free trial.
- Appbot also covers dashboards.
- Appfigures also covers keyword research and rank tracking.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- Appbot also covers dashboards.
- AppTweak also covers keyword research, rank tracking and AI search visibility.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- Appbot also covers dashboards.
- App Radar also covers keyword research and rank tracking.
- 2.6GPA
Asodesk
Free plan · from $47/mo
ASO keyword research, rank tracking and review replies for apps.
- Asodesk has a free plan. Appbot does not, though it has a free trial.
- Appbot also covers dashboards.
- Asodesk also covers keyword research and rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Appbot free?
No, Appbot is a paid product, but you can try it first. 14-day free trial of the Large plan, no credit card required.
How much does Appbot cost?
Appbot lists 4 plans. Small: $49 per month for 1 user, billed annually ($59 billed monthly).
What platforms does Appbot work on?
Appbot is available on Web.
Does Appbot offer any discounts?
Appbot publicly lists the following: Save up to 33% with annual billing.
Does Appbot have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Appbot is listed for Web.
Does Appbot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Appbot is listed for Web.
Is Appbot open source?
Appbot is not described as open source on its own site, as read on Oct 23, 2026.
Does Appbot have an API?
Yes. Appbot offers a public API, according to its own site.
What does Appbot integrate with?
Appbot's listing names Slack, Microsoft Teams, Zendesk, Freshdesk, Jira, Salesforce, Zapier and Tableau.
Who makes Appbot?
Appbot is made by Appbot Pty Ltd. It dates from 2011.
What are the alternatives to Appbot?
The closest alternatives to Appbot in our directory are AppFollow, Appfigures, AppTweak, App Radar and Asodesk.
How does Appbot compare with other app store optimization tools?
Appbot's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Is Appbot good value for money?
ToolGPA grades Appbot D for value for money. Its paid plans start at $49 a month, against a middle price of $19 for the category: 24 of the 33 others that charge start lower.
Could I make my own version of Appbot?
To replace Appbot you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from Appbot’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Appbot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Appbot Pty Ltd. Prices change, so check appbot.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Appbot, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/appbot
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Appbot: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/appbot
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/appbot/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after Appbot, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Appbot’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Appbot is a trademark of its owner, and this guide is not made, paid for or approved by Appbot Pty Ltd. Prices and plans change: check appbot.co before you buy.