Appbot vs Appfigures (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than Appbot: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appbot grades higher on platforms. Appfigures grades higher on value for money and features. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appbot
App review monitoring, sentiment analysis and AI replies
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Which one is for you
Pick Appbot if
- Fits if your support or product team reads and answers a lot of app reviews
- Works for teams that want review alerts sent to Slack, Teams or a help desk
Look elsewhere if
- Pricey if you want to reply from Appbot, since replies, auto replies, exports and MCP start at Large, $166 a month
- Skip it if you need keyword research or rank tracking, as it covers ratings and reviews only
- Tight if you have several apps, as Small tracks 5 sources, one app in one store each, with 300 translations a month
- Watch out: the API is a paid add-on on Large and Premium only, and support is by email, with no live demos
- Not for you if you want a free plan, as after the 14-day trial the cheapest way in is $49 a month
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
How we grade them
| 2.0GPAAppbotFair | 2.2GPAAppfiguresFair | |
|---|---|---|
| Value for money | DSmall is $49 a month billed yearly ($59 monthly) for 1 user and 5 sources, right where this category's dearest tenth starts. Replying from Appbot, auto replies, exports and MCP need Large, from $166 a month for 7+ users. | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. |
| Free plan and trial | CNo free plan. There's a 14-day trial of the Large plan with no card needed, and after that the cheapest way in is $49 a month. | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. |
| Features | CReviews from every country in three stores, sentiment, topics and emotions, translation from 30+ languages and rival comparisons. It does review analysis fully, but that's a smaller job: there's no keyword research or rank tracking. | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. |
| Ease of use | CNo rating on record. Each app in each store is a source to add, and custom topics are built from keyword rules, so there's setup before the dashboards say much. | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Slack, Teams, Zendesk, Freshdesk, Jira, Salesforce, Zapier and Tableau, and the API is a paid add-on on Large and Premium only. | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. |
| Best for | reading and answering app reviews | store sales and downloads with keyword tracking on top |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appbot and Appfigures. How we grade
Price against what you get
Appbot starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Appfigures starts at $7.99 a month and scores 2.3.
They score the same, and Appfigures starts $41.01 a month lower. Of the other app store optimization tools on the chart, 7 score higher than Appbot for less, and none scores higher than Appfigures for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appbot also covers dashboards.
- Appfigures also covers keyword research and rank tracking.
At a glance
| Appbot | Appfigures | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month for 1 user, billed annually ($59 billed monthly) | $7.99 per month, billed annually ($9.99 billed monthly) |
| Free plan | None | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. |
| Free trial | 14-day free trial of the Large plan, no credit card required | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after |
| Web | ||
| Made by | Appbot Pty Ltd | Appfigures |
| Price read from | appbot.co | appfigures.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appbot
- Replying from Appbot, auto replies, exports, Ask Appbot and MCP all start at the Large plan, $166 a month for 7+ users billed annually.
- API access is a paid add-on, offered only on the Large and Premium plans.
- Support is by email only, and Appbot does not offer live demos.
- It has no keyword research or rank tracking; it covers ratings and reviews only.
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Key features
Appbot
- Review monitoring in every country
- Fetches reviews for iOS, macOS, Google Play and Microsoft Store apps throughout the day, from every country the app is sold in.
- Sentiment, topics and emotions
- Classifies each review as positive, negative, mixed or neutral and groups it by topic and emotion, with custom topics built from keyword rules.
- Automatic translation
- Translates reviews from 30+ languages into English with the original shown beside it, up to a monthly limit set by the plan.
- Replies and auto-reply rules
- From the Large plan, reply inside Appbot or from Slack, Zendesk and other tools, with AI drafts, canned replies and automatic replies set by rules.
- Ask Appbot and MCP
- Ask questions about your reviews in plain English, or connect ChatGPT, Claude, Cursor or VS Code through the Appbot MCP server. Large and up.
- Competitor comparison and dashboards
- Track any competitor's ratings, sentiment and topics beside your own, and email custom dashboards on a schedule.
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Plans
Appbot
Small$49
per month for 1 user, billed annually ($59 billed monthly)
5 sources (one app in one store each), 300 translations a month, sentiment, topics, custom dashboards and integrations.
Medium$99
per month for 3 users, billed annually ($119 billed monthly)
40 sources and 1,500 translations a month, with the same standard features as Small.
Large$166
per month and up for 7+ users, billed annually ($219 monthly)
100+ sources, 3,000 translations a month, CSV and Excel export, replies in Appbot and integrations, auto replies, MCP and Ask Appbot.
Premium$479
per month and up for 20+ users, billed annually only
All Large features plus single sign-on, basic procurement support and optional invoice billing.
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Ways to pay less
Appbot
- Annual discount
Save up to 33% with annual billing
Appbot's plans page says annual billing saves up to 33%; Small is $49 a month billed annually instead of $59 month to month.
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Common questions
Which is cheaper, Appbot or Appfigures?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $49 a month for Appbot. Appbot starts at $49 per month for 1 user, billed annually ($59 billed monthly), and Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly).
Which has a free plan, Appbot or Appfigures?
As of Oct 23, 2026, only Appfigures has a free plan. Appbot does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.