The Artisan Insider’s Guide
Everything we know about Artisan in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Artisan
The Insider’s Guide
Ava, an AI sales agent that runs outbound and books meetings
Every plan, grade, refund rule and rival among AI agents, read from Artisan’s own pages.
Made by Artisan · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Artisan’s own pages, its app-store listings and our grades. Every fact in it is on Artisan’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 101 other AI agents we grade
Artisan sells Ava, an AI business development rep that finds leads, runs email and social outreach, handles replies and books meetings for human reps. The platform includes a B2B contact database, signals, a sequencer and an add-on dialer. Plans are sized to lead volume and sold through sales.
To get you started, here are 7 things to know about Artisan, taken from its own pages and our grades.
Ava needs your sending domains, CRM and guardrails set before it sends.
- 1
Best for an AI sales rep that books meetings by email
Artisan's AI rep, Ava, finds leads in a B2B database and emails them in your reps' names from your own domains.
- 2
It runs on Web
Web.
- 3
Ava, the AI BDR
Runs outbound campaigns on email and social, replies to prospects and books meetings; calls are queued for human reps.
- 4
B2B lead database
Plans include a database of 250M+ verified B2B contacts, plus enrichment and signal-triggered outreach.
- 5
Guardrails on what Ava sends
Approve before sending, lock tone and calls to action, set banned phrases and keep do-not-contact lists.
- 6
A 1.6 GPA, above 0 of 101
That is against the other AI agents we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Artisan you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Artisan at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Artisan
- Category
- AI Agents
- Our grade
- 1.6 GPA, weak
The report card
Best for an AI sales rep that books meetings by email
Artisan's AI rep, Ava, finds leads in a B2B database and emails them in your reps' names from your own domains. Plans are quoted by sales, sized at about 2,500 and 6,000 leads a month, and the dialer is a per-seat add-on.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published: Team, Scale and Enterprise are quoted by sales, so it sits in the middle by default. |
| Free plan and trial | F | No free plan or trial is shown on the pricing page. |
| Features | C | An AI BDR, lead database, guardrails and CRM sync, but calling needs a dialer add-on priced per seat. |
| Ease of use | C | No store rating on record. Ava needs your sending domains, CRM and guardrails set before it sends. |
| Platforms and integrations | C | Web only, with three named integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Artisan is for
- Fits if you want an AI rep to work outbound email from your own domains
- Works for a small sales team that will buy through a quote
Who it is not for
- Skip it if you want a price: Team, Scale and Enterprise are all quoted
- Not for you if you want to try it free, as no free plan or trial is shown
- Watch out: plans are sized to about 2,500 and 6,000 leads contacted a month
- Pricey if you want calls: the dialer is an add-on priced per seat
- Watch out: Ava sends in your reps' names, so mistakes land under their names
Good to know
Good for
- Sales teams starting or scaling outbound without more BDR hires
- Teams that want leads, sequencing and meeting booking in one product
- Companies needing SOC 2 Type II and SSO for outbound tools
Worth knowing
- No prices are published: Team, Scale and Enterprise plans are quoted by sales and sized to volume.
- The listed plans are sized at about 2,500 and 6,000 leads contacted a month for Team and Scale.
- Ava sends in your reps' names from your own sending domains.
- The dialer is an add-on priced per seat.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Artisan's current pricing could not be confirmed from its own site.
No prices are published: Team, Scale and Enterprise are quoted by sales, so it sits in the middle by default.
We could not confirm Artisan’s current prices from its own site, so this guide lists no plans. artisan.co has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Ava, an AI sales agent that runs outbound and books meetings. Here is what it does, as its own site describes it, and what it covers: AI features, AI agents, email campaigns.
An AI BDR, lead database, guardrails and CRM sync, but calling needs a dialer add-on priced per seat.
- Ava, the AI BDR
- Runs outbound campaigns on email and social, replies to prospects and books meetings; calls are queued for human reps.
- B2B lead database
- Plans include a database of 250M+ verified B2B contacts, plus enrichment and signal-triggered outreach.
- Guardrails on what Ava sends
- Approve before sending, lock tone and calls to action, set banned phrases and keep do-not-contact lists.
- CRM sync
- Salesforce and HubSpot sync both ways, with custom webhooks and Slack for the team.
- Dialer add-on
- An AI dialer is sold per seat; Ava emails and reps dial, with a brief before each call and a follow-up after.
Where it runs
- Web
What it works with
- Salesforce
- HubSpot
- Slack
Artisan is made by Artisan.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/101
Other AI agents it is graded above
Artisan's GPA of 1.6 is higher than 0 of the 101 other AI agents we grade, and level with 10.
It stands best on value for money (C, above 17 of 101) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 102 AI agents we grade, cut by the letter each got. Artisan’s own letter is outlined.
- CValue for moneyAbove 17 of 101
- FFree plan and trialAbove 0 of 101
- CFeaturesAbove 1 of 101
- CEase of useAbove 14 of 101
- CPlatforms and integrationsAbove 0 of 101
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Artisan you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 91 of the 101 other AI agents grade higher.
What you could not
- An AI agent, with the models and the safeguards behind it.
- Newsletters sent to thousands of people that still reach the inbox.
What this rests on. Artisan’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
11x, Lindy, Relevance AI and Retell AI
The 4 tools Artisan is most often weighed against, with where each one differs from it.
- 1.8GPA
11x
Paid
AI sales agents for inbound, outbound and expansion.
- Artisan also covers email campaigns.
- 11x also covers whatsApp messaging.
- 2.4GPA
Lindy
Free trial · from $29.99/mo
AI teammate for Slack that works across your team's tools.
- Only Lindy lists a browser extension.
- Artisan also covers email campaigns.
- Lindy also covers meeting notes, chat assistant, inbox filtering and workflow automation.
- 2.0GPA
Relevance AI
From $19/mo
Low-code platform for building AI agents and multi-agent teams.
- Only Relevance AI lists iOS and Android apps.
- Only Relevance AI lists a browser extension.
- Artisan also covers email campaigns.
- 2.4GPA
Retell AI
Free trial · from $0
Pay-per-minute platform for AI phone and chat agents.
- Artisan also covers email campaigns.
- Retell AI also covers chatbots.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Artisan free?
No. Artisan is a paid product.
What platforms does Artisan work on?
Artisan is available on Web.
Does Artisan have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Artisan is listed for Web.
Does Artisan have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Artisan is listed for Web.
Is Artisan open source?
Artisan is not described as open source on its own site, as read on Nov 12, 2026.
What does Artisan integrate with?
Artisan's listing names Salesforce, HubSpot and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Artisan?
Artisan is made by a company of the same name.
What are the alternatives to Artisan?
The closest alternatives to Artisan in our directory are 11x, Lindy, Relevance AI and Retell AI.
How does Artisan compare with other AI agents?
Artisan's GPA of 1.6 is higher than 0 of the 101 other AI agents we grade, and level with 10.
Could I make my own version of Artisan?
To replace Artisan you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Artisan’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Artisan's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Artisan. Prices change, so check artisan.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Artisan, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/artisan
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Artisan: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/artisan
Know someone choosing between AI agents?
Send them this guide: toolgpa.com/tools/artisan/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI agents after Artisan, each with an Insider's Guide of its own.
- AI Agents Insider's GuideEvery one of the 102 AI agents we grade, compared
- Genspark Insider's GuideAI workspace with an agent for research, slides, sheets and docs3.2 GPA
- Manus Insider's GuideGeneral AI agent for research, slides, websites and browser tasks3.2 GPA
- OpenClaw Insider's GuideOpen-source personal AI agent you run yourself and message in chat3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Artisan’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Artisan is a trademark of its owner, and this guide is not made, paid for or approved by Artisan. Prices and plans change: check artisan.co before you buy.