The Casper Insider’s Guide
Everything we know about Casper in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Casper
The Insider’s Guide
Autoblogging SEO writer with AI search visibility tracking
Every plan, grade, refund rule and rival among SEO content tools, read from Casper’s own pages.
Made by Casper AI · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Casper’s own pages, its app-store listings and our grades. Every fact in it is on Casper’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 14 of the 87 other SEO content tools we grade
Casper researches keywords for a business, writes SEO articles with internal links, images and metadata, and publishes them on a schedule to the site's CMS. Every plan also tracks a set number of prompts in ChatGPT, Claude, Gemini and Perplexity to show whether the brand is mentioned and which sources are cited. It can also be run from Claude or ChatGPT through an MCP server.
To get you started, here are 8 things to know about Casper, taken from its own pages and our grades.
It learns your business, audience and competitors first, and you connect a CMS and Search Console before the calendar publishes anything.
- 1
Best for a few auto-published articles plus AI answer checks
Casper picks keywords, writes articles and publishes them to your CMS on a calendar, and checks a few prompts weekly in ChatGPT, Claude, Gemini and Perplexity.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month for 5 articles and 5 AI prompts.
- 3
It runs on Web
Web.
- 4
Automated keyword research
Learns the business, audience and competitors, then picks keywords by volume, competition and ranking potential, with topical maps and competitor gaps.
- 5
Article generation
Researches the top-ranking pages and writes articles in 150+ languages with internal and external links, featured images, metadata and a content score.
- 6
Autoblog and content calendar
Schedules months of articles and publishes them automatically to WordPress, Shopify, Webflow, Framer, Ghost or Contentful.
- 7
A 2.0 GPA, above 14 of 87
That is against the other SEO content tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Casper you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Casper at a glance
- Pricing
- Paid, from $29 per month for 5 articles and 5 AI prompts
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Casper AI
- Category
- SEO Content Optimizers
- Our grade
- 2.0 GPA, fair
The report card
Best for a few auto-published articles plus AI answer checks
Casper picks keywords, writes articles and publishes them to your CMS on a calendar, and checks a few prompts weekly in ChatGPT, Claude, Gemini and Perplexity. Starter is $29 a month but covers only 5 articles, and there's no free plan, no trial and no refund.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $29 a month for 5 articles and 5 AI prompts, above this category's cheapest quarter ($20). 30 articles means Pro at $99, which is where the dearest tenth starts, and Advanced at $249 adds only 10 more. |
| Free plan and trial | F | Nothing free. No free plan or trial is listed, and its terms say fees are non-refundable except where the law requires, so the first $29 is the only way in. |
| Features | B | Keyword research with topical maps and competitor gaps, articles in 150+ languages with links, images and a content score, an autoblog calendar, rank tracking and AI answer tracking. Nothing in the listing shows a gap in the core job; the limits are caps. |
| Ease of use | C | No rating on record. It learns your business, audience and competitors first, and you connect a CMS and Search Console before the calendar publishes anything. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It publishes to WordPress, Shopify, Webflow, Framer, Ghost and Contentful, lists Wix and Zapier, and has an MCP server for Claude and ChatGPT. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Casper is for
- Fits if your site needs a handful of articles a month published without you
- Works for teams who want blog output and AI answer checks in one account, with unlimited members
Who it is not for
- Not for you if you want to try it first, as there's no free plan, no trial and no refund
- Tight if you're on Starter, at 5 articles, 5 prompts and 10 keyword searches a month
- Pricey if you need volume, as 30 articles means Pro at $99 a month
- Watch out: Advanced at $249 adds only 10 articles over Pro; the step up is mostly prompts
- Watch out: the pricing page shows daily figures, and the monthly prices sit in its FAQ
Good to know
Good for
- Small sites that want a few SEO articles a month published automatically
- Brands that want AI answer tracking alongside their blog output
- Agencies with several team members working in one account
Worth knowing
- No free plan or free trial is listed, and its terms say fees are non-refundable except where the law requires.
- Article and prompt caps are monthly; more need an upgrade or add-on packs bought from Billing.
- Advanced raises articles only from 30 to 40 a month over Pro; the bigger step is AI prompts, from 50 to 250.
- The pricing page shows daily figures; the monthly prices are stated in its FAQ.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start
Casper is a paid product, starting at $29 per month for 5 articles and 5 AI prompts.
Starter
$29
per month for 5 articles and 5 AI prompts
Autoblog and CMS publishing, rank tracking, MCP, 10 keyword searches a month and unlimited team members. Shown as $1 a day.
Pro
$99
per month for 30 articles and 50 AI prompts
Everything in Starter, with 25 keyword searches and 5 topic explores a month. Shown as $3 a day.
Advanced
$249
per month for 40 articles and 250 AI prompts
Everything in Pro, with 50 keyword searches a month and priority support. Shown as $8 a day.
Read from caspercontent.com on Oct 23, 2026.
Ways to pay less
Other savings
50% off the first month
Casper's pricing page runs a sale of 50% off the first month on Starter and Pro, shown as $0.50 and $1.50 a day. No end date is given.
Stated on caspercontent.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Autoblogging SEO writer with AI search visibility tracking. Here is what it does, as its own site describes it, and what it covers: AI features, long-form writing, keyword research, rank tracking, AI search visibility, internal linking.
Nothing in the listing shows a gap in the core job; the limits are caps.
- Automated keyword research
- Learns the business, audience and competitors, then picks keywords by volume, competition and ranking potential, with topical maps and competitor gaps.
- Article generation
- Researches the top-ranking pages and writes articles in 150+ languages with internal and external links, featured images, metadata and a content score.
- Autoblog and content calendar
- Schedules months of articles and publishes them automatically to WordPress, Shopify, Webflow, Framer, Ghost or Contentful.
- AI visibility tracking
- Checks chosen prompts weekly in ChatGPT, Claude, Gemini and Perplexity, with competitor comparison and the sources each answer cites.
- Search performance
- Brings Search Console clicks and rankings into the app, with rank tracking on every plan.
- MCP server
- Connects Claude, ChatGPT and other AI agents to research keywords, fill the calendar, draft with brand settings and publish.
Where it runs
- Web
What it works with
- WordPress
- Shopify
- Webflow
- Framer
- Ghost
- Contentful
- Wix
- Zapier
Casper is made by Casper AI.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
14/87
Other SEO content tools it is graded above
Casper's GPA of 2.0 is higher than 14 of the 87 other SEO content tools we grade, and level with 20.
It stands best on features (B, above 42 of 87) and worst on free plan and trial (F, above 0).
Its paid plans start at $29 a month, against a middle price of $45 for the category: 27 of the 80 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 88 SEO content tools we grade, cut by the letter each got. Casper’s own letter is outlined.
- CValue for moneyAbove 19 of 87
- FFree plan and trialAbove 0 of 87
- BFeaturesAbove 42 of 87
- CEase of useAbove 0 of 87
- BPlatforms and integrationsAbove 24 of 87
Price against what you get
Each dot is one of 81 SEO content tools. Further left costs less; higher up scores better on features, ease of use and platforms. Casper is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Casper you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 53 of the 87 other SEO content tools grade higher. It costs $348 a year.
What you could make
- Long-form writing and internal linking: an app builder makes these well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- It plugs into other products, WordPress, Shopify and Webflow among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Casper’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Outrank, SEO Bot, BabyLoveGrowth, Autorank and RankAI
The 5 tools Casper is most often weighed against, with where each one differs from it.
- 2.2GPA
Outrank
Free trial · from $99/mo
Autopilot SEO blog writer that publishes daily and trades backlinks.
- Casper also covers rank tracking and AI search visibility.
- Outrank also covers image generation.
- 1.8GPA
SEO Bot
From $49/mo
Autopilot AI agent that plans, writes and publishes blog articles.
- Casper also covers rank tracking and AI search visibility.
- SEO Bot also covers image generation.
- 2.0GPA
BabyLoveGrowth
Free trial · from $49/mo
Autopilot SEO articles, backlink exchange and AI answer tracking.
- Casper also covers rank tracking.
- BabyLoveGrowth also covers site audit and schema markup.
- 2.0GPA
Autorank
Free trial · from $49/mo
Writes and publishes SEO blog posts from Search Console data.
- Casper also covers keyword research, rank tracking and AI search visibility.
- Autorank also covers schema markup.
- 2.2GPA
RankAI
Free plan · from $199/mo
Autopilot SEO that publishes pages and rewrites them until they rank.
- RankAI has a free plan. Casper does not.
- Casper also covers rank tracking.
- RankAI also covers schema markup.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Casper free?
No. Casper is a paid product, starting at $29 per month for 5 articles and 5 AI prompts.
How much does Casper cost?
Casper lists 3 plans. Starter: $29 per month for 5 articles and 5 AI prompts.
What platforms does Casper work on?
Casper is available on Web.
Does Casper offer any discounts?
Casper publicly lists the following: 50% off the first month.
Does Casper have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Casper is listed for Web.
Does Casper have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Casper is listed for Web.
Is Casper open source?
Casper is not described as open source on its own site, as read on Oct 23, 2026.
What does Casper integrate with?
Casper's listing names WordPress, Shopify, Webflow, Framer, Ghost, Contentful, Wix and Zapier.
Who makes Casper?
Casper is made by Casper AI.
What are the alternatives to Casper?
The closest alternatives to Casper in our directory are Outrank, SEO Bot, BabyLoveGrowth, Autorank and RankAI.
How does Casper compare with other SEO content tools?
Casper's GPA of 2.0 is higher than 14 of the 87 other SEO content tools we grade, and level with 20.
Is Casper good value for money?
ToolGPA grades Casper C for value for money. Its paid plans start at $29 a month, against a middle price of $45 for the category: 27 of the 80 others that charge start lower.
Could I make my own version of Casper?
To replace Casper you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Casper’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Casper's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Casper AI. Prices change, so check caspercontent.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Casper, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/casper
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Casper: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/casper
Know someone choosing between SEO content tools?
Send them this guide: toolgpa.com/tools/casper/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO content tools after Casper, each with an Insider's Guide of its own.
- SEO Content Optimizers Insider's GuideEvery one of the 88 SEO content tools we grade, compared
- GetGenie Insider's GuideWordPress plugin for AI writing, keyword research and SERP analysis3.0 GPA
- Publish Owl Insider's GuideMulti-step AI content workflows that research, write and publish2.8 GPA
- Autoblogging.ai Insider's GuideCredit-based AI article writer for bulk SEO posts and WordPress2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Casper’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Casper is a trademark of its owner, and this guide is not made, paid for or approved by Casper AI. Prices and plans change: check caspercontent.com before you buy.